Aishwarya R Singh
Marketing Milady | Brand, Digital and Content | Go-To-Market Strategy
Bengaluru
6+ years of work experience
Mar 20233 y 6 moSep 2026
Bengaluru, Karnataka, India
Brands Managed - Modern Spaaces, Shilpa Developers, Icon Homz, Inspira Builders, Krishvi Projects, and Ikigai Estates.
1) Spearheaded full-funnel marketing strategies for 15+ real estate clients across the Indian market, integrating brand positioning, audience targeting, and channel planning to deliver cohesive campaigns from awareness to conversion.
2) Owned end-to-end GTM strategy and product marketing for new project launches, including brand identity, websites, site branding, sales collateral, and campaign architecture, functioning as an outsourced Head of Marketing for growing real estate developers.
3) Managed a cumulative marketing budget of ₹6 Cr+ while enforcing brand safety, compliance, and approval workflows across all campaign activities in line with client brand standards.
4) Oversaw digital experience operations, including website management, performance campaigns, and email/CRM marketing, to drive lead generation, nurturing, and conversion across the full funnel.
5) Drove a performance-first, test-and-optimize culture; tracked ROI and Cost Per Sale (CPS) across all channels to achieve lead qualification ratios of 35–45%, contributing to ₹450 Cr+ in client revenue over 3 years.
6) Executed media campaigns across search, social, video, display, OOH, and print in line with approved plans, schedules, and performance benchmarks, while managing the end-to-end ATL & BTL vendor ecosystem.
7) Directed content and design output across all channels, briefing and reviewing work from the internal creative team to maintain strict brand consistency and quality standards.
8) Collaborated closely with the product development team to conceptualize, build, and refine an LMS/CRM platform, bridging business requirements and technical execution to deliver a tool aligned to industry needs.
Jul 20228 mosFeb 2023
Bengaluru, Karnataka, India
1) Led UI/UX design and iterative development of the corporate website, delivering a digital presence aligned with brand identity and business objectives.
2) Developed and managed full-spectrum multimedia content for social media channels, ensuring visual consistency and alignment with overall brand strategy.
3) Owned and enforced brand guidelines and documentation, maintaining consistency across all internal and external brand touchpoints.
4) Produced B2B sales and marketing collateral including presentation decks, portfolio books, and bid documents to support business development and client acquisition efforts.
5) Created diverse visual content assets spanning social media, award submissions, design competition entries, and internal communications.
Nov 20192 y 2 moJan 2022
Bengaluru, Karnataka, India
Brands Managed: Vajram Group, Brigade Group, Prestige Group, Ramky Group, Sumadhura Group, Krishvi Projects, GR Constructions, Sowparnika Projects, Sri Aditya & Taapasi Projects
1) Led end-to-end 360° Go-To-Market (GTM) strategy and execution for new real estate project launches across 9+ brands, integrating brand activation, communication strategy, and full-funnel media planning.
2) Owned the complete media mix — Digital Paid Media (Meta, Google, LinkedIn), Print, Radio, OOH, Site Branding, and Events — ensuring consistent brand messaging across all touchpoints.
3) Defined target audience personas and conducted market research and competitor analysis to inform campaign positioning and messaging strategy.
4) Planned and executed performance marketing campaigns across Facebook, Google Ads, and LinkedIn for paid lead generation, driving pipeline for high-value real estate projects.
5) Managed email and SMS marketing campaigns using Mailchimp, GupShup, and CleverTap to nurture leads across the sales funnel.
6) Tracked campaign performance via Google Analytics, delivering regular reports on ROI, KPIs, and P&L to senior stakeholders.
7) Collaborated cross-functionally with designers, media agencies, and vendors, managing timelines and ensuring seamless campaign delivery.
Mar 20197 mosSep 2019
Bengaluru, Karnataka, India
1) Managed B2B LinkedIn Content Marketing - Researched trends, wrote compelling copies, and created engaging designs using Canva.
2) Drove website traffic and brand visibility by posting targeted, relevant content and engaging users on platforms like Quora and Reddit.
3) Maintained comprehensive content visibility by publishing and promoting blog posts across company website and the Medium platform.
4) Executed end-to-end email marketing campaigns, including content writing and design, to support lead nurturing for the B2B sales pipeline.
Nov 20181 moNov 2018
Bengaluru, Karnataka, India
Brands Worked With - Motherhood Hospitals, Rishta Foods, Allergan Aesthetics
1) Ideated, planned, and drafted engaging social media content (calendars, concepts, copy and sourcing design inspiration).
2) Contributed to market research efforts by gathering and summarizing data on competitor's activity on digital space.
Aishwarya’s AI Stack
Education
Master of Business Administration - MBA, Marketing
ABBS Bangalore
20172 yrs2019
Bachelor of Business Administration - BBA, Accounting and Finance
Soundarya institute of management and science
20143 yrs2017
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