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Aditya Rahandani

Product & Growth | ex- CRED

Greater Bengaluru Area

6+ years of work experience

CRED
Apr 20251 yApr 2026

Bengaluru, Karnataka, India

CRED
May 20224 yrsApr 2026

Bengaluru, Karnataka, India

Joined as the first marketing hire for the lending team worked on different projects to scale the lending product of CRED, CRED cash Projects included Reach Building: GTM planning for CRED Cash introduction to new users. Re-engagement Strategy: Executed customer journey plans for re-engaging old users. Loss Mitigation Experiments: Conducted experiments to retarget drop-off users. Acquired Base Optimization: Implemented experiments to maximize credit limit utilization. Data-Driven Growth: Collaborated on real-time triggers with Data Science teams. Engaged with various teams across CRED to facilitate cross-selling of CRED Cash.
Shopee
Dec 20216 mosMay 2022

Hero MotoCorp
Jun 20201 yr 7 mosDec 2021

Pune Division, Maharashtra, India

-Managed monthly P&L of more than 10 crores through 7 Dealerships and 28 Sub Dealerships across 7 cities of Maharastra. -Managed team of 7 DSM, 5 DNM and 30+ DSE. -Planned and launched XPL - A gamification activity to motivate Dealer Owners to achieve Premium sales targets and achieving 200% - Target, Project got nationally replicated. -Trained 30+ Sales Executives to use digital platforms like Whatsapp Business & GMB to engage and nurture Enquiries, helped them to improve- Enquiry to retail ratio by 40%.
Arvind Limited
Jun 20192 mosJul 2019

Greater Ahmedabad Area

Digit Insurance
Apr 20193 mosJun 2019

Bangalore

Aditya’s AI Stack

claude
claude
gemini
gemini
lovable
lovable
mcp
mcp
notion
notion
openai
openai

Education

MICA | The School of Ideas

PGDM-C

MICA | The School of Ideas

20182 yrs2020

Bachelor of Commerce, Accountancy and management

S. M. Patel Institute of Commerce

20143 yrs2017

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Headline

Product & Growth | ex- CRED

About

Results-driven Product Marketing Manager with over 6 years of experience scaling consumer fintech products. Expert in go-to-market strategy, lifecycle marketing, and data-backed product growth. At CRED, I played a pivotal role in scaling lending products to 3M+ monthly active users and facilitating over Rs. 60,000 crore in disbursements. I specialize in bridging the gap between customer insights and engineering to deliver high-impact product experiences.

Location

Greater Bengaluru Area

AI stack

claude

gemini

lovable

mcp

notion

openai

Work experience

Senior Product Marketing Manager(Growth) at CRED, Apr 2025 - Apr 2026 · 1 y, Bengaluru, Karnataka, India

Product Marketing Manager(Growth) at CRED, May 2022 - Apr 2026 · 4 yrs, Bengaluru, Karnataka, India, Joined as the first marketing hire for the lending team worked on different projects to scale the lending product of CRED, CRED cash Projects included Reach Building: GTM planning for CRED Cash introduction to new users. Re-engagement Strategy: Executed customer journey plans for re-engaging old users. Loss Mitigation Experiments: Conducted experiments to retarget drop-off users. Acquired Base Optimization: Implemented experiments to maximize credit limit utilization. Data-Driven Growth: Collaborated on real-time triggers with Data Science teams. Engaged with various teams across CRED to facilitate cross-selling of CRED Cash.

Senior Analyst- Business Development(KAM) at Shopee, Dec 2021 - May 2022 · 6 mos

Territory Sales Manager at Hero MotoCorp, Jun 2020 - Dec 2021 · 1 yr 7 mos, Pune Division, Maharashtra, India, -Managed monthly P&L of more than 10 crores through 7 Dealerships and 28 Sub Dealerships across 7 cities of Maharastra. -Managed team of 7 DSM, 5 DNM and 30+ DSE. -Planned and launched XPL - A gamification activity to motivate Dealer Owners to achieve Premium sales targets and achieving 200% - Target, Project got nationally replicated. -Trained 30+ Sales Executives to use digital platforms like Whatsapp Business & GMB to engage and nurture Enquiries, helped them to improve- Enquiry to retail ratio by 40%.

Retail Operations Intern at Arvind Limited, Jun 2019 - Jul 2019 · 2 mos, Greater Ahmedabad Area

Marketing Intern at Digit Insurance, Apr 2019 - Jun 2019 · 3 mos, Bangalore

Education

PGDM-C, MICA | The School of Ideas

Bachelor of Commerce, Accountancy and management, S. M. Patel Institute of Commerce

Aditya Rahandani - Senior Product Marketing Manager(Growth) in Greater Bengaluru Area | Tal