Headline

Brand Strategy | Go-to-Market & Growth Marketing | Influencer Marketing & Brand Communications | Co-Founder, Basta Luxur

About

I have always been more interested in why people buy than how to sell. That curiosity has shaped every role I've taken on. Built a brand from the ground up co-founded a D2C luggage brand that scaled to ₹1.5Cr+ in revenue across 2,550+ orders. I've led go-to-market and influencer strategy for consumer and automotive brands, working with a network of 40+ creators. And I cut my teeth in brand activations and media planning at one of India's largest media houses. The common thread: understanding what makes someone choose one brand over another, and turning that insight into go-to-market plans, brand communications, and partnerships that move the needle. I've backed this with a Consumer Neuroscience & Neuromarketing certification from Copenhagen Business School and hands-on Generative AI training, because the tools for reaching people keep changing and I'd rather stay ahead of that than catch up later. Currently exploring brand strategy, GTM, and growth marketing roles - open to founder's office, Agency, D2C, and corporate environments.

Location

Delhi

AI stack

claude

perplexity

ChatGPT

Work experience

Influncer Marketing Consultant at Cre8r.ai, Feb 2026 - Aug 2026 · 7 mos, Gurugram

Co-Founder- Brand and Growth at Basta Luxury, Jul 2024 - Jan 2026 · 1 yr 7 mos, India, Building Basta Luxury taught me that great brands aren't created by advertising alone—they're built through every customer interaction. As Co-Founder, I led brand strategy, product design, marketing, sales and operations, helping scale the business to ₹1.5 Cr+ in revenue with 2,550+ customer orders. From packaging and storytelling to product launches and customer experience, every decision reinforced one lesson: people don't just buy products, they buy what a brand makes them feel.

Assistant Manager at Bennett Coleman & Co. Ltd. (The Times of India), Jun 2023 - May 2024 · 1 yr, Gained valuable experience in a dynamic and fast-paced media environment. My role involved strategic decision-making, content development, and managing cross-functional teams. I contributed to driving the company’s growth by enhancing operational efficiency and helping to refine marketing strategies, building strong relationships within the media industry. -Designed and executed customized brand activation strategies, increasing brand visibility in the Gujarat region. -Managed intellectual properties and media plans across print, outdoor, and digital platforms. -Achieved profitability by targeting multiple revenue streams and collaborating with verticals such as healthcare, real estate, and B2B. -Led client account growth through strategic analysis, innovative solutions, and robust market positioning.

STEP Trainee at Bennett Coleman & Co. Ltd. (The Times of India), Apr 2023 - Jun 2023 · 3 mos, -Conducted competitive analysis and market research on the EV segment to guide strategy formulation. -Positioned brands through sustainability initiatives and performance-driven marketing efforts, enhancing their market presence.

Member at Student Development and Coordination Committee (SDCC)- IBS Mumbai, Jun 2022 - Feb 2023 · 9 mos, South Mumbai, Maharashtra, India, -Actively organized and coordinated all co-curricular and extracurricular activities across the college. -Managed event planning, execution, and logistics to deliver impactful student engagements, including cultural events, competitions, and workshops. -Played a pivotal role in ensuring smooth communication and collaboration among various student bodies and the administration. -Contributed to creating an inclusive and vibrant campus environment by designing events that catered to diverse student interests. -Strengthened interpersonal and organizational skills by balancing multiple responsibilities in a dynamic academic setting.

Chief Content Officer at Marketing360.in, Mar 2022 - Feb 2023 · 1 yr, Mumbai, Maharashtra, India, -Led a team of 80+ members, overseeing all content development and strategy for the club's website, social media channels, and events. -Authored impactful articles and blog posts on marketing trends, consumer behavior, and industry insights to engage a wide audience. -Streamlined content creation workflows, ensuring quality, consistency, and alignment with the club’s objectives. -Organized and executed marketing-focused campaigns, workshops, and events, enhancing the club's visibility on campus. -Mentored team members, fostering a collaborative and creative environment to develop innovative marketing content.

Education

Post Graduate Programme in Management, Marketing, IBS Mumbai

Bachelor of Commerce (Hons.), Business/Commerce, General, Prestige Institute of Management & Research