Headline

Consumer Marketing Head at Lenovo | ex Amazon Now Marketing Head | ex Mondelez

About

With over 10 years of experience in Sales and Marketing, I currently lead the marketing team for Amazon Now, where I oversee brand strategy, customer acquisition and retention. I focus on crafting multichannel marketing campaigns, developing brand identity, and managing on-app touchpoints to deliver impactful results. My work emphasizes data-driven marketing solutions, including creating a playbook for efficient customer acquisition and developing innovative programs such as sustainable reward systems and demand-driven event campaigns.

Location

Bengaluru

Work experience

Consumer Marketing Head at Lenovo, Sep 2026 - Present · 2 mos, Bengaluru, Karnataka, India

Head of Marketing, Amazon Now at Amazon, Nov 2025 - Sep 2026 · 11 mos, Bengaluru, Karnataka, India, •Led a 21-member team to set up the end-to-end marketing function for Amazon Now owning brand strategy, acquisition, retention and CRM-led targeting •Established the brand identity for Amazon Now via multichannel marketing & visual design development (logo, packaging) •Built a playbook that drives sustained order frequency growth with efficient CAC •Owned on-app marketing touchpoints and GTM for high impact occasions •Developed a sustainable long-term customer reward program •Created a topical event led integrated marketing program to leverage demand spikes

Marketing Leader at Amazon, May 2024 - Nov 2025 · 1 yr 7 mos, Bengaluru, Karnataka, India, •Led a team of 14 to drive the on-app marketing portfolio for the category, optimized homepage strategy and lifecycle marketing for superior customer experience •Pioneered AI led marketing, having launched innovative AI/ML based solutions for video generation, creative analytics and customer affinity-based targeting

Marketing Leader at Amazon, Dec 2023 - May 2024 · 6 mos, Bengaluru, Karnataka, India, •Developed 360-degree Go-To-Market (GTM) strategies for new smartphone launches, resulting in record volumes for brands like OnePlus •Reimagined category page design and user experience

Brand Manager Innovation at Mondelēz International, Sep 2021 - Jun 2022 · 10 mos, Mumbai, Maharashtra, India, •Led the Oreo Red Velvet launch for India •Designed the new formats innovation strategy for biscuits

National Key Account Manager, E-Commerce at Mondelēz International, Dec 2019 - Sep 2021 · 1 yr 10 mos, Mumbai, Maharashtra, India, •Handled end-to-end account management for Amazon and Flipkart driving digital campaigns that catapulted Amazon as the largest organized trade gifting partner for Mondelez •Drove multiple innovations like the Birthday Box, Chocolates week and Snacking Store that led to Amazon becoming the largest organized trade gifting partner for Mondelez

Brand Manager at Mondelēz International, Mar 2018 - Dec 2019 · 1 yr 10 mos, Mumbai, Maharashtra, India, •Key interventions like Silk Home Pack & Silk Valentine’s campaigns resulting in market share leadership in the premium chocolates segment •Led omnichannel marketing campaigns and introduced new product variants (Silk Hazelnut and Silk Red Velvet) and first to India brands like “Dark Milk” & “Cote d’Or” •Executed brand renovations, notably for Bournville, including packaging and communication revamp that set a new precedent for Mondelez’s chocolate offerings in India •Pioneered India first marketing occasions (Boyfriend’s Day for Cadbury Silk, Anti-Valentine’s for Bournville)

Summer Intern at RB, Apr 2014 - May 2014 · 2 mos, Gurugram, Haryana, India, Strategize and activate digital as a key communication medium for Air Wick • Finalize digital agency – Brief Agencies, Organize Agency Pitches, Evaluate Agency Pitches and Finalize the Agency • Lay down clear Strategy for Air Wick on the Digital Platform – Finalize digital objectives for the brand, Finalize the digital strategy, Prepare Key milestones for the next 3 months and lay down KPIs to monitor performance

Education

Master of Business Administration (MBA), Marketing, XLRI Jamshedpur

B.E. Hons, Mechanical Engineering, Birla Institute of Technology and Science, Pilani