--- title: "Aditi Kothari - Senior Analyst in Hyderabad | Tal" description: "Meet Aditi Kothari, Senior Analyst @ PwC based in Hyderabad. AI stack includes claude, Canva Magic Studio, and ChatGPT. Explore public work links including khattdesign.com." image: "https://tal.club/meet/aditi-kothari/share-image" --- # Aditi Kothari on Tal ## Headline Senior Analyst @ PwC ## About Consulting, change, brands and a little bit of everything creative\. That鈥檚 where I thrive\. I work at PwC, specializing in Change Management, with experience across change strategy, corporate communications, primary & secondary research, data analysis, Power BI dashboards and visual communication\. Beyond consulting, I鈥檝e always found myself drawn to brands and the stories behind them\. Over the years, I鈥檝e worked across marketing, brand strategy, social media, creative direction and graphic design, helping businesses across different industries find better ways to communicate and connect\. I鈥檓 currently building Khatt, a small but exciting step towards bringing my love for strategy, branding and creativity together, while also creating a network of talented freelancers and interesting opportunities\. Building Khatt, one meaningful story at a time馃拰 I鈥檓 also always happy to take up select pro bono branding and marketing projects for foundations and causes doing meaningful work\. If you鈥檙e building something that could use a little creative support, please feel free to reach out\. Always happy to help\! :\) ## Location Hyderabad ## AI stack claude Canva Magic Studio ChatGPT Microsoft Copilot OpenAI Playground tl;dv ## Work experience Senior Analyst at PwC India, Apr 2026 \- Present 路 6 mos, India, \- Nearly a year of Change Management experience, supporting enterprise transformation programs through Change Impact & Readiness Assessments, stakeholder engagement and mitigation strategies to strengthen change adoption\. \- Led change communications and creative branding for transformation initiatives, developing project identities, mascots, logos, posters and visual communication collaterals to make change narratives more engaging and accessible\. \- Delivered research, analytics and Power BI solutions across renewable energy, solar, pharmaceutical and healthcare engagements, including market research, hospital mapping, competitive intelligence and analysis of datasets spanning 35,000\+ SKUs\. \- Supported government and public\-sector consulting engagements, contributing to city and state branding, urban transformation research, RFP development and stakeholder research involving 90\+ interactions\. \- Translated complex research and data into executive presentations, dashboards, strategic narratives and client\-ready recommendations, combining analytical problem\-solving with strong visual communications\. Analyst at PwC India, Oct 2025 \- Present 路 1 yr, India Founder at Khatt\.India, Nov 2024 \- Present 路 1 yr 11 mos, India, \- Currently building Khatt, an independent branding and marketing practice working on interesting brand challenges for emerging businesses and established brands across wellness, travel & tourism, hospitality, food, weddings and lifestyle \- Taking projects from brand strategy and positioning to identity, social media, content and creative communication, while simultaneously building a growing network of freelancers and independent creatives to connect talent with the right opportunities\. \- We also take on select pro bono projects for foundations and purpose\-led initiatives, using our creative capabilities to support causes and communities we believe in \(Do reach out to see if we can help you out\!\) Building Khatt one brand, collaboration and meaningful project at a time:\) Research Apprentice at PwC India, Oct 2024 \- Present 路 2 yrs, Hyderabad Marketing Manager at Muro, Bangalore, Sep 2024 \- Oct 2024 路 2 mos, Bengaluru, Led end\-to\-end brand and marketing initiatives for a premium Pan\-Asian restaurant and cocktail bar, across social media, content strategy, campaign ideation and digital communications\. Drove corporate collaborations, brand partnerships and influencer outreach, while managing email marketing and customer communication for promotions, events and curated experiences\. Worked across creative direction, content, partnerships and on\-ground marketing, translating the brand鈥檚 premium positioning into a cohesive customer experience across touchpoints\. Marketing Specialist at PGC, Jul 2024 \- Sep 2024 路 3 mos, Bengaluru, Karnataka, India, Developed and optimized on\-page SEO strategies\. Effectively leveraged LinkedIn Sales Navigator for targeted marketing efforts\. Managed comprehensive email marketing campaigns\. Designed professional brochures to enhance service offerings\. Social Media Marketing Consultant at Lil'Goodness, Feb 2024 \- Jul 2025 路 1 yr 6 mos, Bengaluru, Drove social media and digital marketing for a better\-for\-you snacking brand, growing its Instagram community from 24K to 28K followers\. Managed content strategy, campaign planning, creative direction and brand communication, creating product\-led, educational and culturally relevant content to drive awareness and engagement\. Worked across influencer initiatives, content calendars and digital campaigns, translating product benefits into compelling consumer\-first storytelling\. ## Education Bachelor of Business Administration \- BBA Hons, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES, Christ University, Bangalore High School Diploma, CHIREC International School ## Public links - khattdesign\.com: https://khattdesign\.com/ [View the original profile](https://tal.club/meet/aditi-kothari) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Person", "@id": "https://tal.club/meet/aditi-kothari#person", "name": "Aditi Kothari", "url": "https://tal.club/meet/aditi-kothari", "image": "https://tal.club/meet/aditi-kothari/profile-photo.jpg", "description": "Meet Aditi Kothari, Senior Analyst @ PwC based in Hyderabad. AI stack includes claude, Canva Magic Studio, and ChatGPT. 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