Aditya Singh Deep profile photo 1 on Tal

Aditya Singh Deep

New Cities Growth - Flipkart Minutes | IIFT Delhi

Bengaluru

2+ years of work experience

Flipkart
Jan 20269 mosPresent

Bengaluru

• Driving New City Growth for the DBEFM category (Dairy, Breads, Eggs, Meat, Ice Creams, Ready Meals & Sweets) across all newly launched cities - pulling assortment, availability, pricing, and supply chain levers to scale each city • Scaling and stabilising fresh supply models while curating hyperlocal assortment based on demand patterns, cold-chain feasibility, and vendor capability to enable sustainable growth • Collaborating cross-functionally with Buying, Planning, Scheduling, Merch, and City teams to improve customer experience and order penetration for DBEFM across new stores
HT Media Group
Jun 20257 mosDec 2025

Mumbai

Crafting integrated media solutions for brands using podcasts, events, IPs , creator tie-ups and radio. Managing the full cycle from outreach and nurturing to negotiation, production, pricing, and delivery.
HT Media Group
May 20242 mosJun 2024

Delhi, India

Marketing Intern, Radio & Digital Entertainment Business (FEVER FM) Project 1: Launch of Fever Stories Fever Stories is an audiostorytelling platform offering a diverse range of Hindi audio dramas and stories. Roles & Responsibilities: • Conducted in-depth market research to identify gaps and opportunities within India’s growing audio content space. • Crafted a detailed distribution and marketing strategy, including a playbook focused on increasing YouTube consumption for the platform. • Designed and managed a content calendar for the new YouTube channel, ensuring alignment with audience preferences and market trends. • Developed a strategic roadmap to optimize keyword usage, content hierarchy, and meta structure, enhancing the platform's visibility and reach. • Led cross-functional teams in repurposing content, creating a robust audit checklist, and setting up key performance indicators to track and measure success. Project 2: Toyow Podmasters 2024 Podmasters 2024 was India’s first podcasting conclave and awards show, held on May 30th at ITC Grand Central Mumbai, featuring prominent figures in Indian podcasting, including Bollywood podcasters. Roles & Responsibilities: • Played a pivotal role in organizing the event, ensuring all aspects were meticulously planned and executed. • Led the communications team as the primary point of contact (SPOC) for over 200 invitees, facilitating smooth and efficient communication throughout the event. • Bridged communication between the core organizing team and the design team, contributing to the creation and distribution of impactful social media content. • Successfully generated over 500,000 impressions for event collateral, significantly boosting the event's visibility and engagement.
ZIGRAM
Dec 20211 yr 6 mosMay 2023

Aditya’s AI Stack

claude
claude
gemini
gemini

Education

Indian Institute of Foreign Trade

Master of Business Administration - MBA, International Business

Indian Institute of Foreign Trade

20232 yrs2025
Deshbandhu College

Bachelor of Arts - BA, Economics(Hons)

Deshbandhu College

20183 yrs2021

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Headline

New Cities Growth - Flipkart Minutes | IIFT Delhi

Location

Bengaluru

AI stack

claude

gemini

Work experience

Assistant Manager - New City Growth (Sell Side) at Flipkart, Jan 2026 - Present · 9 mos, Bengaluru, • Driving New City Growth for the DBEFM category (Dairy, Breads, Eggs, Meat, Ice Creams, Ready Meals & Sweets) across all newly launched cities - pulling assortment, availability, pricing, and supply chain levers to scale each city • Scaling and stabilising fresh supply models while curating hyperlocal assortment based on demand patterns, cold-chain feasibility, and vendor capability to enable sustainable growth • Collaborating cross-functionally with Buying, Planning, Scheduling, Merch, and City teams to improve customer experience and order penetration for DBEFM across new stores

Deputy Manager - Brand Solutions at HT Media Group, Jun 2025 - Dec 2025 · 7 mos, Mumbai, Crafting integrated media solutions for brands using podcasts, events, IPs , creator tie-ups and radio. Managing the full cycle from outreach and nurturing to negotiation, production, pricing, and delivery.

Marketing Intern at HT Media Group, May 2024 - Jun 2024 · 2 mos, Delhi, India, Marketing Intern, Radio & Digital Entertainment Business (FEVER FM) Project 1: Launch of Fever Stories Fever Stories is an audiostorytelling platform offering a diverse range of Hindi audio dramas and stories. Roles & Responsibilities: • Conducted in-depth market research to identify gaps and opportunities within India’s growing audio content space. • Crafted a detailed distribution and marketing strategy, including a playbook focused on increasing YouTube consumption for the platform. • Designed and managed a content calendar for the new YouTube channel, ensuring alignment with audience preferences and market trends. • Developed a strategic roadmap to optimize keyword usage, content hierarchy, and meta structure, enhancing the platform's visibility and reach. • Led cross-functional teams in repurposing content, creating a robust audit checklist, and setting up key performance indicators to track and measure success. Project 2: Toyow Podmasters 2024 Podmasters 2024 was India’s first podcasting conclave and awards show, held on May 30th at ITC Grand Central Mumbai, featuring prominent figures in Indian podcasting, including Bollywood podcasters. Roles & Responsibilities: • Played a pivotal role in organizing the event, ensuring all aspects were meticulously planned and executed. • Led the communications team as the primary point of contact (SPOC) for over 200 invitees, facilitating smooth and efficient communication throughout the event. • Bridged communication between the core organizing team and the design team, contributing to the creation and distribution of impactful social media content. • Successfully generated over 500,000 impressions for event collateral, significantly boosting the event's visibility and engagement.

Research Analyst - Anti Money Laundering at ZIGRAM, Dec 2021 - May 2023 · 1 yr 6 mos

Education

Master of Business Administration - MBA, International Business, Indian Institute of Foreign Trade

Bachelor of Arts - BA, Economics(Hons), Deshbandhu College