---
title: "Aditya Rahandani - Senior Product Marketing Manager(Growth) in Greater Bengaluru Area | Tal"
description: "Meet Aditya Rahandani, Product & Growth | ex- CRED based in Greater Bengaluru Area. AI stack includes claude, gemini, and lovable."
image: "https://tal.club/meet/aditya-103/share-image"
---

# Aditya Rahandani on Tal

## Headline

Product & Growth \| ex\- CRED

## About

Results\-driven Product Marketing Manager with over 6 years of experience scaling consumer fintech products\. Expert in go\-to\-market strategy, lifecycle marketing, and data\-backed product growth\. At CRED, I played a pivotal role in scaling lending products to 3M\+ monthly active users and facilitating over Rs\. 60,000 crore in disbursements\. I specialize in bridging the gap between customer insights and engineering to deliver high\-impact product experiences\.

## Location

Greater Bengaluru Area

## AI stack

claude

gemini

lovable

mcp

notion

openai

## Work experience

Senior Product Marketing Manager\(Growth\) at CRED, Apr 2025 \- Apr 2026 · 1 y, Bengaluru, Karnataka, India

Product Marketing Manager\(Growth\) at CRED, May 2022 \- Apr 2026 · 4 yrs, Bengaluru, Karnataka, India, Joined as the first marketing hire for the lending team worked on different projects to scale the lending product of CRED, CRED cash Projects included Reach Building: GTM planning for CRED Cash introduction to new users\. Re\-engagement Strategy: Executed customer journey plans for re\-engaging old users\. Loss Mitigation Experiments: Conducted experiments to retarget drop\-off users\. Acquired Base Optimization: Implemented experiments to maximize credit limit utilization\. Data\-Driven Growth: Collaborated on real\-time triggers with Data Science teams\. Engaged with various teams across CRED to facilitate cross\-selling of CRED Cash\.

Senior Analyst\- Business Development\(KAM\) at Shopee, Dec 2021 \- May 2022 · 6 mos

Territory Sales Manager at Hero MotoCorp, Jun 2020 \- Dec 2021 · 1 yr 7 mos, Pune Division, Maharashtra, India, \-Managed monthly P&L of more than 10 crores through 7 Dealerships and 28 Sub Dealerships across 7 cities of Maharastra\. \-Managed team of 7 DSM, 5 DNM and 30\+ DSE\. \-Planned and launched XPL \- A gamification activity to motivate Dealer Owners to achieve Premium sales targets and achieving 200% \- Target, Project got nationally replicated\. \-Trained 30\+ Sales Executives to use digital platforms like Whatsapp Business & GMB to engage and nurture Enquiries, helped them to improve\- Enquiry to retail ratio by 40%\.

Retail Operations Intern at Arvind Limited, Jun 2019 \- Jul 2019 · 2 mos, Greater Ahmedabad Area

Marketing Intern at Digit Insurance, Apr 2019 \- Jun 2019 · 3 mos, Bangalore

## Education

PGDM\-C, MICA \| The School of Ideas

Bachelor of Commerce, Accountancy and management, S\. M\. Patel Institute of Commerce

[View the original profile](https://tal.club/meet/aditya-103)

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