Headline

MBA Marketing Candidate | Brand Strategy | Consumer Insights | Product & Business Strategy

About

MBA (Marketing) student interested in brand strategy, consumer insights, product thinking, and business problem-solving. I enjoy analyzing complex problems and translating insights into structured strategies that create meaningful value for businesses and customers. Recently, I designed a self-initiated product concept focused on reducing water consumption in Indian households, where I explored customer pain points, MVP development, and the business case behind sustainable product innovation. I have also explored strategy and product thinking through simulations from Boston Consulting Group and Electronic Arts, strengthening my approach to analytical thinking and structured decision-making. Currently interested in opportunities across marketing strategy, product strategy, brand management, and business strategy where analytical thinking and creativity intersect.

Location

Chandigarh

AI stack

notion

openai

perplexity

replit

Work experience

Intern at AARYAA and Associates, Feb 2024 - Apr 2024 · 3 mos, Chandigarh, India, • Assisted in basic income tax return preparation and filing. • Gained exposure to practical accounting and taxation procedures. • Learned about compliance requirements and documentation in taxation.

Intern at Pregrad, Feb 2023 - May 2023 · 4 mos, Chandigarh, India, • Gained exposure to digital marketing concepts including performance marketing and online campaigns. • Assisted the team with basic marketing tasks and content-related work. • Learned about market research, persuasion, and communication skills in a professional setting.

Education

Master of Business Administration - MBA, Marketing, Chitkara University

Business/Commerce, General, Mehr Chand Mahajan DAV College for Women Chandigarh