---
title: "Aditya Nair - Head of Marketing (Director) in Bengaluru | Tal"
description: "Meet Aditya Nair, Head of Marketing - super.money (Flipkart) | Full Funnel Marketing Leadership | Ex Zomato, PhonePe, JioStar | 14+ years | Brand Marketing | User Acquisition & Growth | Social Media & Content based in Bengaluru. AI stack includes claude, elevenlabs, and gemini."
image: "https://tal.club/meet/aditya-nair-1/share-image"
---

# Aditya Nair on Tal

## Headline

Head of Marketing \- super\.money \(Flipkart\) \| Full Funnel Marketing Leadership \| Ex Zomato, PhonePe, JioStar \| 14\+ years \| Brand Marketing \| User Acquisition & Growth \| Social Media & Content

## About

Innovative and persuasive marketing leader with 14\+ years experience and command in leveraging full\-funnel omnichannel brand campaigns through consumer empathy, data analysis, AI\-enabled marketing, and insight\-led storytelling to enhance salience, build brand preference, nurture brand love, and drive user acquisition & growth\. Worked with iconic brands like Zomato, PhonePe, JioStar, Raymond and Godrej, bringing the big\-brand consumer marketing experience\. What sets me apart is the ability to bridge big brand thinking with tangible hard business outcomes — from defining what a brand stands for to making sure it drives acquisition, adoption and preference\.

## Location

Bengaluru

## AI stack

claude

elevenlabs

gemini

meta

ChatGPT

ChatGPT Images

## Work experience

Head of Marketing \(Director\) at super\.money, Sep 2025 \- Present · 1 yr 1 mo, Bengaluru, Built and led the Marketing function from the ground up, partnering with the founders to define super\.money’s Gen Z\-focused brand positioning, architecture & strategy\. Hired the brand marketing, performance & retention team from scratch, and established an in\-house creative team to accelerate speed\-to\-market\. Delivered 2X growth in app download/install baseline and improved first transaction \(FT\) activation rate from 43% to 55%, contributing to \~100% growth in acquisition, transactions and retention, while helping scale super\.money’s UPI market share from 1\.2% to 1\.9% and making it one of the Top 5 Finance apps on the Google Play Store & App store\. Spearheaded ‘No Drama, Only Cashback’ campaign featuring Salman Khan \~ super\.money’s first\-ever integrated brand campaign during IPL ‘26 — which went on to become an award\-winning campaign and widely referenced fintech case study\. Worked on rebuilding the measurement and attribution layer, along with experimental frameworks and AI\-led automation on BAU activities

Head of Brand Marketing at Zomato, Jan 2024 \- Sep 2025 · 1 yr 9 mos, Delhi, India, Led the end\-to\-end marketing mandate for Zomato’s Food Delivery business, spearheading brand strategy, integrated media, digital, social, PR, celebrity partnerships, CRM, restaurant marketing and retention across all consumer touch\-points\. Was responsible for managing ₹300\+ crore in annual marketing investments to deliver sustained brand growth, category leadership, and measurable business outcomes \~ new users, order volume, value growth, and app opens — leading a team of high\-performing operators that included brand managers, growth marketers, and eclectic bunch of creative minds\. Drove 10% YoY market share gains in focus geographies through high\-impact festive, feature\-led & sales promo campaigns\. Zomato’s rank in the Kantar BrandZ ‘24 report improved 100% YoY; highest jump across all categories, reflecting a sharp surge in brand value driven by strategic brand\-building & high\-impact marketing initiatives during my tenure\.

Brand Marketing & Social Media Lead at PhonePe, Feb 2021 \- Jan 2024 · 3 yrs, Bengaluru, Spearheaded the brand marketing charter for PhonePe’s Payments and Insurance businesses\. Unlocked brand growth through sharpened positioning and messaging, a recalibrated social and content strategy, and increased focus on regional media presence\. 6X growth in bike insurance policies & 5X growth in car insurance policies compared to pre\-campaign period Launched Pincode \(ONDC based e\-comm app\), crafted its brand identity, TOV & brand guidelines Registered 100X growth in Instagram followers YoY & 40% growth in Facebook, Twitter & YouTube followers YoY

Brand Manager \- Star Sports at Disney Star, May 2019 \- Oct 2020 · 1 yr 6 mos, Mumbai, Maharashtra, India, Led marketing and brand strategy for Star TV’s Regional Sports Network, driving viewership and brand metrics \(TVR, Reach, TSV\) across all touchpoints\. Anchored campaigns for channel launches, marquee sports properties, and non\-live shows; conceptualized and executed network\-level IPs\. Championed digital, content, and social media strategy to craft a second\-screen experience, establish a distinct channel tonality, and build fan communities from the ground up\.

Marketing Manager at Raymond Limited, Nov 2015 \- Apr 2019 · 3 yrs 6 mos, Mumbai Area, India, Responsible for strategic brand presence \(ATL, BTL, Digital\) for 4 Apparel brands \- Park Avenue, Raymond Ready\-to\-Wear, Colorplus & Parx across Raymond Stores \(Nos – 850\+\) & Multi brand outlets Recognised with Raymond ‘Wall of Fame’ awards for :\- 1\) Conceptualizing and anchoring Festive Consumer Promotion \(Sep ’16\-Oct ’16\); L2L store secondary sales grew by 21% YoY for the months Sept ’16 \- Dec ’16 2\) Implementing TAB based booking system for bi\-annual trade show included working with stakeholders across IT, Integrated Planning, Commercial, Product and Merchandising teams that resulted in reducing duration of trade show from 35 to 16 days and an annual cost saving of INR 75 lacs End\-to\-End implementation of multi touch\-point launch campaign which included brand identity, content development, 360\-degree promotion for ‘Raymond Whites’ \(Shirts\) that resulted in \+100% value growth over pre\-campaign period and 85% incremental footfalls\. Won Effie Award 2016: Silver – Retail Inducted into ‘RAYMOND LEADERSHIP ACADEMY’ \~ an exclusive pool of select young talent identified, having superior leadership traits, strong business acumen; to be groomed for leadership roles

## Education

Post Graduate Certification in Digital Marketing and Communication, Digital Communication and Media/Multimedia, MICA \| The School of Ideas

Master of Business Administration \(MBA\), Marketing/Marketing Management, General, K J Somaiya Institute of Management

[View the original profile](https://tal.club/meet/aditya-nair-1)

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