--- title: "Adwait Dubey - Associate Manager in Gurugram | Tal" description: "Meet Adwait Dubey, Performance Marketer Helping Businesses to Reach their Objectives | Digital Marketing Strategist | Paid Media πŸš€ | Lead Generation | Media Buyer πŸ“ˆ based in Gurugram. AI stack includes anthropic apis, claude code, and gemini. Explore public work links including linkedin.com." image: "https://tal.club/meet/adwait-dubey/share-image" --- # Adwait Dubey on Tal ## Headline Performance Marketer Helping Businesses to Reach their Objectives \| Digital Marketing Strategist \| Paid Media πŸš€ \| Lead Generation \| Media Buyer πŸ“ˆ ## About Hola Connections, As a performance marketer, my focus is always on delivering results for my clients\. Whether it's driving website traffic, increasing conversions, or boosting sales, I am always looking for ways to optimize campaigns and exceed expectations\. But just because I take my work seriously doesn't mean I can't have a little fun with it Looking for someone who can deliver more clicks than your favorite pen? Look no further\! I'm a performance marketer with a knack for turning campaigns into gold mines\. My secret? A combination of data\-driven insights, creative thinking, and a healthy dose of caffeine Trust me, I've put more pixels to work than Mario has saved princesses\. Whether you're in e\-commerce, lead generation, or something in between, I'll find the perfect combination of targeting, messaging, and creative to get your campaign soaring\. Oh, and did I mention I'm a pro at delivering results? I can make your CTR jump higher than a kangaroo on a trampoline, and your conversions shoot up like a rocket ship\. But don't just take my word for it, ask my happy clients\. They'll tell you I'm more reliable than a Swiss clock and faster than a cheetah on Red Bull\. So, what are you waiting for? Let's take your campaign to new heights and deliver some serious ROI\. And who knows, we might just have a little fun along the way\. In all seriousness, performance marketing is a vital part of any modern marketing strategy\. In today's world, businesses can't afford to waste time or money on campaigns that don't deliver results That's why I take a data\-driven approach to every campaign, constantly testing and tweaking until we achieve the desired outcome\. And while the process may not always be glamorous, the end results speak for themselves My Services Include: 1\. Facebook Ads Manager 2\. Linkedin Marketing 3\. Social Media Marketing Strategy 3\. Google Search and Dynamic Ads 5\. YouTube Ads 6\. Snapchat Paid Marketing 7\. Analytics & Reporting Ready to see more conversions than a magician has tricks up their sleeve? Let's work our performance marketing magic together\! 🎩✨ ## Location Gurugram ## AI stack anthropic apis claude code gemini meta midjourney opencode ## Work experience Associate Manager at Publicis Media, May 2022 \- Present Β· 4 yrs 4 mos, Gurugram, Haryana, India Β· Hybrid, \-Strategized, developed, and managed paid digital marketing across Meta, Google ads, SA360, and Snapchat ads with a monthly budget of more than $300,000 \-Created multiple Power BI and Data Studio reports around paid marketing funnels and leveraged this to incrementally improve the conversion rate \-Implemented A/B testing on YouTube and Meta to analyze the best\-performing creatives and audiences every six months \-Implemented Brand Lift Studies\(BLS\) in Meta and in Google ads every quarter and did an analysis on the basis of survey \-Managed a team of 4 employees, assigning tasks and monitoring progress to ensure timely completion of projects\. \-Maintain a data\-first approach & continual optimization of campaigns to decrease CAC Associate at Publicis Media, Oct 2021 \- Present Β· 4 yrs 11 mos, Gurugram, Haryana, India Β· Hybrid, \-Strategized, developed, and managed paid digital marketing across Meta, Google ads, SA360, and Snapchat ads with a monthly budget of more than $300,000 \-Created multiple Power BI and Data Studio reports around paid marketing funnels and leveraged this to incrementally improve the conversion rate \-Implemented A/B testing on YouTube and Meta to analyze the best\-performing creatives and audiences every six months \-Implemented Brand Lift Studies\(BLS\) in Meta and