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Aishik Acharyya

Growth Marketing | GTM Strategy | Customer Acquisition & Lifecycle | Fintech

Bengaluru

7+ years of work experience

Knight FinTech
Jun 20251 yr 5 mosPresent

Bengaluru, Karnataka, India

The Outsiders
Jan 20251 yr 10 mosPresent

Bengaluru, Karnataka, India

Niro
Oct 20231 yr 8 mosMay 2025

Bengaluru, Karnataka, India

- Spearheaded user engagement and conversion campaigns (using WebEngage) across multiple direct communication channels, including WhatsApp, SMS, IVR, RCS, and Truecaller - Conceptualized and launched new messaging channels (Truecaller, RCS), contributing to a diversified and more efficient customer outreach strategy - Created and managed hyper-personalized user segments to optimize communication performance and improve conversion rates - Wrote persuasive and platform-specific copy for outreach campaigns — including WhatsApp messages, SMS content, RCS creatives, and IVR call scripts — tailored to different customer cohorts and product journeys - Conducted in-depth performance analysis and A/B testing to continually optimize campaign effectiveness and lower customer acquisition costs (CAC) - Collaborated cross-functionally with product, analytics, and engineering teams to align growth efforts with business goals - Implemented customer journey mapping and retention strategies to drive engagement, improve lifecycle marketing, and increase repeat usage - Leveraged data insights (using raw data and Mixpanel) to identify drop-offs and friction points, leading to iterative improvements in funnel performance
Appscrip
Nov 20211 yr 11 mosSep 2023

Bengaluru, Karnataka, India

- Increased the SEO scores for product pages against top competitors who ranked in the top 3 for the US, UK, Canada, Australia, Singapore, Germany, France, etc. - Started "The Appscrip Podcast" and hosted some of the most brilliant minds in the startup world such as Udayan Walvekar (GrowthX), Alex Jordanov (Glovo), etc. - Responsible for successful email newsletter campaigns every week garnering a significant number of leads even during the holiday season - Pumped up the engagement rate per post for the company's LinkedIn page by more than 10x of what it was before - Improved the numbers for the company's YouTube channel by optimizing the metadata and tags as per the SEO best practices - Introduced new collaterals to improve brand positioning at different stages of the buying journey for potential customers - Attended multiple business events for networking and lead generation - Standardized the brand identity across all the digital platforms and customer touchpoints
Josh Talks
Jun 20212 mosJul 2021

Remote

Managed Josh Talk's main YouTube channel end-to-end including title, description, thumbnail copy, thumbnail design, tags, and publishing.
Feb 202011 moJan 2021

Gurgaon

IBM India Pvt. Ltd.
May 20181 y 7 moDec 2019

Gurgaon

Aishik’s AI Stack

lovable
lovable
notion
notion
openai
openai
Adobe Firefly
Adobe Firefly
Canva Magic Studio
Canva Magic Studio
ChatGPT
ChatGPT

Education

haldia institute of technology

Bachelor of Technology - BTech, Instrumentation and Control

haldia institute of technology

20134 yrs2017
Saint Soldier International School

Science

Saint Soldier International School

20112 yrs2013

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Headline

Growth Marketing | GTM Strategy | Customer Acquisition & Lifecycle | Fintech

About

I work at the intersection of growth, customer behavior and business strategy. Over the last 7 years, I've worked across B2B and B2C fintech, SaaS and digital businesses, with experience spanning customer acquisition, lifecycle marketing, funnel optimization, SEO, product messaging and GTM. A recurring part of my work has been figuring out what is happening in the customer journey, identifying where the opportunity or friction lies, and turning those insights into practical marketing initiatives. I've worked closely with data, product, sales and external partners to take those initiatives from strategy to execution. I enjoy problems that aren't neatly defined, where the answer isn't simply "run another campaign" and requires a combination of customer understanding, data, creativity and good execution.

Location

Bengaluru

AI stack

lovable

notion

openai

Adobe Firefly

Canva Magic Studio

ChatGPT

Work experience

Associate Manager - Growth Marketing at Knight FinTech, Jun 2025 - Present · 1 yr 5 mos, Bengaluru, Karnataka, India

Founder at The Outsiders, Jan 2025 - Present · 1 yr 10 mos, Bengaluru, Karnataka, India

Senior Growth Marketing Lead at Niro, Oct 2023 - May 2025 · 1 yr 8 mos, Bengaluru, Karnataka, India, - Spearheaded user engagement and conversion campaigns (using WebEngage) across multiple direct communication channels, including WhatsApp, SMS, IVR, RCS, and Truecaller - Conceptualized and launched new messaging channels (Truecaller, RCS), contributing to a diversified and more efficient customer outreach strategy - Created and managed hyper-personalized user segments to optimize communication performance and improve conversion rates - Wrote persuasive and platform-specific copy for outreach campaigns — including WhatsApp messages, SMS content, RCS creatives, and IVR call scripts — tailored to different customer cohorts and product journeys - Conducted in-depth performance analysis and A/B testing to continually optimize campaign effectiveness and lower customer acquisition costs (CAC) - Collaborated cross-functionally with product, analytics, and engineering teams to align growth efforts with business goals - Implemented customer journey mapping and retention strategies to drive engagement, improve lifecycle marketing, and increase repeat usage - Leveraged data insights (using raw data and Mixpanel) to identify drop-offs and friction points, leading to iterative improvements in funnel performance

Marketing, Partnerships & Podcasts at Appscrip, Nov 2021 - Sep 2023 · 1 yr 11 mos, Bengaluru, Karnataka, India, - Increased the SEO scores for product pages against top competitors who ranked in the top 3 for the US, UK, Canada, Australia, Singapore, Germany, France, etc. - Started "The Appscrip Podcast" and hosted some of the most brilliant minds in the startup world such as Udayan Walvekar (GrowthX), Alex Jordanov (Glovo), etc. - Responsible for successful email newsletter campaigns every week garnering a significant number of leads even during the holiday season - Pumped up the engagement rate per post for the company's LinkedIn page by more than 10x of what it was before - Improved the numbers for the company's YouTube channel by optimizing the metadata and tags as per the SEO best practices - Introduced new collaterals to improve brand positioning at different stages of the buying journey for potential customers - Attended multiple business events for networking and lead generation - Standardized the brand identity across all the digital platforms and customer touchpoints

Content Operations Associate at Josh Talks, Jun 2021 - Jul 2021 · 2 mos, Remote, Managed Josh Talk's main YouTube channel end-to-end including title, description, thumbnail copy, thumbnail design, tags, and publishing.

Creative Associate at Green Bamboo Pictures, Feb 2020 - Jan 2021 · 11 mo, Gurgaon

Data specialist at IBM India Pvt. Ltd., May 2018 - Dec 2019 · 1 y 7 mo, Gurgaon

Education

Bachelor of Technology - BTech, Instrumentation and Control, haldia institute of technology

Science, Saint Soldier International School