---
title: "Afsanathabasum A - Email Marketer in Greater Chennai Area | Tal"
description: "Meet Afsanathabasum A, Lead Generation Specialist | B2B Lead Generation | LinkedIn Outreach | Email Marketing | Digital Marketing based in Greater Chennai Area."
image: "https://tal.club/meet/afsanathabasum/share-image"
---

# Afsanathabasum A on Tal

## Headline

Lead Generation Specialist \| B2B Lead Generation \| LinkedIn Outreach \| Email Marketing \| Digital Marketing

## About

I’m a B2B Lead Generation Specialist with 3 years of experience in cold email campaigns, LinkedIn outreach, CRM segmentation, and performance\-driven outbound marketing\. I started my career in SEO and content, which helped me build a strong foundation in audience research, market understanding, and effective messaging\. I now specialize in outbound campaigns, prospecting, and generating qualified leads that support pipeline growth\. At Joy Technologies, I have worked on campaigns for in\-house products and client accounts, generating 4000\+ qualified ICPs/prospects\. My experience includes building email sequences, managing outreach workflows, improving deliverability, audience targeting, and campaign optimization\. Key strengths: • B2B Lead Generation & Prospect Research • Cold Email Outreach & Campaign Management • LinkedIn Outreach • CRM Segmentation & Data Enrichment • Email Automation & Workflow Management • SEO Research & Messaging And now I'm actively looking for opportunities in SDR, Business Development, or Lead Generation roles where I can contribute to pipeline growth and revenue\-focused initiatives\.

## Location

Greater Chennai Area

## Work experience

Email Marketer at Joy Technologies, Aug 2024 \- Present · 1 yr 11 mos, • Executed outbound campaigns for in\-house products and client accounts • Generated 4000\+ interested ICPs across 8\+ outreach campaigns • Built and optimized cold email sequences to improve reply rates • Managed CRM segmentation for targeted and personalized outreach • Improved deliverability through list hygiene and warm\-up strategies • Analyzed campaign performance and optimized for higher conversions

Content Marketer at Joy Technologies, Oct 2023 \- Jul 2024 · 10 mos, • Wrote SEO\-focused blogs, landing pages, and long\-form content aligned with search intent • Conducted keyword research, topic analysis, and competitor research • Optimized website pages for rankings, readability, and user experience • Developed backlink opportunities supporting domain authority growth • Edited 200\+ content pieces ensuring quality and consistency

Content Marketing Intern at Joy Technologies, Jul 2023 \- Sep 2023 · 3 mos, • Supported SEO and content marketing activities including blog writing and basic keyword research • Assisted in optimizing website content for readability and search performance • Learned fundamentals of on\-page SEO, content structuring, and search intent • Gained exposure to cold email campaigns and basic outreach processes

## Education

Bachelor of Science \- BS, Physics, SDNB Vaishnav College, Chennai

[View the original profile](https://tal.club/meet/afsanathabasum)

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