Headline

Product Marketing & CRM @ Groww | Driving Growth | 6yrs in Retention

About

CRM & User Lifecycle professional with 5.5+ years of experience driving engagement and retention for fintech and healthtech products. Experienced in leading end-to-end lifecycle strategies, personalization initiatives, and multi-channel CRM campaigns. Strong focus on data-driven engagement, cohort-based communication, and scalable CRM frameworks. Currently exploring roles in CRM Strategy, Lifecycle Marketing, Customer Engagement, or Growth in product-led companies.

Location

Bengaluru

AI stack

cursor

opencode

Work experience

Campaign Manager at Groww, India, Sep 2022 - Present · 4 yrs, Bengaluru, Karnataka, India

Senior Associate App Marketing at Phablecare, Mar 2022 - Sep 2022 · 7 mos, Bengaluru, Karnataka, India

Customer Engagement Associate at Phablecare, Aug 2020 - May 2022 · 1 yr 10 mos, Bengaluru, Karnataka, India

Tech writer at Dell EMC, Jan 2020 - May 2020 · 5 mos, Bengaluru, Karnataka

Sales And Marketing Intern at Phable, Jun 2019 - Jan 2020 · 8 mos, Bangalore

Education

Master of Business Administration, Marketing, ISBR Business School

Bachelor of Engineering, Electrical and Electronics Engineering, PVG's COET Mechanical Engineering Department