---
title: "Aishwarya Raj - Commercial & Analytics Manager in Bengaluru | Tal"
description: "Meet Aishwarya Raj, Strategy & Commercial Excellence | Pricing, GTM & Program Execution | GrowthX based in Bengaluru. AI stack includes anthropic apis, claude code, and claude."
image: "https://tal.club/meet/aishwarya-raj-1/share-image"
---

# Aishwarya Raj on Tal

## Headline

Strategy & Commercial Excellence \| Pricing, GTM & Program Execution \| GrowthX

## About

I build revenue engines for companies going from 0→1 and 1→10\. Before scale comes structure, and I build it from the ground up: pricing models, market entry strategy, GTM playbooks and the infrastructure that make growth sustainable and repeatable\. At Sequel Logistics, I partnered closely with the CXOs on the ₹100Cr expansion roadmap across healthcare, pharma and FMCG logistics, building pricing architecture and commercial frameworks to support profitable growth\. Before that at BlackBuck, I owned pricing strategy and led market entry for the European logistics marketplace in close collaboration with the business director, scaling revenue from €4M to €9M\. I also co\-founded Marksfuel, a drone\-tech startup recognized under DPIIT Startup India, building UAV applications for forest surveying and agricultural crop health monitoring\. It taught me what zero\-to\-one actually costs\. I do my best work with founders and CXOs, where the job is less about managing growth and more about engineering it\. Always open to a good conversation on GTM, pricing or revenue strategy \- reach out anytime\. GrowthX Fellow\.

## Location

Bengaluru

## AI stack

anthropic apis

claude code

claude

cursor

github copilot

lovable

## Work experience

Commercial & Analytics Manager at Sequel Logistics, Feb 2024 \- Present · 2 yrs 8 mos, Bengaluru, Most of my time here has been about turning a big growth target into something that can actually be executed\. I partnered closely with the CXOs on the ₹100Cr expansion roadmap across healthcare, pharma and FMCG logistics \- rebuilding how we priced, how we entered new segments, and how leadership tracked performance\. • Designed the full market expansion roadmap across three verticals including opportunity sizing, segment prioritization, phased GTM • Rebuilt pricing and commercial frameworks for B2B logistics, improving revenue realization and margin across the ₹100Cr expansion roadmap • Built executive dashboards that gave leadership real time P&L visibility for the first time

Lead \- Strategic Pricing, Europe at BlackBuck \(Zinka Logistics Solutions Pvt\. Ltd\.\), Dec 2021 \- Oct 2022 · 11 mos, Bengaluru, Karnataka, India, BlackBuck was expanding into European logistics and needed to figure out how to price and enter a market it didn't fully understand yet\. I worked directly with the business director to build the pricing architecture and GTM framework from scratch\. • Built the monetization model that took revenue from €4M to €9M • Led bid pricing, contract structuring and commercial negotiations across key accounts supporting 125% revenue scale and 6% margin lift

Partner Consultant \- Business Insights at Myntra, Oct 2021 \- Dec 2021 · 3 mos, Bengaluru, Short engagement, but a meaningful one\. I worked on category growth intelligence for Myntra's fashion verticals, translating demand and assortment data into pricing and merchandising decisions that actually counted\. • Built analytical frameworks across pricing and assortment mix that improved category ROI by 3\-5% • Developed reporting dashboards adopted by category leadership for ongoing growth planning

Business Analyst at Finnable Credit Pvt Ltd, Feb 2019 \- Sep 2019 · 8 mos, Bengaluru, Karnataka, India, Finnable was an early stage fintech moving fast\. I built the analytics foundation from scratch \- cohort models, portfolio dashboards, the first structured view of how acquisition growth and credit risk were trading off against each other\. • Built portfolio analytics that reduced >30\-day delinquency by 30% without touching approval rates • Reviewed the credit funnel end\-to\-end, catching low\-risk rejects and genuinely risky approvals \- correcting underwriting on both sides without hurting disbursement volume\.

Graduate Engineer Trainee at Reliance Industries Limited, Aug 2017 \- Aug 2018 · 1 yr 1 mo, Jamnagar, Gujarat, India, First exposure to how large scale industrial operations actually run\. I kept finding myself drawn to where processes were breaking down and what it was costing the plant\. • Flagged automation opportunities in manual maintenance workflows, building a case estimating potential reduction in recurring maintenance effort and associated costs • Analyzed recurring equipment failures to advocate a shift toward predictive maintenance, projecting measurable reduction in emergency incidents and influencing more structured planning within the team

## Education

Bachelor of Engineering \- BE, Electrical Engineering, Jadavpur University

Advanced Growth Strategy, GrowthX®

[View the original profile](https://tal.club/meet/aishwarya-raj-1)

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