---
title: "Aditya Maheshwari - Senior Director of Customer Success, India & Rest of Asia in Greater Bengaluru Area | Tal"
description: "Meet Aditya Maheshwari, Helping SaaS teams retain better, grow faster | CS Leader, APAC | Creator of Tidbits | Follow for CS, Leadership & GTM Playbooks based in Greater Bengaluru Area."
image: "https://tal.club/meet/aditya-maheshwari-1/share-image"
---

# Aditya Maheshwari on Tal

## Headline

Helping SaaS teams retain better, grow faster \| CS Leader, APAC \| Creator of Tidbits \| Follow for CS, Leadership & GTM Playbooks

## About

AI power user\. CS leader\. Community builder\. App marketing enthusiast\. I lead Customer Success at AppsFlyer across 5 regions \- India, SEA, Korea, Japan, and ANZ\. We run operations from 7 offices with a 40\-member team focused on strategy, retention, and measurement\. Before this, I headed growth at AdWyze, a Facebook Marketing Partner, working across sales, CS, and product\. I studied engineering at NIT Calicut and completed a Postgraduate Diploma in Liberal Studies from Ashoka University\. This mix of tech and liberal arts helps me design sharper, cross\-functional solutions for marketers\. I care deeply about helping growth professionals and marketing teams get real impact from their tools, data, and decisions\.

## Location

Greater Bengaluru Area

## Work experience

Senior Director of Customer Success, India & Rest of Asia at AppsFlyer, Feb 2024 \- Present · 2 yrs 5 mos, Bengaluru, Karnataka, India

Director of Customer Success, INSEA/ANZ at AppsFlyer, Jan 2022 \- Jan 2024 · 2 yrs 1 mo, Bengaluru, Karnataka, India

Head of Customer Success \- India at AppsFlyer, Jul 2020 \- Jan 2022 · 1 yr 7 mos, Bengaluru, Karnataka, India

Head of Growth at AdWyze, Jul 2016 \- Aug 2017 · 1 yr 2 mos, Bengaluru, Karnataka, India, Building the first of its kind fully integrated ad management platform, and are working with some of India’s largest e\-tailers who have all seen a huge lift in performance\. \- Part of the core team at AdWyze where I help in sales, marketing, product and day\-to\-day decision making for the company\. \- Managing a small team focused on enterprise marketing, sales and customer success\.

Marketing Manager at AdWyze, May 2015 \- Jun 2016 · 1 yr 2 mos, Remote

Graduate Teaching Assistant at Ashoka University, Nov 2016 \- Dec 2016 · 2 mos, Sonepat, Haryana, Teaching Assistant to Dr\. Kenwyn Smith \(Wharton / UPenn\) & Dr\. Flora Taylor \(Columbia\) for the following courses at the Young India Fellowship\. 1\. The Heart of Leadership 2\. Group Dynamics

Co\-founder at CoMarket\.in, Aug 2015 \- Jul 2016 · 1 yr, Greater Delhi Area, 'CoMarket' is a second hand products marketplace for communities\. It solves some compelling problems like seller trust, delivery time and distance issues, and poor user experience\. Shop from people like you, leverage the power of communities\.

Engineer at ESAB, Jun 2014 \- May 2015 · 1 yr, Greater Chennai Area, • Functionally trained in Manufacturing, Quality, EHS / Lean, Maintenance, R&D, Supply Chain, Marketing & Sales • Led an Energy Savings Project, managing a budget of INR 65 lakhs, ensuring a 1\.8 year payback period • Implemented a model to increase the efficiency of in\-plant logistics from 1\.68% to 2\.5% using Value Stream Maps • Initiated a project to drive customer engagement and build brand loyalty by introduction of reward points

## Education

PG Diploma, Liberal Studies & Leadership, Ashoka University

Bachelor of Technology \(B\.Tech\.\), Electrical and Electronics Engineering, National institute of technology Calicut

[View the original profile](https://tal.club/meet/aditya-maheshwari-1)

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