Headline

Lead Product Designer at Keka HR | Ex - Jupiter, Zapr | Fintech

About

I am Aditya, a Lead Product Designer with over 9 years of experience in creating digital products. From B2B to B2C, web-based to mobile apps, MVPs to scaled-up products, and working with startups to large organizations, I have a diverse portfolio. My role as a designer encompasses a range of responsibilities, including product design, visual and interaction design, and development. Through this variety of work and teams, I have honed my skills and grown both horizontally and vertically.I bridge the gap between high-level business goals and pixel-perfect execution. At Keka, I helped double the mobile user base to 600K while raising the app rating from 3.2 to 4.8. I specialize in scaling design maturity in fast-growing SaaS and Fintech environments.

Location

Bengaluru

AI stack

claude code

claude

cursor

deepseek

gemini

Figma Make

Work experience

Lead Product Designer at Keka HR, Jun 2024 - Present · 2 yrs 6 mos, On-site, I led product design for Keka’s HRMS mobile division, launching key features like Goals, Performance, and Payroll while establishing UX documentation and research practices. I drove the app’s growth from 300K to 600K users, surpassing the desktop dashboard in DAUs. I spearheaded a full app redesign and built a scalable design system with accessibility at its core (WCAG Level AAA). I managed two design pods (Mobile & Employee Experience) with six designers, delivering seamless iOS and Android experiences. My efforts increased NPS from 4 to 23 and app ratings from 3.2 to 4.8—the highest among HRMS apps. I also ensured pixel-perfect UI and smooth asset integration into development.

Lead Product Designer - Lending and Neobanking at Validus, Jun 2022 - Jun 2024 · 2 yrs 1 mo, Bengaluru, Karnataka, India, Leading a team for a bank that has dispersed 1.6 billion in SME loans and running Citibank SME in Singapore and running neo banking for 4 countries I am currently heading the design efforts for Validus's Neobank and am tasked with providing the best end-to-end consumer-facing experience for Singapore-based SMEs. I lead multiple products which include but are not limited to the launch of the new mobile app across IOS and Andriod, Revamp of the existing cards interface along with the soft launch of invoicing, and FX services. I am also tasked with designing the end-to-end flows of NTB, which helps onboard our customers digitally and helps them have a new SME banking experience in under 15 mins My day-to-day involves designing the experiences across Validus, collaborating with Product Managers, Designers, and Engineers, and designing features & leading the execution end to end. Skills: Information Architecture · Mobile Design · Visual Design · Lean UX · User Experience Design (UED) · User Experience (UX) · Web Design · Copywriting · Graphic Design · Concept Development · Writing · User Interface Design · Interaction Design · Design Research · Strategy · Branding & Identity · Content Strategy · Messaging · Branding · Human Centered Design · Design · Human Centered Innovation · Communications · Brand Strategy · Design Strategy · Design Management · Qualitative Research · Product Design · Product Strategy

Senior Product Designer - Lending & Investments at Jupiter, Jun 2021 - Jun 2022 · 1 yr 1 mo, Bengaluru, Karnataka, India, At Jupiter Edge, I am not just building India’s first NPCI and fastest UPI payments app but also challenging myself - can payments be made fun? Jupiter Edge is brought to you by [Jupiter.money](http://jupiter.money/) - a new-age personalized mobile-first, AI-based digital banking platform. Leading the product design team for the credit side of Jupiter - Jupiter Edge. Jupiter Edge is the first NPCI-certified BNPL app which is the fastest payment app in the market with a 4.7 rating on the Play store Led a 4 member team of multi-disciplinary designers that built a robust design system. Implemented best practices to improve the design team’s productivity and completed the launch of Jupiter’s first foray into personal investments and mutual funds - Partnered with product owners, data scientists, risk engineers, and business heads and worked in cross-functional teams. I actively identified customer aspirations and mapped those to business goals. - Research and bring forward new findings, and best practices in the world of payments across the globe - Wire-framing to designing end-to-end flows and prototypes, In charge of designing products that solve problems in a simple and elegant way while taking care of every small detail - Conduct an ongoing audit of the app to identify possibilities of storytelling through micro-interactions and visual narratives - Work with business and marketing to bring their visions to life along with Product Designers. - Actively work with the data science and research team to know drop-offs and gaps in current flows. Resolve those with innovative and delightful interactions.

Lead Product Designer at Solid, Jan 2021 - Jun 2021 · 6 mos, Remote, Over the course of my tenure, I've set up the design culture and design system at Solid and scaled it to a strong design team with multiple disciplines (Senior & Junior Product, Brand, Visual Designers) for Solid's Fin-tech platformI worked with multiple teams pushing Fintech products. I worked with organization leaders in setting up their first design team. Researched and brought forward new findings, and best practices in the world of payments / Fintechs across the globe. Wire-framing to designing end-to-end flows and prototypes, Conducted an ongoing audit of the app to identify possibilities of storytelling through micro-interactions and visual narratives.Led the design team and crafted the SaaS, Banking, and SME consumer experiences for Solid. Launched their IOS, Andriod, and Web Dashboards.Over the course of my tenure, I've set up the design culture and design system at Solid and scaled it to a strong design team with multiple disciplines (Senior & Junior Product, Brand, Visual Designers) for Solid's Fin-tech platform I worked with multiple teams pushing Fintech products. I worked with organization leaders in setting up their first design team. Researched and brought forward new findings, and best practices in the world of payments / Fintechs across the globe. Wire-framing to designing end-to-end flows and prototypes, Conducted an ongoing audit of the app to identify possibilities of storytelling through micro-interactions and visual narratives. Led the design team and crafted the SaaS, Banking, and SME consumer experiences for Solid. Launched their IOS, Andriod, and Web Dashboards.

Senior Product Designer at Zapr Media Labs, Dec 2019 - Dec 2020 · 1 yr 1 mo, Bengaluru, Karnataka, India, • Improved user experience which led to app downloads increasing from 1000 users to 1 Million Users. Worked on the User Experience and Visual Design from the ground up including Product Architecture, Road-mapping, Product Design, User Research for OTT content recommendation apps. • Ideate and implement solutions that overlap customer needs, design and technology. • Gather requirements from stakeholders, derive problem statements and plan design engagements. Also, proactively launch efforts to improve different aspects of the product. • Ability to cultivate a shared understanding of the user-centred approach between Design, Content, Product, and Engineering team. • Conceptualize original ideas that bring simplicity and user-friendliness to complex design roadblocks. • Proactively perform UX & UI Audits while assessing the projects. • Come up with the best creative and innovative solutions achieved within timeline and scope.

Visual Designer at Zapr Media Labs, Dec 2017 - Dec 2019 · 2 yrs 1 mo, Bengaluru Area, India, • Effectively communicate conceptual ideas and UI design solutions, articulating design rationale both verbally and visually • Ideation and execution, understanding client requirement / brief, designing and delivering Translate concepts into , wireframes, mockups and prototypes that lead to intuitive user experiences • Ideating and creating various content (motion graphics, short videos, cinemagraphs, GIFs and static designs) for digital and social platforms • Collaborates with project teams to plan, analyze, organize and execute assigned projects • Creates a range of ideas and designs to ensure the art direction and visual presentation supports the concepts. • Collaborate with other team members and stakeholders

Education

Master of Business Administration - MBA, Marketing, Jain (Deemed-to-be University)

Bachelor of Arts - BA, Design and Applied Arts, Annamalai university

Public links

adityakrofficial.framer.website: https://adityakrofficial.framer.website/