Headline

Performance Marketing | Digital Marketing | Google Ads | Meta Ads | Performance Max | YouTube Ads | DemandGen | LinkedIn Ads | E-commerce | Lead Generation | Paid Advertising | SEM | SMM

About

Senior Performance Marketing Professional | 8 Years of Experience | Expertise in Performance Marketing & Data-Driven Campaigns I specialize in executing high-impact digital marketing strategies, optimizing paid media across multiple platforms in industries like Travel Marketplace, E-commerce, and Lead Generation. With experience managing campaigns across global markets including Europe and India, I bring a comprehensive understanding of international audiences and cross-functional team collaboration. 🔹 Key Strengths: Strong analytical skills, leadership experience, multilingual proficiency, and effective time management. Adept at driving business growth by ensuring alignment with client goals and exceeding KPIs across multiple regions and languages. 🔹 Passion for Innovation: The digital landscape is ever-evolving, and I am committed to staying ahead of the curve. Constantly learning new tools, optimizing campaign performance, and exploring innovative marketing techniques to deliver exceptional ROI and performance. ✔ Technical Expertise: Skilled in managing and optimizing paid campaigns across Google Ads (Search, Performance Max, Display, YouTube), Bing Ads, Meta Ads (Facebook, Instagram), Snapchat, and TikTok Ads. Expertise includes strategizing, executing, and analyzing campaigns to boost conversions, increase revenue, and ensure ROI. Familiar with A/B testing, remarketing, cross-channel strategy, and audience targeting. 🚀 Proven Record: From managing $410K monthly spends and leading cross-functional teams to launching multilingual and in-language campaigns, my experience includes driving 56% YoY growth in various global markets and delivering results for top-tier clients. Led business reviews with clients (monthly, quarterly, and yearly), showcasing growth and creating strategic roadmaps for future goals for leading brands like JBL, Harman Kardon, Freecharge, and AMFI. 📩 Let’s Connect: Interested in collaborating to drive business growth, boost digital presence, and exceed marketing goals. Let's deliver impactful and results-driven campaigns together!

Location

Bengaluru

AI stack

claude

gemini

meta

openai

Work experience

Lead - Performance Marketing at Headout, Apr 2025 - Present · 1 yr 6 mos, Bangalore Urban, Karnataka, India, • Led the language expansion initiative for Europe & helped in growing the language contribution of categories. • Successfully grasped the business model of Headout's global marketplace and collaborated on performance marketing strategies to drive revenue growth. • Managed and optimised paid campaigns for Spain & Portugal (Iberia), Mexico, and South America, ensuring profitability with a monthly spend of $500K+. Achieved 56% growth YoY for Iberia market. • Expanded revenue growth through channel expansion initiatives, including Performance Max, while driving ROI on various platforms (Google, Bing, Meta) • Collaborated with business development teams in Iberia and LATAM to strategise campaigns, resulting in successful ROI for ad spends. • Managed multilingual campaigns across European languages, optimising performance in Spanish, Portuguese, French, German, Italian, and more. • Directed remarketing efforts through Google Display Network and social platforms (Facebook, Instagram), driving customer re-engagement and increased conversions.

Senior Associate - Performance Marketing at Headout, Sep 2022 - Mar 2025 · 2 yrs 7 mos, Bengaluru, Karnataka, India

Manager - Business Strategy at Merkle Sokrati, Oct 2021 - Sep 2022 · 1 yr, Pune Division, Maharashtra, India, • Grew SMB and LCS accounts in the capacity of a Strategy Manager for clients across 5+ verticals • Worked on platforms such as Google Ads, Facebook Ads Manager • Managed a team 12 members with 5+ Accounts • Measured and provided strategic business level insights using Google Analytics, LeadSquared & Branch, Apps Flyer • Drove organizational level initiatives to automate processes and fill L&D based gaps • Successfully cross sold services like Programmatic Media, Bing Ads, LinkedIn Ads and Pinterest Ads to existing accounts • Assisted the Business Development team in prospective client pitches and onboardings

Senior Business Analyst - Digital Marketing at Merkle Sokrati, Oct 2020 - Sep 2021 · 1 yr, Pune Division, Maharashtra, India, • Client Engagement, strategic consulting, envisioning & formulating strategies, media planning with data-driven decisions & day-to-day operation of accounts. • Managing portfolio of clients in the LeadGen & E-Commerce sector with INR 2CR spends per month. • Preparation of analysis of data and performance reports for monthly, quarterly & annual business reviews with the client. • Assisting Business Development Team with creating sales pitch presentations, building campaign and quarter on quarter strategies, plans, account audits & coming up with estimates for prospective clients’ opportunity for growth of existing clients. • Conducting training session for new recruits while mentoring new team members. • Assisting HR Team with interviews for potential recruits. • Drove innovations, betas and best practices via common platform and implemented those across clients.

Business Analyst - Digital Marketing at Merkle Sokrati, Nov 2019 - Sep 2020 · 11 mos, Pune/Pimpri-Chinchwad Area, • Formulated, implemented and optimized accounts including bulk launches on Google & Facebook. • Preparation & analysis of data and performance reports for weekly reviews with the client. • Acted as a business enabler / worked with the cross functional teams (Social Marketing, Technical Support, Business Development, etc) within Sokrati to cater to client’s business level deliverables. • Worked in the LeadGen & E-Commerce Sector managing accounts and drove them to recover business during the pandemic.

The Art of Living Teacher - Children & Teens at The Art of Living, May 2019 - Sep 2025 · 6 y 4 mo, Pune/Pimpri-Chinchwad Area

Digital Marketing Expert at G2C Partners, Sep 2018 - Nov 2019 · 1 yr 3 mos, Indore, Madhya Pradesh, India, Paid Advertising on Google and Facebook

Digital Marketing Intern at Narmadatech, Jun 2018 - Jul 2018 · 2 mos, Indore, Worked on Off-page/On-page SEO and also on Social media marketing.

Education

Certification in Digital Marketing, Digital Kingdom

Bachelor of Commerce, Marketing, P.M.B. Gujarati Commerce College, Indore