in Google ads every quarter and did an analysis on the basis of survey \-Managed a team of 4 employees, assigning tasks and monitoring progress to ensure timely completion of projects\. \-Maintain a data\-first approach & continual optimization of campaigns to decrease CAC Senior Marketing Analyst at HiveMinds, Sep 2020 \- Sep 2021 Β· 1 yr 1 mo, Bengaluru, Karnataka, India, \- Creating & managing UAC campaign for one of the biggest fitness brands and accordingly making changes to achieve the best performing results \- Planning & creating google display ads & dynamic search ads and optimizing them to deliver better conversion \- Managing Apple Search Ads for app install campaign \- Managing Tiktok ads manager for app install for US market \- Generating leads for multiple Real Estate Projects \- Have worked in platforms like Apple search ads, Tiktok for fitness brand and Taboola, Facebook, Linkedin, Twitter, Google ads \(video/branding\) for real estate client\. \- Reporting to the client and creating media plans Sr\. Associate \- Digital Marketing at SteelMint, May 2018 \- Apr 2020 Β· 2 yrs, Raipur, Chattisgarh, India, \- Planning and execution of all digital marketing campaigns, including SEM, SEO, SMM, email, push and SMS campaign\. \- Developed the strategy and digital marketing roadmaps for customer experience on the website in alignment with business priorities \- Managed account marketing budget and worked with sales team to design and execute campaign for multiple events \- Lead marketing analytics for the company and formulated best practices for ROI & KPIs measurement and optimization across marketing channels\. \(Search, Display, Youtube, LinkedIn, Facebook and Twitter\) \- Managing and monitoring growth by implementing campaign solutions; building campaigns, monitoring and optimizing for performance and working towards all the marketing objectives \- Acquired new leads and converted by proper designing of landing page and through re\-targeting strategy across different platform \- Manage affiliates to fulfill the requirement of Clicks, Opens, Leads, App Installs, Registration Campaigns etc \- Collaborated with developers & vendors in integrating necessary marketing automation tool with our CRM system\. Sr\. Digital Marketing Executive at Atharva Services, Sep 2017 \- Feb 2018 Β· 6 mos, Raipur Area, India, \- Managing Politicians Social Media Handles and helping them grow organically \- Utilizing social media analytics tools such as tweetdeck, fanpage karma, HootSuite and other soial listening tools for better optimizations of social media campaigns \- Recommend and develop strategies for growing and leveraging our social media followers base using promotions, contents, polls, ads survey and referral programs Team Lead at Sjain Ventures, Dec 2016 \- Sep 2017 Β· 10 mos, \-Execution of On\-page & Off\-page for in house and clients website \-Carrying out keyword research using keyword planner, ubber suggest and other tools for search ads and website ranking\. \-Performed competitive analysis using Google Search Console, SEMRush, Moz and different link building tools to acquire and exchange links from high DA & PA links\. \-Setting up Adsense, DSP, Google Analytics and Google Tag Manager for clients\. \-Reduced CPA in google search and display ads by regularly optimizing keywords and campaigns\. \-Audited and fixed the website SEO which resulted in 30% increase in organic leads\. ## Education Bachelor’s Degree, Civil Engineering, Rungta College of Engineering & Technology Behind Nandanvan ## Public links - linkedin\.com: https://www\.linkedin\.com/in/adwait\-dubey\-digital\-marketer?utm\_source=share\_via&utm\_content=profile&utm\_medium=member\_ios [View the original profile](https://tal.club/meet/adwait-dubey) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Person", "@id": "https://tal.club/meet/adwait-dubey#person", "name": "Adwait Dubey", "url": "https://tal.club/meet/adwait-dubey", "image": "https://tal.club/meet/adwait-dubey/profile-photo.jpg", "description": "Meet Adwait Dubey, Performance Marketer Helping Businesses to Reach their Objectives | Digital Marketing Strategist | Paid Media πŸš€ | Lead Generation | Media Buyer πŸ“ˆ based in Gurugram. 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