---
title: "Aditi Bagul - Senior Product Designer in Pune District | Tal"
description: "Meet Aditi Bagul, Senior Product Designer at Turtlemint 🐢 l B2B & B2B2C l Fintech & Insuretech l Architect-turned-product designer based in Pune District. AI stack includes codex and opencode."
image: "https://tal.club/meet/aditi-bagul/share-image"
---

# Aditi Bagul on Tal

## Headline

Senior Product Designer at Turtlemint 🐢 l B2B & B2B2C l Fintech & Insuretech l Architect\-turned\-product designer

## About

Hi there\! I am excited to connect with you\! I'm an architect\-turned\-product designer based in Pune, thriving as a senior UX/UI designer at a leading fintech company\- Turtlemint\. I combine a passion for technology with an artistic flair, crafting digital experiences that blend creativity and seamless functionality\. With a strong foundation in architecture, I bring a unique perspective to product design, focusing on both form and function\. I specialize in creating intuitive, user\-centric designs for web and mobile platforms that are visually stunning and highly effective\. Beyond my professional work, I'm an avid illustrator, "drawing" attention with my creative artworks\. This passion enhances my design process, infusing a touch of artistry into every project\. Let's chat and create something amazing together\! Can't wait to share more stories and ideas :\)

## Location

Pune District

## AI stack

codex

opencode

## Work experience

Senior Product Designer at Turtlemint, Oct 2023 \- Present · 2 yrs 11 mos, On\-site, Turtlemint B2C app: Researched user needs through call shadowing and social listening, then redesigned insurance flows using the JTBD framework to add expert\-calling and family policy features, boosting the app rating from 3\.9 to 4\.5 stars with 56% more engagement\. Design System: Built a universal design system using atomic design principles with a team of 5, working in agile sprints to ensure WCAG 2\.1 accessibility across all components, cutting design\-to\-development time by 90% for 6\.5M\+ users across B2B and consumer products\. Turtlemint B2C website: worked with marketing to design SEO\-friendly navigation and assisted sales flows, using metrics and A/B testing to optimise performance, grew revenue by 75% and reached Google's Top 10 ranking\.

Product Designer at Turtlemint, May 2022 \- Present · 4 yrs 4 mos, Pune, Maharashtra, India, Mint Academy \| B2B Ed\-tech platform: Redesigned the learning experience through user journey mapping and iterative testing, creating personalised content flows and responsive layouts, and achieved product\-market fit with 2x users, 4x engagement, and increased course completion from 12% to 42%\. B2B payouts platform: Simplified complex information architecture based on JTBD interviews and field research, validated design decisions with Mixpanel analytics, increased engagement by 103% and reduced agent dependency on relationship managers across a 4\.5M\+ agent network\.

Product Designer at Incurato, Sep 2021 \- Jan 2022 · 5 mos, India, Led end\-to\-end design for the lifestyle content platform MVP, conducting user research and competitive analysis to define product direction, then creating user flows and interaction patterns from concept to launch\. Established visual design language through custom illustrations and brand identity, working with developers to ensure design implementation; illustrations gained organic social media recognition, strengthening user connection with the platform\. Drove early user adoption through iterative testing and feedback loops, achieving 3,000\+ users in the first month while balancing user needs with business goals in a fast\-paced startup environment\.

Design Consultant & 3D Visualisation Lead at ACDS by nirav shah, Mar 2021 \- May 2022 · 1 yr 3 mos, Pune Division, Led the 3D visualisation department, creating photorealistic renders and walkthroughs for large\-scale projects, including commercial office buildings, shopping malls, and residential bungalows, translating complex spatial concepts into client\-ready visual narratives\. Collaborated with the principal architect on conceptualisation and design strategy, developing technical drawings and overseeing execution to ensure the design vision translated effectively into buildable solutions\. Designed and supervised the execution of "Zen Garden" in a multi\-housing complex, conceptualising the space around 7 chakras philosophy and managing on\-site implementation, bridging creative vision with practical execution from concept to completion\.

Principal Architect/Founder at MERAK design consultations, Jan 2020 \- Dec 2021 · 2 yrs, Mumbai, Maharashtra, India, • Founded and led MERAK design consultations, a design studio specializing in residential interiors and cafes\. • Managed end\-to\-end design and execution for 8 projects, ensuring alignment with client visions\. • Coordinated with diverse stakeholders, including carpenters and engineers, to maintain design integrity\. • Developed strong client relationships through detailed technical documentation and 3D visualisations\.

Junior Architect at Raj associates, Jun 2019 \- Mar 2020 · 10 mos, Badlapur, • Developed technical drawings across architectural, electrical, plumbing, and foundational layouts\. • Translated design concepts into detailed construction documents, ensuring feasibility and accuracy\. • Gained hands\-on experience in site supervision and execution monitoring alongside senior architects\. • Built a foundation in systems thinking and cross\-functional collaboration, enhancing my product design approach\.

## Education

UX/UI designer, Industrial and Product Design, GrowthSchool

Bachelor of Architecture \- BArch, Architecture, Bhartiviydapeeth College Of Architecture, Navi Mumbai

[View the original profile](https://tal.club/meet/aditi-bagul)

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