---
title: "Aditi Mahamrik - Senior Marketing Manager in Bengaluru | Tal"
description: "Meet Aditi Mahamrik, Senior Marketing Manager | ABM & GCC Executive Programs | Integrated Marketing | B2B SaaS based in Bengaluru. AI stack includes claude, gemini, and metaai."
image: "https://tal.club/meet/aditi-mahamrik/share-image"
---

# Aditi Mahamrik on Tal

## Headline

Senior Marketing Manager \| ABM & GCC Executive Programs \| Integrated Marketing \| B2B SaaS

## About

I run account\-based marketing for B2B SaaS companies that sell to enterprise buyers\. Most of my best work happens close to the sales conversation\. At DataWeave, I built a quarterly GCC executive roundtable series in Bangalore\. Each session brings 18 to 20 senior leaders from global retailers and CPG brands into a closed room to talk about the digital shelf, AI visibility, and agentic commerce, with no vendor pitch\. The series has generated pipelines and opportunities among Fortune 500 retailers\. Before DataWeave, I spent three years at Whatfix\. I joined to build an email marketing channel that didn't exist yet and had it running on Pardot and Salesforce within a quarter and a half\. From there, I moved into integrated marketing, where I owned email, social and event promotion for a one\-to\-few ABM program across North America, EMEA and Australia\. That program helped build a multi\-million\-dollar pipeline across enterprise accounts\. I spent seven years at SmartERP, an IT consulting firm\. I started as a Marketing Executive, became Marketing Manager, and learned every channel by doing it, from email and webinars to SEO, trade shows, RFP bids, and a market launch in the Middle East\. AI is part of how I work every day\. I've built intelligence briefs, ABM content systems, and dashboards with Claude\. What I work on: ABM · GCC and executive events · Integrated campaigns · Email marketing and automation · Content strategy · Conference marketing

## Location

Bengaluru

## AI stack

claude

gemini

metaai

replit

Fathom

Figma Make

## Work experience

Senior Marketing Manager at DataWeave, Sep 2024 \- Present · 2 yrs 2 mos, Bangalore Urban, I lead ABM, executive events, and content for DataWeave's retail and CPG audience\. • Built and run a quarterly, closed\-door GCC executive roundtable series in Bangalore for senior leaders from US retailers and CPG brands • Turned roundtable conversations into enterprise pipeline, with two Fortune 500 retailers signing on as customers • Built a persona\-based ABM broadcast program for Retail and CPG buyers, with a 44\-email repository and content mapping • Content across blogs, whitepapers, Black Friday analysis reports, and interactive dashboards on brand visibility in AI engines • Core team for NRF, Shoptalk, Groceryshop and NACS

Senior Marketing Specialist at Whatfix, Nov 2021 \- Aug 2024 · 2 yrs 10 mos, Bangalore Urban, I joined to build Whatfix's email marketing channel, then moved into the integrated marketing team in 2022 to run multi\-channel ABM\. • Built the email marketing engine from scratch in 6 to 8 months: database cleanup with the data team, then automated cold outreach, nurture, and pipeline acceleration tracks on Pardot and Salesforce\. Received a Spot Award for the build • Owned email nurture, organic social and event promotion for a one\-to\-few ABM program across \~35 named accounts in North America, EMEA and Australia, which influenced $10M\+ in pipeline • Email nurture touched $4M\+ in pipeline between 2022 and 2024 • Shaped content and offer strategy for paid social and search around Gartner, Forrester, and IDC analyst reports • Doubled Dreamforce registrations from 250\+ in 2022 to 500\+ in 2023 • Promoted 2 to 3 webinars a month across NA, EMEA and ANZ, plus the Whatfix Inspire Series • Team of 5 across execution, event coordination, design, and paid ads

Manager \- Digital Marketing Strategy at Smart ERP Solutions Inc\., Apr 2014 \- Oct 2021 · 7 yrs 7 mos, Bengaluru, • Ran marketing across the USA, Canada, India, and the Middle East, with email as the main pipeline engine alongside webinars, SEO/SEM, social, and events • Led marketing for the Middle East expansion • Prepared 38 RFP bids in FY 2019\-20 and won 7, leading an 8\-person cross\-functional pre\-sales group and 2 direct reports • Received the Annual Contributor Award for growing the marketing engine • Produced whitepapers, case studies, landing pages, sales decks, and trade show material • Ran email campaigns on Pardot, Salesforce, and Mailchimp

## Education

PGDM, Marketing & Human Resource, Alliance Business University

Bachelors, Communicative English with Media Studies, Patna Women's College, Patna University 2007

[View the original profile](https://tal.club/meet/aditi-mahamrik)

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