Advin Netto profile photo 1 on Tal

Advin Netto

Design at Google

Bengaluru

10+ years of work experience

Google
Oct 20224 yrs 1 moPresent

Bengaluru, Karnataka, India

Since joining Google in 2022, I’ve led design strategy and execution across high-impact initiatives spanning AI, enterprise UX, and design systems. From tackling internal tool proliferation to launching high-impact initiatives across AI, enterprise platforms - a self-serve platform now used across 8+ ML teams - my work bridges complexity with clarity, user needs with business goals. Highlights include Shaping UX vision and executive strategy for Tool proliferation at G, improving internal software discovery and governance Leading UX for an Insight generating app for businesses, saving approx 23K+ eng hours and generating 26M+ annotations in the first 6 months of launch. Building a Framework to reduce UI fragmentation and accelerate design-dev velocity 4x Rapidly shipping high-value features under tight timelines in fast-paced, high-visibility environments Contributing to internal branding, G Maps & Where Is My Train (iOS App), and emerging AI workflows in the Service Centre biz. I collaborate deeply across engineering, PM, and leadership, advocate for design excellence, and thrive in ambiguous, high-velocity environments. My focus: impact-driven design, systems thinking, and empowering teams to scale with intention.
Feb 20223 mosApr 2022

Berlin, Germany

I got the offer in Dec - super thrilled, couldn’t wait to dive in! By February, I officially joined the team, all bright-eyed and ready to make an impact. March was all about onboarding, learning how cross-functional design truly works, and identifying opportunities to improve collaboration and communication across teams. I was excited, curious, and already brainstorming ways to contribute. And then came April… A plot twist I didn’t see coming: Zip acquired Sezzle. And with that, came the decision to wind down EU operations - which meant layoffs across Sezzle Europe, including me. Yep, tough luck. A short but intense journey. But here’s what I’m holding onto: I got to work with brilliant people, I learned a lot in a short span, and I’ve come out of it sharper, more resilient, and even more excited about what’s next.
Contentstack
Jan 20202 yrs 1 moJan 2022

Mumbai Metropolitan Region

At Contentstack, I led a talented cross-disciplinary team of designers, writers, and UX engineers focused on crafting powerful, intuitive experiences for a global audience. Our work spanned multiple core products—Teams, CManage, ContentFly, Personalization, and Marketplace—driving meaningful outcomes for users and the businesses that rely on them. I was deeply involved in shaping product strategy and elevating design quality across diverse domains, including enterprise platforms, emerging markets, mobile and desktop interfaces, IoT, e-commerce, messaging, BI, and data visualization. Whether delivering high-impact visual design or steering experience innovation, I remained focused on enabling users to do more with clarity and confidence. My time at Contentstack reinforced my belief in the power of collaboration, continuous learning, and thoughtful design to create real, measurable value.
Algorythma
Jul 20193 mosSep 2019

Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates

I was part of the core design team behind a suite of AI-driven educational products for students in grades 1–10. One of my key contributions was shaping the design direction for Curio—an AI study companion aimed at making learning more engaging and accessible. In a short span, I led design direction across three products and delivered end-to-end experiences for two of them, including Ask Curio – Science and Ask Curio – Math. The apps are live on the App Store and Play Store—give them a spin and let me know what you think!
Thoughtworks
Jul 20153 yrs 10 mosApr 2019

Greater Bengaluru Area

• Engaged in pre-sales and qualification a) I helped the sales team to pitch for new projects by taking off the old traditional decks to a beautiful storytelling approach with illustrations and animations. b)Also, I helped the sales team with visualizing a futuristic vision of the product that we are pitching for. • Contributed to growing the team and its reputation. Was part of hiring new designers to the team. • Helped amazing brands like PVR, Bangalore Airport, Total Environment, Morgan Stanley, AirAsia etc. to build their product. • Set up the branding and styling for XD India’s own conference called creative foundry. The intent was to create a platform for the creative folks to contribute, inspire and get inspired. • Was part of hosting and facilitating the Global Service Jam in Bangalore. • What I loved more than my responsibilities/challenges during my tenure in TW is the people who work there. They always push us to be better humans. To have empathy as a strong quality in life. To care for each other and break the shell of an introvert and today these qualities are helping me to present my designs and become a good team player.

Advin’s AI Stack

aistudio
aistudio
antigravity
antigravity
claude code
claude code
gemini
gemini
midjourney
midjourney
notebooklm
notebooklm

Education

Mahatma Gandhi University, Keralam

B.A, Animation and Graphic Designing

Mahatma Gandhi University, Keralam

20043 yrs2007

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Headline

Design at Google

About

Hello there! I am Advin Roy Netto. I believe in the principle - to love what one does and to do what one loves. I simplify complex enterprise workflows into intuitive, human-first designs. Currently at Google. From scaling design systems like Mosaic to shaping AI-driven tools like Shortcut, Prompt Maker and Campaign Manager, I focus on creating experiences that are consistent, scalable, and delightful. Beyond work, I mentor young designers, run community events, and love experimenting with storytelling, branding, and side projects that mix creativity with impact. Always curious, always building.

