Headline

Lead Generation Specialist | B2B Lead Generation | LinkedIn Outreach | Email Marketing | Digital Marketing

About

I’m a B2B Lead Generation Specialist with 3 years of experience in cold email campaigns, LinkedIn outreach, CRM segmentation, and performance-driven outbound marketing. I started my career in SEO and content, which helped me build a strong foundation in audience research, market understanding, and effective messaging. I now specialize in outbound campaigns, prospecting, and generating qualified leads that support pipeline growth. At Joy Technologies, I have worked on campaigns for in-house products and client accounts, generating 4000+ qualified ICPs/prospects. My experience includes building email sequences, managing outreach workflows, improving deliverability, audience targeting, and campaign optimization. Key strengths: • B2B Lead Generation & Prospect Research • Cold Email Outreach & Campaign Management • LinkedIn Outreach • CRM Segmentation & Data Enrichment • Email Automation & Workflow Management • SEO Research & Messaging And now I'm actively looking for opportunities in SDR, Business Development, or Lead Generation roles where I can contribute to pipeline growth and revenue-focused initiatives.

Location

Greater Chennai Area

Work experience

Email Marketer at Joy Technologies, Aug 2024 - Present · 1 yr 11 mos, • Executed outbound campaigns for in-house products and client accounts • Generated 4000+ interested ICPs across 8+ outreach campaigns • Built and optimized cold email sequences to improve reply rates • Managed CRM segmentation for targeted and personalized outreach • Improved deliverability through list hygiene and warm-up strategies • Analyzed campaign performance and optimized for higher conversions

Content Marketer at Joy Technologies, Oct 2023 - Jul 2024 · 10 mos, • Wrote SEO-focused blogs, landing pages, and long-form content aligned with search intent • Conducted keyword research, topic analysis, and competitor research • Optimized website pages for rankings, readability, and user experience • Developed backlink opportunities supporting domain authority growth • Edited 200+ content pieces ensuring quality and consistency

Content Marketing Intern at Joy Technologies, Jul 2023 - Sep 2023 · 3 mos, • Supported SEO and content marketing activities including blog writing and basic keyword research • Assisted in optimizing website content for readability and search performance • Learned fundamentals of on-page SEO, content structuring, and search intent • Gained exposure to cold email campaigns and basic outreach processes

Education

Bachelor of Science - BS, Physics, SDNB Vaishnav College, Chennai