Aditi Shinde
Brand, Social and Content
Mumbai Metropolitan Region
5+ years of work experience
Jan 20269 mosPresent
Sep 20241 yr 3 mosNov 2025
Apr 20245 mosAug 2024
May 202311 mosMar 2024
Hybrid
May 20221 yr 1 moMay 2023
Mar 20197 mosSep 2019
Mumbai, Maharashtra, India
Key Clients: Levi's, Nike and Breitling
Planning and Strategy:
Devising communications campaign and PR strategy according to the clients' requests, their vision for the India market and their upcoming season: campaigns around every product in a collection as well as events organised by the clients
Media Relations:
Providing media presence to clients by setting up relationship building meetings and interactions in major metro cities
Help the client to gain social media presence by collaborating with relevant influencers and bloggers for campaigns and events such as I Shape my world and 501 Day for Levi's and Make the World Listen for Nike
Building an exhaustive database of bloggers and strong media relations from consumer and lifestyle sector
Client Servicing:
Providing comprehensive reports within the given deadlines
Scouting interview and story opportunities and making sure the brand is present in every industry story planned
Understanding and diagnosing client's expectation and requirement
Sensitizing the client about the current trends in the industry
Content Strategy and Writing:
Drafting and providing detailed documents such as press releases, articles, media notes, executive briefing documents, quotes and necessary documents as per requirements from clients
Apr 20181 yrMar 2019
Mumbai Metropolitan Region
Key Clients: Fujitsu Consulting India, Targus India, Kwench Global Technologies and Studio 19 London
Jan 20184 mosApr 2018
Mumbai, Maharashtra, India
Aditi’s AI Stack
Education
Bachelors of Mass Media, Mass Media
H.R. College of Commerce and Economics
20152 yrs2017
Science
D.A.V Public School, Nerul.
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