Headline

Business Analyst | Marketing Analytics & Growth | GA4 · SQL · Power BI · Google Ads | BI-driven campaign performance | Open to SG · UK · India

About

With 1.5+ years across marketing analytics and business intelligence, I turn messy campaign data into decisions that move revenue. At Intertec Systems, I built Power BI dashboards that cut reporting lag by 35% and co-authored BI frameworks now used across global marketing and engineering teams. My MSc research quantified a 13% lift in conversion rates and an 18% improvement in customer satisfaction through BI-integrated social media strategies — not theory, measured outcomes. What I bring to a marketing or growth team: Campaign analytics — GA4, Google Ads, AI-powered shopping campaigns, funnel analysis, KPI tracking, attribution Business intelligence — Power BI, SQL, audience segmentation, cohort analysis, executive reporting Client and stakeholder work — requirements elicitation, BRD authoring, cross-functional collaboration Certified in Google Data Analytics, Google AI, and ISB Digital Marketing & Analytics. Currently seeking Marketing Analyst, Growth Analyst, or Digital Strategy roles in Singapore, London, or India. 📩 aditi.ramshankar@gmail.com

Location

Bengaluru

Work experience

Business Analyst at Intertec Systems, Feb 2025 - Present · 1 yr 5 mos, Built automated Power BI dashboards tracking 100+ functional requirements, reducing reporting turnaround by 35% and accelerating executive decision-making across global teams Authored BI-led reporting frameworks adopted by marketing and engineering departments, standardising KPI visibility across 3 regional offices Led end-to-end requirements elicitation and BRD authoring for the SRTA project, managing stakeholder sign-off across 6+ cross-functional teams with zero scope escalations

Customer Experience & Brand Associate at Clarks, Mar 2024 - Jan 2025 · 11 mos, London Area, United Kingdom, Analysed real-time customer purchase behaviour and feedback to optimise in-store engagement, contributing to 21% above-target sales across peak seasonal campaigns Supported brand campaign execution and visual merchandising aligned to seasonal launches, serving 50–70 international customers daily across high-volume periods Translated on-floor customer insights into actionable service improvements, creating a feedback loop between frontline data and brand strategy

Education

Master's degree, Business intelligence and digital marketing, Brunel University of London

Bachelor of Engineering - BE, Computer Science, New Horizon College of Engineering