Location

Bengaluru

AI stack

aistudio

antigravity

claude code

gemini

midjourney

notebooklm

Work experience

Lead Designer at Google, Oct 2022 - Present · 4 yrs 1 mo, Bengaluru, Karnataka, India, Since joining Google in 2022, I’ve led design strategy and execution across high-impact initiatives spanning AI, enterprise UX, and design systems. From tackling internal tool proliferation to launching high-impact initiatives across AI, enterprise platforms - a self-serve platform now used across 8+ ML teams - my work bridges complexity with clarity, user needs with business goals. Highlights include Shaping UX vision and executive strategy for Tool proliferation at G, improving internal software discovery and governance Leading UX for an Insight generating app for businesses, saving approx 23K+ eng hours and generating 26M+ annotations in the first 6 months of launch. Building a Framework to reduce UI fragmentation and accelerate design-dev velocity 4x Rapidly shipping high-value features under tight timelines in fast-paced, high-visibility environments Contributing to internal branding, G Maps & Where Is My Train (iOS App), and emerging AI workflows in the Service Centre biz. I collaborate deeply across engineering, PM, and leadership, advocate for design excellence, and thrive in ambiguous, high-velocity environments. My focus: impact-driven design, systems thinking, and empowering teams to scale with intention.

Head Of Design at Sezzle EU, Feb 2022 - Apr 2022 · 3 mos, Berlin, Germany, I got the offer in Dec - super thrilled, couldn’t wait to dive in! By February, I officially joined the team, all bright-eyed and ready to make an impact. March was all about onboarding, learning how cross-functional design truly works, and identifying opportunities to improve collaboration and communication across teams. I was excited, curious, and already brainstorming ways to contribute. And then came April… A plot twist I didn’t see coming: Zip acquired Sezzle. And with that, came the decision to wind down EU operations - which meant layoffs across Sezzle Europe, including me. Yep, tough luck. A short but intense journey. But here’s what I’m holding onto: I got to work with brilliant people, I learned a lot in a short span, and I’ve come out of it sharper, more resilient, and even more excited about what’s next.

Lead Experience Designer at Contentstack, Jan 2020 - Jan 2022 · 2 yrs 1 mo, Mumbai Metropolitan Region, At Contentstack, I led a talented cross-disciplinary team of designers, writers, and UX engineers focused on crafting powerful, intuitive experiences for a global audience. Our work spanned multiple core products—Teams, CManage, ContentFly, Personalization, and Marketplace—driving meaningful outcomes for users and the businesses that rely on them. I was deeply involved in shaping product strategy and elevating design quality across diverse domains, including enterprise platforms, emerging markets, mobile and desktop interfaces, IoT, e-commerce, messaging, BI, and data visualization. Whether delivering high-impact visual design or steering experience innovation, I remained focused on enabling users to do more with clarity and confidence. My time at Contentstack reinforced my belief in the power of collaboration, continuous learning, and thoughtful design to create real, measurable value.

Lead Product Designer at Algorythma, Jul 2019 - Sep 2019 · 3 mos, Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates, I was part of the core design team behind a suite of AI-driven educational products for students in grades 1–10. One of my key contributions was shaping the design direction for Curio—an AI study companion aimed at making learning more engaging and accessible. In a short span, I led design direction across three products and delivered end-to-end experiences for two of them, including Ask Curio – Science and Ask Curio – Math. The apps are live on the App Store and Play Store—give them a spin and let me know what you think!

Lead Visual Designer at Thoughtworks, Jul 2015 - Apr 2019 · 3 yrs 10 mos, Greater Bengaluru Area, • Engaged in pre-sales and qualification a) I helped the sales team to pitch for new projects by taking off the old traditional decks to a beautiful storytelling approach with illustrations and animations. b)Also, I helped the sales team with visualizing a futuristic vision of the product that we are pitching for. • Contributed to growing the team and its reputation. Was part of hiring new designers to the team. • Helped amazing brands like PVR, Bangalore Airport, Total Environment, Morgan Stanley, AirAsia etc. to build their product. • Set up the branding and styling for XD India’s own conference called creative foundry. The intent was to create a platform for the creative folks to contribute, inspire and get inspired. • Was part of hosting and facilitating the Global Service Jam in Bangalore. • What I loved more than my responsibilities/challenges during my tenure in TW is the people who work there. They always push us to be better humans. To have empathy as a strong quality in life. To care for each other and break the shell of an introvert and today these qualities are helping me to present my designs and become a good team player.

Education

B.A, Animation and Graphic Designing, Mahatma Gandhi University, Keralam

Public links

advinnetto.com: https://advinnetto.com/