Headline

Design @LeadSquared | UI/UX • Visual Design • Front-End | B2B SaaS | Ex Build Macro, Rhym | IIIT Surat ’25

About

As an Associate UI/UX Designer at LeadSquared, I contribute to delivering visually compelling and functional design solutions, leveraging expertise in UI/UX design, prototyping, and product design. My role builds on prior experience designing responsive landing pages, creating brand identity systems, and collaborating across industries such as e-commerce, fashion, and health. A graduate of the Indian Institute of Information Technology Surat with a BTech in Electronics and Communication Engineering, I am motivated by a user-centered approach to design. My goal is to continue creating innovative, conversion-driven digital experiences that align with organizational objectives while enhancing user engagement.

Location

Mumbai

AI stack

aistudio

claude code

claude

codex

gemini

github copilot

Work experience

Associate UI/UX & Visual Designer at LeadSquared, Apr 2026 - Present · 6 mos, • Design landing pages, event microsites, and user experiences from research and stakeholder discussions to final UI. • Develop custom components for LeadSquared's Landing Page Designer using HTML, CSS, JavaScript, and React. • Create event and campaign pages in Framer. • Design marketing assets including LinkedIn ads, social media creatives, newsletters, banners, brochures, and eBooks. • Collaborate with product, marketing, and engineering teams to deliver scalable and user-centric experiences.

UI/UX Designer at Freelance, Jan 2023 - Present · 3 yrs 9 mos, • Collaborated across e-commerce, fashion, health to deliver visually compelling and functional design solutions. • Designed responsive landing pages for tech, focusing on conversion-driven layouts and clear user flows. • Created brand identity systems including logos, color palettes, packaging, and marketing collaterals for clients.

Design Intern at LeadSquared, Oct 2025 - Apr 2026 · 7 mos, • Designed digital marketing assets such as social media posts, ad creatives, banners, newsletters, brochures, and presentations. • Worked on print collateral including standees, backdrops, kiosks, and event branding materials. • Assisted in website and landing page design, wireframing, and prototyping. • Supported UX research, competitor analysis, and design explorations for product and marketing initiatives. • Contributed to design system improvements and collaborated with cross-functional teams on feature delivery.

UI/UX Designer at Build Macro, Jan 2025 - Jul 2025 · 7 mos, Ahmedabad, Gujarat, India, • Standardized the design system and style guide, enhancing design consistency by 40% and reducing development time by 20%. • Led the end-to-end redesign of an entire SaaS construction management platform, revamping core modules like Project Management, System Settings, Tables, and Widgets to improve usability, visual hierarchy, and responsiveness. • Conducted UX research and collaborated with cross-functional teams to implement AI-powered features and streamline user workflows using Figma, Shadcn components and Notion.

UI/UX Designer at Rhym, Jan 2025 - Mar 2025 · 2 mo, Remote, • Designed a landing page, an AI-based Instagram shopping platform with a clear 3-step flow. • Blended modern aesthetics with Indian Gen Z cultural cues to boost early sign-ups and engagement.

Education

Bachelor of Technology - BTech, Electronics and Communication Engineering, Indian Institute of Information Technology Surat

HSC Science, Sardar Vallabhbhai Patel Junior College of Science, Borivali Mumbai

Public links

github: https://github.com/adiiityak

adiiitya-uiux.framer.website: https://adiiitya-uiux.framer.website/