---
title: "Ahsaas V. - Director corporate relations in Gurugram | Tal"
description: "Meet Ahsaas V., Director of Corporate Relations at Altera Institute based in Gurugram. AI stack includes claude code, deepseek, and gemini."
image: "https://tal.club/meet/ahsaas-verma/share-image"
---

# Ahsaas V\. on Tal

## Headline

Director of Corporate Relations at Altera Institute

## About

Brand leader with 10 years of experience driving end\-to\-end brand strategy, integrated marketing, and D2C growth across FMCG and consumer brands\. Proven track record in scaling brands, executing ₹100 Cr\+ campaigns, and leveraging data analytics, performance marketing, and omnichannel strategies to deliver revenue growth, brand equity, and market expansion\.

## Location

Gurugram

## AI stack

claude code

deepseek

gemini

Figma Make

Microsoft Copilot

Suno

## Work experience

Director corporate relations at Digiaccel Learning, Jan 2026 \- Present · 8 mo, Gurugram

Senior Brand Manager at Shree Cement Ltd\., Sep 2023 \- Feb 2025 · 1 yr 6 mos, Gurugram, Haryana, India, \- Led a ₹100\+ Cr integrated brand campaign “SolidGhar Sirf Bangur” featuring Sunny Deol, driving PAN India visibility through 800\+ OOH hoardings, TV, and digital media, resulting in significant uplift in brand awareness, recall, and top\-of\-mind presence in the competitive cement category\. \-Repositioned Bangur Cement as a flagship, trust\-led brand by developing a consumer insight\-driven brand narrative and communication strategy, strengthening brand equity, differentiation, and emotional connect across urban and rural markets\. \-Managed large\-scale cross\-functional execution and media planning by collaborating with creative agencies, media partners, and internal stakeholders, optimizing media mix, budget allocation \(₹100\+ Cr\), and campaign ROI, ensuring consistent omnichannel brand messaging across OOH, TVC, and digital platforms\.

Co\-Founder at FoxxPops, Jan 2023 \- Dec 2025 · 3 yrs, Co\-founded and scaled a D2C snacking brand \(Foxx Pops\) in the healthy FMCG segment, achieving ₹10\+ lakh annual revenue through performance marketing, marketplace optimization \(Amazon/Flipkart\), and direct\-to\-consumer website growth strategies\. Led end\-to\-end brand building and GTM strategy, including product positioning, packaging design, content marketing, and digital campaigns, resulting in 150%\+ growth in online sales and strong brand recall among Gen Z consumers\. Executed integrated marketing campaigns across social media, influencer marketing, and paid ads, leveraging tools like Meta Ads Manager, Google Analytics, and Shopify dashboards to optimize CAC, ROAS, and conversion rates, while driving customer acquisition and repeat purchase growth\.

Brand Manager at Netsurf Communications Pvt\. Ltd, Apr 2020 \- Jan 2023 · 2 yrs 10 mos, Pune District, Maharashtra, India, \-Led end\-to\-end brand strategy and GTM for 6\+ Herbal Tea SKUs in the Health & Wellness segment at Netsurf Communications, expanding PAN India distribution across 20\+ states and 5000\+ retail outlets, driving 40%\+ growth in market visibility and category penetration\. \-Executed integrated 360° marketing campaigns across digital, print, and on\-ground channels, resulting in 70%\+ increase in brand awareness and 35%\+ growth in customer acquisition, leveraging performance marketing, influencer partnerships, and regional media planning\. \-Drove data\-led brand growth and positioning using Google Analytics, CRM tools, and Meta Ads Manager, improving brand recall by 50%\+ and repeat purchase rates by 25%\+ through consumer insights, content marketing, and trade marketing optimization\.

Marketing Manager at Partners Advertising Agency, Chadigarh, Apr 2017 \- Apr 2020 · 3 yrs 1 mo, Scaled digital brand presence by 120%\+ in reach and 85%\+ in engagement by leading end\-to\-end content marketing strategy across Instagram, Facebook, and LinkedIn, leveraging performance marketing insights, SEO optimization, and analytics tools such as Google Analytics, Meta Business Suite, and Hootsuite\. Authored 50\+ thought leadership articles and brand narratives aligned with brand positioning and consumer insights, improving organic traffic by 60%\+ using SEO tools \(SEMrush, Ahrefs\), keyword strategy, and content funnel optimization, strengthening brand authority in competitive FMCG categories\. Led integrated marketing campaigns for FMCG brands including Bonn Bread and other consumer brands, managing cross\-functional teams, agency coordination, and omnichannel execution, resulting in 30%\+ increase in brand recall and campaign ROI, while ensuring consistency across digital, social media, influencer marketing, and offline activations\.

## Education

Master of Business Administration \- MBA, Marketing & Strategic Communication, MICA \| The School of Ideas

PG Diploma, Advertising and Public Relations, Panjab university

[View the original profile](https://tal.club/meet/ahsaas-verma)

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