Headline

Creative Head | Creative Direction & Brand Strategy | Multidisciplinary Designer | Leading Teams & Scalable Design Systems

About

I’m a Creative Head and multidisciplinary design leader with over 7 years of experience driving brand, product, and visual strategy across fashion, lifestyle, and consumer-focused businesses. I specialize in translating business objectives into cohesive creative ecosystems, leading teams, managing cross-functional collaborations, and building scalable design solutions across branding, product development, packaging, and digital experiences. In my current role, I lead end-to-end creative direction, overseeing design operations, project execution, and global IP collaborations while mentoring designers and strengthening creative workflows. My approach combines strategic thinking with hands-on design expertise, enabling brands to grow through meaningful storytelling and commercially effective design. Having worked across fashion, product, and graphic design, I bring a multidisciplinary perspective that connects aesthetics with functionality, market relevance, and user experience. I’m particularly passionate about building strong creative cultures, enabling teams to perform at their best, and shaping brands that resonate both visually and strategically. Currently open to opportunities in Creative Direction, Brand Leadership, and Design Strategy roles.

Location

Devanahalli

AI stack

midjourney

notion

openai

v0

Work experience

Creative Head at Winterbear, Nov 2023 - Jan 2026 · 2 yrs 3 mos, - Lead and manage a multidisciplinary creative team across graphic, product, packaging, and brand design functions. - Drive end-to-end creative strategy aligning brand vision with business, marketing, and product objectives. - Oversee design operations, project planning, and execution pipelines to ensure timely global launches. - Collaborate with cross-functional stakeholders including production, procurement, marketing, and external partners. - Manage international IP collaborations and creative adaptation across licensed properties. - Establish scalable visual systems and brand direction across multiple in-house brands. - Mentor designers and streamline workflows to improve creative output and team efficiency. - Translate business goals into cohesive visual storytelling and customer-facing brand experiences.

Senior Designer at Winterbear, Jan 2023 - Nov 2023 · 11 mos, - Led creative development for licensed collaborations including global entertainment IPs. - Conceptualized and executed multidisciplinary design solutions across merchandise, branding, and campaigns. - Partnered with marketing and product teams to develop commercially successful product narratives. - Pioneered exclusive product design directions contributing to brand differentiation. - Supported creative planning for large-scale launches and retail experiences.

Senior Graphic Designer at Nutty Yogi, Feb 2022 - Jan 2023 · 1 yr, Bengaluru, Karnataka, India, - Directed visual communication across digital marketing, packaging, and e-commerce platforms. - Developed brand-led campaign visuals improving online engagement and product storytelling. - Led packaging design and gifting concepts aligned with premium brand positioning. - Collaborated with marketing teams to execute performance-driven campaigns. - Strengthened brand consistency across digital and retail touchpoints.

Designer at Kalakari, Dec 2020 - Jan 2022 · 1 yr 2 mos, Bengaluru, Karnataka, India, - Managed end-to-end design development from concept to production. - Designed textile patterns and lifestyle collections integrating market and trend insights. - Expanded role into brand communication, social media strategy, and visual merchandising. - Collaborated across business functions supporting product positioning and sales initiatives. - Built foundational experience in product lifecycle and design-led business strategy.

Junior Designer at Enamor – a Modenik Lifestyle Brand, Sep 2019 - Dec 2020 · 1 yr 4 mos, Bengaluru, Karnataka, India, - Supported creative execution across product design and brand communication. - Assisted in seasonal design development and visual storytelling initiatives. - Contributed to collaborative design workflows within cross-functional teams.

Assistant Designer at Brunda Gowda Design Studio, Jun 2018 - Aug 2018 · 3 mos, Bengaluru, Karnataka, India, - Pioneered in the work process and responsibilities of a design studio. - Coordinated as a assistant designer, sourcing assistant and also aded in client management. - Gained wide knowledge in sourcing of fabric and trims. - Expanded knowledge of designing and gained alot of experience. Thankful to the industry in for the experience.

Education

B Design, Fashion/Apparel Design, Lovely Professional University (LPU)

Bachelor's degree, Fashion/Apparel Design, Ramaiah Institute Of Technology