Afreen Siraj profile photo 2 on Tal
Afreen Siraj profile photo 1 on Tal
Afreen Siraj profile photo 2 on Tal
Afreen Siraj profile photo 1 on Tal

Afreen Siraj

Product Manager | Scapia, CheQ, Swiggy, Instamart

Bengaluru

1+ year of work experience

Scapia
Dec 20241 yDec 2025

Bengaluru

Building 0-1 travel products at Scapia
CheQ
20231 yr 4 mosApr 2024

Bengaluru, Karnataka, India

Built discovery products to simplify credit card management for 1mn+ users
Swiggy Instamart
20212 yrs2023

Built Swiggy’s unified search & topical item discovery to improve Instamart’s market presence
Swiggy Instamart
20201 yr2021

Built user acquisition products for Instamart in its 1st year of operation
Swiggy
20191 yr2020

Greater Bengaluru Area

Worked on app-based onboarding, training & engagement comms and products for Swiggy’s delivery partners
Swiggy
20181 yr2019

On-site

Built go-to-market plan for Swiggy Super (v0 of Swiggy One), got 100k+ subscriptions in 3 days of launch
Swiggy
20171 yr2018

Bengaluru, Karnataka, India

Managed Swiggy’s product & marketing content on online & offline promotional channels
#Learn
20151 yr2016

Bengaluru, Karnataka, India

Worked on content marketing & community-building initiatives to build product awareness among users preparing for competitive exams

Afreen’s AI Stack

aistudio
aistudio
antigravity
antigravity
codex
codex
notebooklm
notebooklm
openai
openai
Bolt.new
Bolt.new

Education

PES University

Bachelor of Technology - BTech, Computer Science & Engineering

PES University

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Headline

Product Manager | Scapia, CheQ, Swiggy, Instamart

About

Now, exploring & building with AI Most recently, I led the visas product at Scapia. Before that, I built credit discovery & management products at CheQ, & played a key role in building & launching several flagship products at Instamart & Swiggy I write about product trends I find interesting on “The Product Digest” on Substack

Location

Bengaluru

AI stack

aistudio

antigravity

codex

notebooklm

openai

Bolt.new

Work experience

Product Manager at Scapia, Dec 2024 - Dec 2025 · 1 y, Bengaluru, Building 0-1 travel products at Scapia

Product Manager at CheQ, 2023 - Apr 2024 · 1 yr 4 mos, Bengaluru, Karnataka, India, Built discovery products to simplify credit card management for 1mn+ users

Product Manager at Swiggy Instamart, 2021 - 2023 · 2 yrs, Built Swiggy’s unified search & topical item discovery to improve Instamart’s market presence

Associate Product Manager at Swiggy Instamart, 2020 - 2021 · 1 yr, Built user acquisition products for Instamart in its 1st year of operation

Product Marketing Manager - Delivery Partner Experience at Swiggy, 2019 - 2020 · 1 yr, Greater Bengaluru Area, Worked on app-based onboarding, training & engagement comms and products for Swiggy’s delivery partners

Associate Product Marketing Manager at Swiggy, 2018 - 2019 · 1 yr, On-site, Built go-to-market plan for Swiggy Super (v0 of Swiggy One), got 100k+ subscriptions in 3 days of launch

Content Marketer at Swiggy, 2017 - 2018 · 1 yr, Bengaluru, Karnataka, India, Managed Swiggy’s product & marketing content on online & offline promotional channels

Growth Marketing Manager at #Learn, 2015 - 2016 · 1 yr, Bengaluru, Karnataka, India, Worked on content marketing & community-building initiatives to build product awareness among users preparing for competitive exams

Education

Bachelor of Technology - BTech, Computer Science & Engineering, PES University

Afreen Siraj - Product Manager in Bengaluru | Tal