---
title: "Aditya S. - Design-Marketing Chief in Gurugram | Tal"
description: "Meet Aditya S., Designing and building Armory. Growth-Led Product & Brand Designer. based in Gurugram."
image: "https://tal.club/meet/aditya-170/share-image"
---

# Aditya S\. on Tal

## Headline

Designing and building Armory\. Growth\-Led Product & Brand Designer\.

## About

I’ve spent 15 years designing brands, apps, and content systems \- often with no budget, limited time, and unclear direction\. I’ve helped early\-stage teams turn zero budgets into working brands, usable products, and content systems that bring users without ads\. I am an IC Product/Brand designer, copywriter, and an organic growth marketer\. Having expertise in all 4 helps me define, design and write entire pipelines of how people discover, understand, and adopt a product\. My focus is simple: help users understand products faster, and help teams grow without burning money\. If you’re an early\-stage founder with more ambition than resources, I can help you turn what you have into something people actually get\.

## Location

Gurugram

## Work experience

Design\-Marketing Chief at Armory, May 2024 \- Present · 2 yrs 4 mos, Gurugram, Haryana, India, \- Most of my career was a preparation for this job\. \- Building the best Counter\-Drone systems in service of Bharat\.

Head of Product Design at VIDA Digital Identity, Oct 2022 \- May 2024 · 1 yr 8 mos, Indonesia, Learnings: \- Everyone likes to say 'User problems' more than they like solving 'User problems' \- Say 'NO'

Senior Product Designer II at Prodigy Education, Jun 2020 \- Sep 2022 · 2 yrs 4 mos, Learnings: \- Parents say, 'We don't pressure our children to study' but they do that, regularly\. \- Children will destroy years of your design knowledge in a 15 min user interview\. \- Made apps, games, web apps\.

Product Designer at slice, Oct 2018 \- Feb 2019 · 5 mos, Bengaluru, Karnataka, India

Design Lead at slice, Sep 2018 \- Jun 2020 · 1 yr 10 mos, Bengaluru, Karnataka, India, Learnings: \- Designed apps\. Designed visuals\. Wrote stories\. \- Led a bunch of designers who are way better designers than me\.

Content Marketing Manager at upGrad\.com, Oct 2017 \- Sep 2018 · 1 yr, Mumbai Metropolitan Region, Learnings: \- I used to think I am stupid because every skill I ever learnt was from YouTube but that had zero truth \- Organic marketing > Paid Marketing \- Product design has less to do with design and more to do with balancing 5 things in equal proportions

## Education

Bachelor's degree, L S Raheja College of Arts and Commerce

Master's degree, Yapper, Lovely Progressional University

[View the original profile](https://tal.club/meet/aditya-170)

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