---
title: "Aditya Gayen - Data Analyst in Bengaluru | Tal"
description: "Meet Aditya Gayen, Data Analyst @ SVF Entertainment | Media, Streaming & Broadcast Analytics | Power BI, SQL, Python | Driving Content Yield & GenAI Workflows based in Bengaluru. AI stack includes claude code, claude, and gemini."
image: "https://tal.club/meet/aditya-gayen/share-image"
---

# Aditya Gayen on Tal

## Headline

Data Analyst @ SVF Entertainment \| Media, Streaming & Broadcast Analytics \| Power BI, SQL, Python \| Driving Content Yield & GenAI Workflows

## About

I am a Data Analyst with 2\.3 years of experience transforming complex broadcast and media data into scalable commercial strategies\. At SVF Entertainment & hoichoi, I sit at the intersection of analytics, content acquisition, and monetization, driving data\-informed decisions across digital streaming \(OTT/DSP\) and linear television\. My work spans the end\-to\-end data lifecycle\. I architect scalable BI reporting pipelines and star\-schema models using advanced SQL, Power BI, and Python to accelerate executive decision\-making\. Within media and streaming intelligence, I optimize platform velocity, content retention, and YouTube CMS rights across major DSPs, while also driving linear TV programming and ad yield optimization using BARC/Yumi Analytics\. To further streamline agile workflows, I actively focus on applied AI, rapidly prototyping interactive assistants and integrating LLMs using Streamlit and Hugging Face\. adityadgayen@gmail\.com \| Always open to discussing BI architecture, media intelligence, and applied data analytics\.

## Location

Bengaluru

## AI stack

claude code

claude

gemini

geminicli

langgraph

langsmith

## Work experience

Data Analyst at SVF Entertainment, Nov 2024 \- Present · 1 yr 11 mos, Greater Kolkata Area, Streaming Ecosystem & Catalog Governance: Lead multi\-platform performance analytics across DSPs \(Spotify, Amazon Music, JioSaavn\) and YouTube CMS; enforced 100% metadata compliance and tracked multi\-million stream velocity to maximize content discoverability and royalty yield\. Broadcast Programming & Market Intelligence: Evaluate linear TV viewership using BARC data via Yumi Analytics; deliver competitive weekly/monthly GRP/TRP benchmarking and slot\-level analysis to guide executive programming and content acquisition strategies\. Commercial Inventory Optimization: Analyze Fixed Program Charts \(FPC\) and movie telecasts alongside FCT/AdEx datasets, identifying high\-yield commercial windows to optimize ad clearance rates and revenue potential\. Enterprise BI Architecture: Architected interactive Power BI dashboards utilizing advanced DAX, Power Query, and star\-schema modeling, automating legacy reporting workflows and reducing executive turnaround time\. Advanced Data Ingestion & SQL Engineering: Design optimized relational queries using CTEs, Window Functions, and subqueries across PostgreSQL and MySQL to consolidate disparate media datasets into scalable analytical models\. AI Solutions & Delivery: Prototype custom AI analytics assistants using Streamlit, Hugging Face models, and Gemini/Claude Code to automate DSP/BARC trend analysis; manage cross\-functional deliverables using Agile/Scrum frameworks in Jira\.

Data Analyst Intern at SVF Entertainment, Jul 2024 \- Nov 2024 · 5 mos, Kolkata

Internship Trainee at Oil and Natural Gas Corporation Limited \(ONGC\), Jun 2019 \- Jul 2019 · 2 mos, Navi Mumbai, Maharashtra, India, During my internship at ONGC, I gained hands\-on experience in the operation and maintenance of lean gas compressors, a critical component in gas processing facilities\. Key responsibilities included: Performance Monitoring: Conducted performance evaluations of lean gas compressors, analyzing key parameters like pressure, temperature, and flow rates to ensure optimal operation\. Technical Documentation: Contributed to technical reports detailing compressor performance, maintenance schedules, and optimization strategies, ensuring compliance with industry standards\.

## Education

Master's degree, Nanotechnology, Jadavpur University, Kolkata

Bachelor of Technology \- BTech, Mechanical Engineering, Amity University Kolkata

[View the original profile](https://tal.club/meet/aditya-gayen)

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