Aditya Joshi profile photo 1 on Tal

Aditya Joshi

Aspiring Digital Marketing Executive | Paid & Organic Strategy | Content, Social Media & Business Growth

Bengaluru

1+ year of work experience

Digits - Technology | Audit | Accounting | Tax Compliance
Jan 20269 mosPresent

United Arab Emirates

Plan, execute, and optimize Paid Social and Paid Search campaigns (LinkedIn Ads, Google Ads) for UAE SME clients, building media plans from client briefs and tracking CPC, CPM, and CPL to improve lead quality and cost-efficiency within tight daily budgets. Diagnosed a LinkedIn campaign audience-targeting issue misdirecting decision-maker impressions to competitor firms; restructured targeting (title and industry exclusions), lifting decision-maker impression share from 24% to 88.75% and nearly doubling CTR on Owner-title impressions (0.70% → 1.34%). Built and executed a LinkedIn lead-generation strategy from scratch spanning paid social, sponsored content, manual outreach, and organic content; developed a sales prospecting workbook for Dubai SME targeting. Own social media content planning, creative concepting, and posting for clients across the automotive service and hospitality industries, including content calendars and brand-aligned ad creative and poster designs. Diagnosed campaign performance and conversion blockers (e.g. a non-clickable phone number) and recommended fixes and budget reallocations to stakeholders; navigated UAE-specific ad platform constraints. Produce client-facing performance reports and review decks with strategic recommendations for leadership and clients and manage Google Business Profile activity including review monitoring. Conduct keyword research and write SEO-optimized content (VAT, corporate tax, transfer pricing, AML) to support organic visibility and complement paid campaign performance. Optimized conversion tracking by implementing Google Tag Manager (GTM) and LinkedIn Insight Tag 2.0, improving visibility into campaign-level conversions across paid social and search channels. Coordinate with cross-functional teams (design, web development, and account leads) to deploy campaigns and manage a website implementation project end-to-end, including QA and bug tracking.
Meru Abhiyantri Private Limited
Jun 20242 mosJul 2024

India

Conducted comprehensive market research to analyze customer preferences, local competition, pricing strategies, and emerging food trends relevant to the Quick Service Restaurant (QSR) sector. Utilized surveys, competitor benchmarking, and location-based insights to identify growth opportunities and target demographics. Developed a data-driven marketing plan that included brand positioning, promotional strategies (both digital and offline), customer engagement tactics, and a content calendar. Created and presented the final plan to stakeholders, including visual mockups, proposed campaigns, and budget allocations to support launch or expansion goals.
Rise Against Hunger India
Jul 20232 mosAug 2023

Remote

Collecting, organizing, and analyzing farm and non-farm produce & market data for Dantewada district in Chhattisgarh: Gathering data related to agricultural and non-agricultural produce in the Dantewada district. It includes information on crops grown, yields, market prices, supply chain channels, and trends in the agricultural and non-farm sectors. The data collected will be organized systematically for further analysis, which may help identify potential challenges, opportunities, and areas for improvement in the local economy. Mapping key livelihood systems of the local population: Identifying and mapping the primary livelihood systems of the people living in the Dantewada district. Livelihood systems could include agriculture, livestock rearing, forestry, fishing, handicrafts, and other income-generating activities. By mapping these systems, organizations like RAHI can gain insights into the economic activities that sustain the local population. This information can aid in designing targeted interventions to enhance livelihood opportunities and reduce poverty. Mapping revenue sources of RAHI target areas through secondary data sources: Focussing on mapping the various sources of revenue in the specific areas targeted by RAHI within the Dantewada district. These revenue sources could include government grants, donor funding, private contributions, and income generated from their various programs and activities. This mapping of revenue sources provides a clear picture of the financial inflow, which can assist RAHI in financial planning, resource allocation, and program expansion. Overall, these tasks represent crucial steps in data-driven development and decision-making processes. The collected and analyzed data can help organizations like RAHI to tailor their interventions and projects according to the specific needs and circumstances of the local population, fostering sustainable livelihoods and community development in the Dantewada district.
Rise Against Hunger India
Jun 20232 mosJul 2023

Conducted secondary research on farm and non-farm produce and livelihood sectors in Dantewada. Analyzed trends, supply chains, and market gaps to support proposals for sustainable interventions.

Aditya’s AI Stack

claude
claude
elevenlabs
elevenlabs
gemini
gemini
openai
openai
perplexity
perplexity
Adobe Firefly
Adobe Firefly

Education

Rv university

Bachelor of Business Administration - BBA [Hons], Business Administration and Management, General

Rv university

20224 yrs2026
National Hill View Public School

Class XII, Business/Commerce, General

National Hill View Public School

20202 yrs2022

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Headline

Aspiring Digital Marketing Executive | Paid & Organic Strategy | Content, Social Media & Business Growth

About

Aspiring Digital Marketing Executive with a foundation in brand strategy, paid media, and business communication, sharpened through hands-on campaign management in a fast-paced consulting environment. I manage end-to-end digital marketing across paid and organic channels - running Google Ads and LinkedIn Ads campaigns, building organic content strategy, and driving audience engagement for B2B and service-based brands. My work spans campaign planning, performance tracking, and content execution, with a focus on translating data into decisions that move the needle for clients. I'm currently pursuing an Executive MBA with an AI specialization, deepening my interest in how AI is reshaping marketing strategy and operations - an area I'm keen to keep building toward. Always open to connecting on marketing, digital strategy, and the intersection of AI and business growth.

