Headline

Building PST ll Brands & Culture II Ex - District by Zomato, Paytm Insider, OnePlus II Berklee College of Music

About

I build brands, experiences, and communities that create lasting impact. With 15 + years of experience across experiential marketing, branding, live entertainment, and business strategy, I've worked with global brands, startups, and high-growth organizations to create meaningful consumer experiences and drive business growth. My journey has taken me from producing large-scale music festivals and leading brand experiences at District by Zomato and OnePlus to founding entertainment startups and working internationally in the media and entertainment industry. Today, I lead Next-Gen Events and Branding Initiatives at Polaris School of Technology, where I focus on building innovative experiences that strengthen brand identity, foster community, and connect education with industry. I thrive at the intersection of culture, technology, marketing, and innovation, and I'm passionate about turning bold ideas into experiences that people remember. Always happy to connect with professionals who are building the future of brands, education, entertainment, and technology.

Location

Bengaluru

AI stack

claude

openai

Otter.ai

Work experience

Events and Brand Marketing Lead at Polaris School of Technology, Jul 2026 - Present · 3 mos, Bengaluru

Senior Manager - Business Strategy at District By Zomato, Aug 2024 - Jun 2026 · 1 yr 11 mos, Mumbai

Senior Manager - IPs and Partnerships at Paytm Insider, Aug 2023 - Aug 2024 · 1 yr 1 mo, India

Founder at SORT. - Your Entertainment, Simplified!, Apr 2021 - Jun 2023 · 2 yrs 3 mos, SORT aggregates 15+ entertainment platforms across movies, shows and events along with featuring its own music recognition service - SORTED! We are building world's first 360° entertainment aggregator and are currently live on App Store and Play Store in BETA. Search, discover and save content across OTTs at one place with SORT. Confused about where to go on Saturday night? We've got you covered. Discover events happening in your city listed on various event platforms with SORT. No more juggling between different entertainment apps. ONE MASTER APP FOR ALL! SORT also features content from independent filmmakers for direct monetisation from fans. Become a True Fan of the filmmaker and artists and support them directly to create more awesome stuff!

Offline Community Specialist - India at OnePlus, Feb 2018 - Jan 2020 · 2 yrs, Bengaluru, Karnataka, India, To be the face of OnePlus in all offline activation including sponsorships and strategic alliances focusing on long term brand strategy. Projects headed: Brand focused projects: • OnePlus Music Festival: 1. Headed end to end OnePlus Music Festival, a multi million dollar project focused on developing OnePlus as a major player in music domain in India. 2. As a part of 3-year brand strategy, it garnered over USD 5 million in organic PR and SM conversations. 3. Lead this project from signing, negotiating and programming all the artists directly to end execution of the show whilst managing 14 strategic partners of the festival.  OnePlus Student Ambassador Program: 1. Conceptualized, mentored and executed the first ever OnePlus Student Ambassador Program in September 2018 across 11 universities across 11 colleges with 15 ambassadors to activate the student community during phase one. 2. Phase 1 of the program was a 6-month program for the 15 ambassadors while phase 2 of the program was extended to 20 colleges with 25 ambassadors. Product and Community projects: • Open Ears Forum: 1. A day long offline forum inviting the most 30 most committed and active OnePlus users through OnePlus’s community app to understand and evaluate the problems and bug faced either with the physical product and/or Oxygen OS. 2. A real-time timeline is rolled out to the entire OnePlus community in conjunction with OnePlus’s engineering and product team on OnePlus’s app detailing the problems and issues with a timeline by which each will be resolved.  Community meet-ups 1. Multi-city meet-ups across India with a special meet-up in Amsterdam. Aim of meet-ups is to meet OnePlus users in an informal setting and discussing with them as to what they expect from OnePlus as brand with our products and other activations. 2. Artist relations and management for OnePlus for community events including product launch events.

Cofounder at Deeart Entertainment and Events LLP, Sep 2010 - Jun 2013 · 2 y 9 mo, Ahmedabad

Education

Master's degree, Global Entertainment and Music Business, Berklee College of Music

PGDEM, Event Management, National Institute of Event Management