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Aditya Kumar

Product @ DotPe | 6+ Years Building B2B, E-commerce, Platform & AI-Powered Products

Gurugram

7+ years of work experience

DotPe
Jun 20242 yrs 3 mosPresent

Gurugram

1. Drove growth and monetization initiatives for SMB ecommerce merchants across SEO, content publishing, conversion flows, premium add-ons, and partner-led expansion. 2. Built and scaled a revenue-sharing logistics channel to 88K+ orders and ₹93L+ in shipping fees, strengthening merchant delivery operations and partner monetization. 3. Shipped the platform’s first premium add-on in 7 days, opening a new monetization path and demonstrating strong execution velocity. 4. Improved the merchant purchase funnel through lead capture and payment recovery experiences, helping reduce conversion leakage across key journey steps. 5. Designed an AI-assisted content engine for merchants, covering blog strategy, draft generation, tone adjustment, SEO cleanup, and quality automation.
Angara Ecommerce Pvt. Ltd.
Jul 202311 mosMay 2024

1. Led ecommerce growth, merchandising, and conversion initiatives for Angara across catalog discovery, PDP optimization, category expansion, landing pages, martech integrations, and experimentation. 2. Redesigned the catalog experience, driving a 17% increase in catalog-to-product ratio, and launched Lab-Grown products, improving margins by 5% while expanding assortment. 3. Built a labels management system to enable more contextual product merchandising, contributing to a 4% increase in product-to-cart ratio.
Angara Ecommerce Pvt. Ltd.
Dec 20211 yr 7 mosJun 2023

1. Revamped the product detail page, delivering a 6.6% uplift in product-to-cart ratio through stronger product presentation and user experience improvements. 2. Implemented Builder.io to reduce landing page development time by 50%, partnered cross-functionally to launch 20+ landing pages in 2 months, led A/B tests via Insider that drove a 2% increase in AOV, and integrated Attentive to improve email collection by 66%.
eGov Foundation
Jul 20192 yrs 5 mosNov 2021

Bengaluru, Karnataka, India

eGov Foundation is into catalyzing urban transformation, enhance ease of living and ease of doing business at national scale by leveraging IT solutions. 1. Ideated 2 software products (Water & Sewerage, WhatsApp chatbot) for ULB operations 2. Managed and upgraded advance payments services to cater DIGIT product suite requirements 3. Articulated requirements in PRDs, Figma mockups, user stories in Jira, Data collection templates 4. Led a scrum team of 8 people to plan and drive bi-weekly sprints for product releases 5. Coordinated with core team (UX, Engg, QA, GTM) and others to plan & execute PDLC 6. Handled UX enhancement & created value for users through research and benchmarking

Aditya’s AI Stack

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Education

Indian Institute of Technology, Bombay

Postgraduate Degree, Energy Science and Engineering

Indian Institute of Technology, Bombay

20172 yrs2019
Sardar Vallabhbhai National Institute of Technology, Surat

Bachelor of Technology - BTech, Mechanical Engineering

Sardar Vallabhbhai National Institute of Technology, Surat

20104 yrs2014

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Headline

Product @ DotPe | 6+ Years Building B2B, E-commerce, Platform & AI-Powered Products

About

Senior Product Manager with 6+ years of experience across DotPe and Angara, building growth, ecommerce, and platform products across SEO, content publishing, monetization, partner integrations, storefront UX, and conversion journeys. Increasingly focused on AI product experiences, with hands-on work in AI-assisted merchant content workflows, UX/persona design, and AI-led feature strategy for real business use cases.

Location

Gurugram

AI stack

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Work experience

Senior Product Manager at DotPe, Jun 2024 - Present · 2 yrs 3 mos, Gurugram, 1. Drove growth and monetization initiatives for SMB ecommerce merchants across SEO, content publishing, conversion flows, premium add-ons, and partner-led expansion. 2. Built and scaled a revenue-sharing logistics channel to 88K+ orders and ₹93L+ in shipping fees, strengthening merchant delivery operations and partner monetization. 3. Shipped the platform’s first premium add-on in 7 days, opening a new monetization path and demonstrating strong execution velocity. 4. Improved the merchant purchase funnel through lead capture and payment recovery experiences, helping reduce conversion leakage across key journey steps. 5. Designed an AI-assisted content engine for merchants, covering blog strategy, draft generation, tone adjustment, SEO cleanup, and quality automation.

Senior Product Manager at Angara Ecommerce Pvt. Ltd., Jul 2023 - May 2024 · 11 mos, 1. Led ecommerce growth, merchandising, and conversion initiatives for Angara across catalog discovery, PDP optimization, category expansion, landing pages, martech integrations, and experimentation. 2. Redesigned the catalog experience, driving a 17% increase in catalog-to-product ratio, and launched Lab-Grown products, improving margins by 5% while expanding assortment. 3. Built a labels management system to enable more contextual product merchandising, contributing to a 4% increase in product-to-cart ratio.

Product Manager at Angara Ecommerce Pvt. Ltd., Dec 2021 - Jun 2023 · 1 yr 7 mos, 1. Revamped the product detail page, delivering a 6.6% uplift in product-to-cart ratio through stronger product presentation and user experience improvements. 2. Implemented Builder.io to reduce landing page development time by 50%, partnered cross-functionally to launch 20+ landing pages in 2 months, led A/B tests via Insider that drove a 2% increase in AOV, and integrated Attentive to improve email collection by 66%.

Associate Product Manager at eGov Foundation, Jul 2019 - Nov 2021 · 2 yrs 5 mos, Bengaluru, Karnataka, India, eGov Foundation is into catalyzing urban transformation, enhance ease of living and ease of doing business at national scale by leveraging IT solutions. 1. Ideated 2 software products (Water & Sewerage, WhatsApp chatbot) for ULB operations 2. Managed and upgraded advance payments services to cater DIGIT product suite requirements 3. Articulated requirements in PRDs, Figma mockups, user stories in Jira, Data collection templates 4. Led a scrum team of 8 people to plan and drive bi-weekly sprints for product releases 5. Coordinated with core team (UX, Engg, QA, GTM) and others to plan & execute PDLC 6. Handled UX enhancement & created value for users through research and benchmarking

Education

Postgraduate Degree, Energy Science and Engineering, Indian Institute of Technology, Bombay

Bachelor of Technology - BTech, Mechanical Engineering, Sardar Vallabhbhai National Institute of Technology, Surat