Lead | Data Analysis and Marketing Science

Bangalore Urban, Karnataka, India

Bangalore Urban, Karnataka, India

Karnataka, India

Bangalore Urban district, Karnataka, India
Bengaluru, Karnataka, India





Bachelor of Engineering - BE, Industrial Engineering and Management
Bangalore institute of technology
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Lead analytics professional with ~5 years of analytics-oriented experience across digital marketing, reporting and data solutions, including lead-level ownership supporting GAP Inc. across multiple brands, markets and paid-media channels. Experienced in end-to-end analytics delivery, from data integration and transformation through QA, reporting and business insights, with strong capabilities in automation, troubleshooting, stakeholder management and AI-assisted analytics
Bangalore Urban
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Lead - Reporting and Insights, Marketing Science at Annalect India, Sep 2024 - Sep 2026 · 2 yrs 1 mo, Bangalore Urban, Karnataka, India
Business Analyst at Finkraft, Feb 2024 - Mar 2024 · 2 mos, Bangalore Urban, Karnataka, India
Senior Specialist, Content and Data Partnerships at Gracenote, Jun 2021 - Feb 2024 · 2 yrs 9 mos, Karnataka, India, -Conducted exploratory data analysis (EDA) on metadata of electronic program guides and imagery to identify discrepancies and reduce errors between on-air programs and program names mentioned in the guides. -Implemented robust data cleaning techniques to ensure accuracy and consistency of program information, improving the overall quality of electronic program guides. -Leveraged descriptive analytics methods to measure and evaluate the quality of program data, identifying areas for improvement and implementing necessary corrective actions. -Created visually compelling visualizations and reports to present insights and findings to stakeholders, facilitating effective decision-making and enhancing user experience. -Actively participated in the development and implementation of automated tagging systems for emails received in system-generated accounts, streamlining information ingestion processes and reducing process cycles. -Conducted thorough root cause analysis to identify the underlying reasons for errors, enabling operators to take proactive measures to improve overall quality and enhance the user experience.
Business Development Associate at EcoSoch Solar, Feb 2019 - Jul 2020 · 1 yr 6 mos, Bangalore Urban district, Karnataka, India, -Utilized business analysis techniques to engage clients through effective communication via calls and emails, understanding their energy consumption patterns, and assessing installation feasibility. -Conducted comprehensive meetings to demonstrate the functionality of rooftop solar systems, showcase the benefits, and gather valuable insights for business analysis. -Prepared and submitted well-crafted proposals highlighting the financial and environmental advantages of solar solutions. -Employed negotiation skills to track and close business deals, ensuring successful project execution. -Collaborated closely with the project manager to coordinate progress updates, ensuring seamless project management and customer satisfaction. -Leveraged Excel expertise to analyze data, create dashboards, and generate insightful reports for informed decision-making and business analysis. -Represented EcoSoch Solar at marketing events, effectively conveying the value proposition of rooftop solar systems for independent homes, apartments, and industries.
Entrepreneur at Timber Trading, Sep 2016 - Jul 2018 · 1 yr 11 mos, Bengaluru, Karnataka, India, Attempt at Entrepreneurship: -Coordinated the planning and acquisition of Nilgiri wood poles from forest contractors and farmers -Negotiated and supervised employee contracts for sorting and categorizing based on the diameter and length of raw materials -Managed and maintained sales channels and relationships, covering both local and interstate markets, including Andhra Pradesh and Madhya Pradesh. Implemented a thorough customer segmentation strategy to identify authenticity -Led the care and preservation of raw materials, implementing measures to protect against termite infestations, deterioration from rain exposure, and contraction due to heat
Bachelor of Engineering - BE, Industrial Engineering and Management, Bangalore institute of technology