Headline

Growth & Performance Marketing ┃Alphagrep ┃Ex - Capmint, Apna┃ SRCC’23

About

Marketing has always fascinated me—especially those compelling TV ads that left a lasting impact. That curiosity turned into passion when I got hands-on experience running social media campaigns in college. Eager to dive deeper, I took multiple courses to master the fundamentals, which eventually led me to Growth & Performance Marketing at Apna. Over the past two years, I’ve honed my skills in scaling Google Ads, Meta, and Programmatic channels, optimizing CAC, and driving high-intent conversions. What started as curiosity has now evolved into a data-driven, ROI-focused approach—where insights meet strategy to fuel sustainable growth. 💎 My approach? Data-backed decision-making, strong fundamentals, and a relentless drive to test, learn, and optimize. For me, marketing isn’t just about running campaigns—it’s about building brands, solving complex growth challenges, and continuously pushing the boundaries of performance marketing.

Location

Mumbai Metropolitan Region

AI stack

claude code

claude

gemini

notion

ollama

claudecode

Work experience

Growth Marketing Analyst at AlphaGrep, Aug 2026 - Nov 2026 · 4 mos, Bengaluru, • Spearheaded 0→1 product and growth strategy for a retail trading app, using competitive benchmarking to define the feature set, launch priorities and user journey with product and engineering, taking the app from concept to production. • Orchestrated the go-to-market and growth plan from scratch—target segments, channel mix, funnel metrics and CAC guardrails—fixing acquisition targets before launch.

Growth Marketing Analyst at CapMint, Apr 2026 - Aug 2026 · 5 mos, Bengaluru, • Spearheaded 0→1 paid acquisition for a fintech trading app for retail traders, building campaigns from scratch and scaling ~50% MoM over 4 months (Apr–Jul) within the target CAC cap. • Executed vernacular-language campaigns across paid channels, tapping regional audiences and acquiring first-trade users at 10% lower CPA. • Orchestrated CRM/CLM journeys on MoEngage and CleverTap, covering onboarding, segmentation and trigger-based flows, with WhatsApp and push for activation and re-engagement, aligned with the paid funnel and lifting sign-up-to-first-trade activation by ~10–15%. • Orchestrated AI-automated dashboards using Claude and SQL, version-controlled on GitHub, replacing manual daily reporting and giving real-time insight for faster budget and scaling decisions. • Worked with product marketing, ops and creative teams to streamline creative production. Note - The company shut down in Aug’26 due to financial distress, which ended this role early. The short tenure was due to the closure, not voluntary exist

Associate Marketing | Growth at apna, Aug 2023 - Mar 2026 · 2 yrs 8 mos, • Managed cross-channel user acquisition across Google Ads (Search, Display, YouTube), Meta Ads, and programmatic platforms, driving 50% growth in paid users while reducing CAC by 20% across Tier 1–3 markets. • Executed B2C and B2B acquisition campaigns across TOF, MOF, and BOF stages, leading creative strategy through influencer-led and in-house assets; improved CTR and conversion rates by ~10% through structured A/B testing • Spearheaded 0→1 user acquisition for Apna Advantage via Meta and Google Ads, built full-fledged strategy from scratch—including audience/keyword setup, creative playbook, and campaign architecture—delivering 2K+ leads at benchmark CAC within the first 3 Months. • Collaborated in monthly performance syncs with product, analytics, and content teams to align on CAC targets, creative testing, and event instrumentation. • Drove performance visibility by designing and maintaining dashboards in Google Sheets and Tableau, delivering actionable insights on spend efficiency, funnel performance, and channel-level ROI to support scaling decisions. • Supported attribution and conversion tracking across paid channels by coordinating GA4, Meta Events Manager, and MMP setups, improving data accuracy for campaign optimization and performance reporting.

Business Analyst at Finlatics, Dec 2022 - Mar 2023 · 4 mos, Remote, • Evaluated feasibility and developed a turnaround strategy for a technology-oriented business through market research and data analysis, delivering actionable recommendations and achieving a 90.9% project score.

Marketing Intern at Unschool, Sep 2022 - Nov 2022 · 3 mos, • Supported end-to-end execution of digital marketing campaigns across Meta Ads and Google Ads, contributing to a 15% increase in lead volume by optimizing ad copies and audience targeting. • Conducted competitor benchmarking and keyword research for Search campaigns, supporting strategic media planning

Education

Bachelor of Commerce - BCom, Honors/Regents High School/Secondary Diploma Program, Shri Ram College of Commerce (SRCC)