---
title: "Aditi Rao - Business Analyst in Bengaluru | Tal"
description: "Meet Aditi Rao, Business Analyst | Marketing Analytics & Growth | GA4 · SQL · Power BI · Google Ads | BI-driven campaign performance | Open to SG · UK · India based in Bengaluru."
image: "https://tal.club/meet/aditi-50/share-image"
---

# Aditi Rao on Tal

## Headline

Business Analyst \| Marketing Analytics & Growth \| GA4 · SQL · Power BI · Google Ads \| BI\-driven campaign performance \| Open to SG · UK · India

## About

With 1\.5\+ years across marketing analytics and business intelligence, I turn messy campaign data into decisions that move revenue\. At Intertec Systems, I built Power BI dashboards that cut reporting lag by 35% and co\-authored BI frameworks now used across global marketing and engineering teams\. My MSc research quantified a 13% lift in conversion rates and an 18% improvement in customer satisfaction through BI\-integrated social media strategies — not theory, measured outcomes\. What I bring to a marketing or growth team: Campaign analytics — GA4, Google Ads, AI\-powered shopping campaigns, funnel analysis, KPI tracking, attribution Business intelligence — Power BI, SQL, audience segmentation, cohort analysis, executive reporting Client and stakeholder work — requirements elicitation, BRD authoring, cross\-functional collaboration Certified in Google Data Analytics, Google AI, and ISB Digital Marketing & Analytics\. Currently seeking Marketing Analyst, Growth Analyst, or Digital Strategy roles in Singapore, London, or India\. 📩 aditi\.ramshankar@gmail\.com

## Location

Bengaluru

## Work experience

Business Analyst at Intertec Systems, Feb 2025 \- Present · 1 yr 5 mos, Built automated Power BI dashboards tracking 100\+ functional requirements, reducing reporting turnaround by 35% and accelerating executive decision\-making across global teams Authored BI\-led reporting frameworks adopted by marketing and engineering departments, standardising KPI visibility across 3 regional offices Led end\-to\-end requirements elicitation and BRD authoring for the SRTA project, managing stakeholder sign\-off across 6\+ cross\-functional teams with zero scope escalations

Customer Experience & Brand Associate at Clarks, Mar 2024 \- Jan 2025 · 11 mos, London Area, United Kingdom, Analysed real\-time customer purchase behaviour and feedback to optimise in\-store engagement, contributing to 21% above\-target sales across peak seasonal campaigns Supported brand campaign execution and visual merchandising aligned to seasonal launches, serving 50–70 international customers daily across high\-volume periods Translated on\-floor customer insights into actionable service improvements, creating a feedback loop between frontline data and brand strategy

## Education

Master's degree, Business intelligence and digital marketing, Brunel University of London

Bachelor of Engineering \- BE, Computer Science, New Horizon College of Engineering

[View the original profile](https://tal.club/meet/aditi-50)

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Person",
      "@id": "https://tal.club/meet/aditi-50#person",
      "name": "Aditi Rao",
      "url": "https://tal.club/meet/aditi-50",
      "image": "https://tal.club/meet/aditi-50/profile-photo.jpg",
      "description": "Meet Aditi Rao, Business Analyst | Marketing Analytics & Growth | GA4 · SQL · Power BI · Google Ads | BI-driven campaign performance | Open to SG · UK · India based in Bengaluru.",
      "jobTitle": "Business Analyst",
      "worksFor": {
        "@type": "Organization",
        "name": "Intertec Systems"
      },
      "hasOccupation": {
        "@type": "Occupation",
        "name": "Business Analyst"
      },
      "homeLocation": {
        "@type": "Place",
        "name": "Bengaluru"
      },
      "alumniOf": [
        {
          "@type": "EducationalOrganization",
          "name": "Brunel University of London"
        },
        {
          "@type": "EducationalOrganization",
          "name": "New Horizon College of Engineering"
        }
      ],
      "mainEntityOfPage": {
        "@id": "https://tal.club/meet/aditi-50#webpage"
      }
    },
    {
      "@type": "ProfilePage",
      "@id": "https://tal.club/meet/aditi-50#webpage",
      "url": "https://tal.club/meet/aditi-50",
      "name": "Aditi Rao on Tal",
      "description": "Meet Aditi Rao, Business Analyst | Marketing Analytics & Growth | GA4 · SQL · Power BI · Google Ads | BI-driven campaign performance | Open to SG · UK · India based in Bengaluru.",
      "dateModified": "2026-07-18T11:02:52.022Z",
      "isPartOf": {
        "@id": "https://tal.club/#website"
      },
      "mainEntity": {
        "@id": "https://tal.club/meet/aditi-50#person"
      },
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://tal.club/meet/aditi-50/profile-photo.jpg",
        "contentUrl": "https://tal.club/meet/aditi-50/profile-photo.jpg",
        "caption": "Aditi Rao profile photo on Tal"
      },
      "inLanguage": "en-IN"
    }
  ]
}
```