Location

Bengaluru

AI stack

claude

elevenlabs

gemini

openai

perplexity

Adobe Firefly

Work experience

Digital Marketing Specialist at Digits - Technology | Audit | Accounting | Tax Compliance, Jan 2026 - Present · 9 mos, United Arab Emirates, Plan, execute, and optimize Paid Social and Paid Search campaigns (LinkedIn Ads, Google Ads) for UAE SME clients, building media plans from client briefs and tracking CPC, CPM, and CPL to improve lead quality and cost-efficiency within tight daily budgets. Diagnosed a LinkedIn campaign audience-targeting issue misdirecting decision-maker impressions to competitor firms; restructured targeting (title and industry exclusions), lifting decision-maker impression share from 24% to 88.75% and nearly doubling CTR on Owner-title impressions (0.70% → 1.34%). Built and executed a LinkedIn lead-generation strategy from scratch spanning paid social, sponsored content, manual outreach, and organic content; developed a sales prospecting workbook for Dubai SME targeting. Own social media content planning, creative concepting, and posting for clients across the automotive service and hospitality industries, including content calendars and brand-aligned ad creative and poster designs. Diagnosed campaign performance and conversion blockers (e.g. a non-clickable phone number) and recommended fixes and budget reallocations to stakeholders; navigated UAE-specific ad platform constraints. Produce client-facing performance reports and review decks with strategic recommendations for leadership and clients and manage Google Business Profile activity including review monitoring. Conduct keyword research and write SEO-optimized content (VAT, corporate tax, transfer pricing, AML) to support organic visibility and complement paid campaign performance. Optimized conversion tracking by implementing Google Tag Manager (GTM) and LinkedIn Insight Tag 2.0, improving visibility into campaign-level conversions across paid social and search channels. Coordinate with cross-functional teams (design, web development, and account leads) to deploy campaigns and manage a website implementation project end-to-end, including QA and bug tracking.

Digital Marketing Intern at Meru Abhiyantri Private Limited, Jun 2024 - Jul 2024 · 2 mos, India, Conducted comprehensive market research to analyze customer preferences, local competition, pricing strategies, and emerging food trends relevant to the Quick Service Restaurant (QSR) sector. Utilized surveys, competitor benchmarking, and location-based insights to identify growth opportunities and target demographics. Developed a data-driven marketing plan that included brand positioning, promotional strategies (both digital and offline), customer engagement tactics, and a content calendar. Created and presented the final plan to stakeholders, including visual mockups, proposed campaigns, and budget allocations to support launch or expansion goals.

Project Intern - Research On Farm & Non-Farm Produce in RAHI Operated Region at Rise Against Hunger India, Jul 2023 - Aug 2023 · 2 mos, Remote, Collecting, organizing, and analyzing farm and non-farm produce & market data for Dantewada district in Chhattisgarh: Gathering data related to agricultural and non-agricultural produce in the Dantewada district. It includes information on crops grown, yields, market prices, supply chain channels, and trends in the agricultural and non-farm sectors. The data collected will be organized systematically for further analysis, which may help identify potential challenges, opportunities, and areas for improvement in the local economy. Mapping key livelihood systems of the local population: Identifying and mapping the primary livelihood systems of the people living in the Dantewada district. Livelihood systems could include agriculture, livestock rearing, forestry, fishing, handicrafts, and other income-generating activities. By mapping these systems, organizations like RAHI can gain insights into the economic activities that sustain the local population. This information can aid in designing targeted interventions to enhance livelihood opportunities and reduce poverty. Mapping revenue sources of RAHI target areas through secondary data sources: Focussing on mapping the various sources of revenue in the specific areas targeted by RAHI within the Dantewada district. These revenue sources could include government grants, donor funding, private contributions, and income generated from their various programs and activities. This mapping of revenue sources provides a clear picture of the financial inflow, which can assist RAHI in financial planning, resource allocation, and program expansion. Overall, these tasks represent crucial steps in data-driven development and decision-making processes. The collected and analyzed data can help organizations like RAHI to tailor their interventions and projects according to the specific needs and circumstances of the local population, fostering sustainable livelihoods and community development in the Dantewada district.

Research Intern at Rise Against Hunger India, Jun 2023 - Jul 2023 · 2 mos, Conducted secondary research on farm and non-farm produce and livelihood sectors in Dantewada. Analyzed trends, supply chains, and market gaps to support proposals for sustainable interventions.

Education

Bachelor of Business Administration - BBA [Hons], Business Administration and Management, General, Rv university

Class XII, Business/Commerce, General, National Hill View Public School

Public links

aditya-joshi-portfolio-hazel.vercel.app: https://aditya-joshi-portfolio-hazel.vercel.app/