Headline

Masters Union 26' | Young India Fellow '21 | St. Xavier's University '18

About

Marketing & Strategy Professional | ATL, Research & SEO | MBA in Tech & Business | Open to Brand & Strategy Roles I’m a marketing and strategy professional with 5+ years of experience spanning B2B/B2C domains for brand marketing and founder’s office roles. I’ve built content ecosystems, scaled brand visibility for startups, and driven measurable business outcomes through storytelling and collaborative execution. Currently, I’m pursuing my PGP in Technology & Business Management at Masters’ Union to strengthen my proficiency in analytics and strategy. Key Achievements: • Reduced client churn by 30% and improved delivery timelines by 30% across 15+ SaaS clients • Managed legacy accounts like Tata Steel & ITC, delivering 7 brand films with 9M+ views and leading multiple rebrands • Delivered 120+ research projects for BCG USA with 25% faster turnaround times, enabling team recognition as #1 for two consecutive quarters Tools & Skills: Content Strategy | Brand Storytelling | SaaS Marketing | GTM | Stakeholder Management | Analytics | SEO/SEM | CRM Systems | No-Code Tools

Location

India

AI stack

anthropic apis

lovable

opencode

replit

Work experience

Senior Project Manager at Magma Consultancy, Nov 2022 - Nov 2024 · 2 yrs 1 mo, - Developed and implemented content marketing strategies targeting client audiences operating in B2B and B2C SaaS spaces. - Collaborated with product, design, and sales teams to align messaging with business objectives and customer pain points. - Aided and conseptualized high-quality, long-form and short-form content including whitepapers, case studies, social media assets, etc. - Spearheaded a team of writers and editors to successfully reduce client churn. - Worked directly with founders and CXOs from Zapflow, Unmudl, Vix Media Group, Coverright and Nicejob among others ensuring to refine brand tone, content calendars, thought leadership content and lead generation funnels.

Associate at GLG, Jul 2021 - Nov 2022 · 1 yr 5 mos, • Managing and executing custom strategic projects for clients, based on their research requirements with strong emphasis on the internal compliance structure. • Primary point of contact for the account executives in the US consulting and strategizing with the client vertical that is BCG PSF Americas • Strong thought partnership with clients across North America and other client-facing partners in the US to understand and serve their industry agnostic end-client needs, research workflows and objectives, providing exceptional service and solutions throughout the life cycle of a project. • Mentored several new team members on all project aspects to help them ramp up and come up the curve timely.

Project Associate at Bunavat, Oct 2020 - Jul 2021 · 10 mos, New Delhi, Delhi, India, • Developing and implementing forward and backward linkages for the company • Preparing and conducting of Developmental Intervention Programmes through primary and secondary research and needs assessments for weaver communities in Maheshwar, Madhya Pradesh • Designing and executing Social Media Marketing Strategies across Instagram, Twitter and Youtube via market research and content creation

Account Executive at Wunderman Thompson, Sep 2018 - Oct 2019 · 1 yr 2 mos, Greater Kolkata Area, Worked as a client servicing executive for a number of brands helping in the following areas: • Managed a range of brands including Tata Tiscon, ITC Tobaccos and Alcove Realty. • Have undertaken and launched various brand initiatives for said companies while multiplying their reach and target audience. • Part of a team which helped rebrand numerous brands such as Silk Cut and Tiscon Ultima as well as launch new brands such as Tata Basera. • Helped launch 7+ brand films garnering over 8M+ views on social media.

Social Media Manager at Art Fervour, Jul 2018 - Aug 2018 · 2 mos, Greater Kolkata Area, Worked as a social media executive helping in the following areas: • Helped Art Fervour build their database of artist and galleries which would be used for their algorithm. • Managed social media activity across various media platforms such as Twitter, Facebook and Instagram. • Helped build organic reach through content specific posts and engagements so as to build a consumer base before the launch of the website.

Education

Master of Business Administration - MBA, Technology and Business Management, Masters' Union

Postgraduate Degree, Business Strategy, Indian School of Business