Headline

Senior Marketing Manager | ABM & GCC Executive Programs | Integrated Marketing | B2B SaaS

About

I run account-based marketing for B2B SaaS companies that sell to enterprise buyers. Most of my best work happens close to the sales conversation. At DataWeave, I built a quarterly GCC executive roundtable series in Bangalore. Each session brings 18 to 20 senior leaders from global retailers and CPG brands into a closed room to talk about the digital shelf, AI visibility, and agentic commerce, with no vendor pitch. The series has generated pipelines and opportunities among Fortune 500 retailers. Before DataWeave, I spent three years at Whatfix. I joined to build an email marketing channel that didn't exist yet and had it running on Pardot and Salesforce within a quarter and a half. From there, I moved into integrated marketing, where I owned email, social and event promotion for a one-to-few ABM program across North America, EMEA and Australia. That program helped build a multi-million-dollar pipeline across enterprise accounts. I spent seven years at SmartERP, an IT consulting firm. I started as a Marketing Executive, became Marketing Manager, and learned every channel by doing it, from email and webinars to SEO, trade shows, RFP bids, and a market launch in the Middle East. AI is part of how I work every day. I've built intelligence briefs, ABM content systems, and dashboards with Claude. What I work on: ABM · GCC and executive events · Integrated campaigns · Email marketing and automation · Content strategy · Conference marketing

Location

Bengaluru

AI stack

claude

gemini

metaai

replit

Fathom

Figma Make

Work experience

Senior Marketing Manager at DataWeave, Sep 2024 - Present · 2 yrs 2 mos, Bangalore Urban, I lead ABM, executive events, and content for DataWeave's retail and CPG audience. • Built and run a quarterly, closed-door GCC executive roundtable series in Bangalore for senior leaders from US retailers and CPG brands • Turned roundtable conversations into enterprise pipeline, with two Fortune 500 retailers signing on as customers • Built a persona-based ABM broadcast program for Retail and CPG buyers, with a 44-email repository and content mapping • Content across blogs, whitepapers, Black Friday analysis reports, and interactive dashboards on brand visibility in AI engines • Core team for NRF, Shoptalk, Groceryshop and NACS

Senior Marketing Specialist at Whatfix, Nov 2021 - Aug 2024 · 2 yrs 10 mos, Bangalore Urban, I joined to build Whatfix's email marketing channel, then moved into the integrated marketing team in 2022 to run multi-channel ABM. • Built the email marketing engine from scratch in 6 to 8 months: database cleanup with the data team, then automated cold outreach, nurture, and pipeline acceleration tracks on Pardot and Salesforce. Received a Spot Award for the build • Owned email nurture, organic social and event promotion for a one-to-few ABM program across ~35 named accounts in North America, EMEA and Australia, which influenced $10M+ in pipeline • Email nurture touched $4M+ in pipeline between 2022 and 2024 • Shaped content and offer strategy for paid social and search around Gartner, Forrester, and IDC analyst reports • Doubled Dreamforce registrations from 250+ in 2022 to 500+ in 2023 • Promoted 2 to 3 webinars a month across NA, EMEA and ANZ, plus the Whatfix Inspire Series • Team of 5 across execution, event coordination, design, and paid ads

Manager - Digital Marketing Strategy at Smart ERP Solutions Inc., Apr 2014 - Oct 2021 · 7 yrs 7 mos, Bengaluru, • Ran marketing across the USA, Canada, India, and the Middle East, with email as the main pipeline engine alongside webinars, SEO/SEM, social, and events • Led marketing for the Middle East expansion • Prepared 38 RFP bids in FY 2019-20 and won 7, leading an 8-person cross-functional pre-sales group and 2 direct reports • Received the Annual Contributor Award for growing the marketing engine • Produced whitepapers, case studies, landing pages, sales decks, and trade show material • Ran email campaigns on Pardot, Salesforce, and Mailchimp

Education

PGDM, Marketing & Human Resource, Alliance Business University

Bachelors, Communicative English with Media Studies, Patna Women's College, Patna University 2007