Designing and building Armory. Growth-Led Product & Brand Designer.

Gurugram, Haryana, India

Indonesia


Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Mumbai Metropolitan Region

Bachelor's degree
L S Raheja College of Arts and Commerce
Master's degree, Yapper
Lovely Progressional University
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I’ve spent 15 years designing brands, apps, and content systems - often with no budget, limited time, and unclear direction. I’ve helped early-stage teams turn zero budgets into working brands, usable products, and content systems that bring users without ads. I am an IC Product/Brand designer, copywriter, and an organic growth marketer. Having expertise in all 4 helps me define, design and write entire pipelines of how people discover, understand, and adopt a product. My focus is simple: help users understand products faster, and help teams grow without burning money. If you’re an early-stage founder with more ambition than resources, I can help you turn what you have into something people actually get.
Gurugram
Design-Marketing Chief at Armory, May 2024 - Present · 2 yrs 4 mos, Gurugram, Haryana, India, - Most of my career was a preparation for this job. - Building the best Counter-Drone systems in service of Bharat.
Head of Product Design at VIDA Digital Identity, Oct 2022 - May 2024 · 1 yr 8 mos, Indonesia, Learnings: - Everyone likes to say 'User problems' more than they like solving 'User problems' - Say 'NO'
Senior Product Designer II at Prodigy Education, Jun 2020 - Sep 2022 · 2 yrs 4 mos, Learnings: - Parents say, 'We don't pressure our children to study' but they do that, regularly. - Children will destroy years of your design knowledge in a 15 min user interview. - Made apps, games, web apps.
Product Designer at slice, Oct 2018 - Feb 2019 · 5 mos, Bengaluru, Karnataka, India
Design Lead at slice, Sep 2018 - Jun 2020 · 1 yr 10 mos, Bengaluru, Karnataka, India, Learnings: - Designed apps. Designed visuals. Wrote stories. - Led a bunch of designers who are way better designers than me.
Content Marketing Manager at upGrad.com, Oct 2017 - Sep 2018 · 1 yr, Mumbai Metropolitan Region, Learnings: - I used to think I am stupid because every skill I ever learnt was from YouTube but that had zero truth - Organic marketing > Paid Marketing - Product design has less to do with design and more to do with balancing 5 things in equal proportions
Bachelor's degree, L S Raheja College of Arts and Commerce
Master's degree, Yapper, Lovely Progressional University