Headline

Brand Strategist | Campaign Execution & Brand Growth | D2C • Consumer Tech • Lifestyle | Open to Brand-Side Roles

About

I build brands that move people, and move product. For the past 3.5 years at Schbang, I've worked across some of India's most interesting consumer categories: gaming (BGMI/Krafton), consumer tech (POCO, Imagine by Ample), lifestyle (Tekne, TVS X), and D2C. What I've learned is that the best brand work isn't about being clever, it is about being clear on who you're talking to, what you want them to feel, and how that connects to a business outcome. Some things I've owned: • A campaign that drove Rs. 10 Cr in revenue for a lifestyle brand in 2 months • 60 to 70 monthly assets for one of India's largest gaming titles, sustaining brand voice at scale • A complete brand and process reset for Imagine by Ample, taking CSAT from 0.8 to 3.5 in 3 months • GTM strategy and brand build for Tekne, a new lifestyle accessories brand, from positioning to launch I think in consumer insights, work in cross-functional teams, and care about the work actually landing, not just going live. Currently at Schbang as a Senior Brand Solutions Strategist. Passively exploring brand-side roles where I can own the full brand arc, from strategy through execution, and from insight to impact. Open to conversations in D2C, consumer tech, lifestyle, and retail brand marketing.

Location

Greater Bengaluru Area

AI stack

claude

gemini

ChatGPT

Work experience

Brand Strategist at Ideamint India, Aug 2026 - Present · 2 mos, Pune City, Maharashtra, India

Senior Brand Solutions Strategist at Schbang, Apr 2025 - Jul 2026 · 1 yr 4 mos, Bengaluru, Karnataka, India, BGMI (Krafton): Led major update and event campaigns, driving community engagement, feature adoption, and player retention. Devised platform-specific strategies, optimizing content for reach, engagement, and growth. Orchestrated cross-functional communications to streamline client servicing and end-to-end campaign execution. Managed production and delivery of 60–70 monthly creatives, maintaining consistency and brand alignment across all touchpoints. Executed monetisation-driven content strategies to boost in-game purchases and support revenue objectives.

Brand Solutions Strategist at Schbang, Jan 2024 - Apr 2025 · 1 yr 4 mos, Bengaluru, Karnataka, India, 1. TVS X: Led customer engagement campaigns, including test ride experiences and vox pops, while managing BAU tasks to ensure consistent campaign execution. 2. Pot & Bloom: Delivered a successful TVC featuring Dia Mirza, driving ~₹7 crores in sales during a two-month campaign. Managed influencer campaigns with 2+ million reach and handled BAU for ongoing brand growth. 3. POCO: Executed high-impact campaigns like the POCO Diwali Campaign and POCO C75 Product Launch, achieving seamless delivery and measurable results. 4. cult.fit: Ideated content for the Cult app’s "Fit Edit" section and created monthly trainer and user stories through interviews, fostering a strong brand community. Key Skills: Meta Analysis, Project Management, Client Servicing, Competitor Benchmarking, and Strategic Presentations.

Social Media Executive and Content Writer at Shail Digital, Apr 2023 - Dec 2023 · 9 mos, Bengaluru North, Karnataka, India

Content and Social Media Specialist at HighApe, Dec 2022 - Jan 2023 · 2 mos, Bengaluru, Karnataka, India

Digital Marketing Intern at brand-comm, May 2022 - Jun 2022 · 2 mos, Bengaluru, Karnataka, India, Content Creation, Community Management and Social Media Strategy

Education

Bachelor of Business Administration - BBA, Entrepreneurship/Entrepreneurial Studies, College of Business Administration, Lingraj College

kendriya vidyalaya