Headline

Global Marketing @ Candi Solar

About

I’ve always believed that good marketing is part art, part architecture - it tells stories, but it also builds them. ❤️ I started my full-time marketing journey in 2022 by understanding what makes people tick and turning that into communication that connects. Today, I get to do that on a global stage at Candi Solar, where we make clean energy simple for businesses across India, South Africa, and Europe. Over the past few years, I’ve worn many hats, and loved every one of them- Content & Storytelling, PR & Campaigns, Social & Digital Media, Product & Influencer Marketing, ATL & BTL marketing, and so much more. I like to think of myself as a full-stack marketer who bridges the big picture with the small details - from strategy decks to a single word in a headline. If it involves meaningful storytelling, cross-functional chaos, or brand-building across borders, I’m your gal pal- aditivermablue@gmail.com🫰

Location

Gurugram

AI stack

glama

kilocode

livekit

obsidian

Work experience

Assistant Marketing Manager at candi solar, Jun 2025 - Present · 1 yr 1 mo

Senior Marketing Officer at candi solar, Sep 2023 - Jun 2025 · 1 yr 10 mos, Gurugram, Haryana, India

Content Strategist at Freelance, Jan 2023 - Present · 3 yrs 6 mos

Linkedin Consultant (Digital Media) at Rekonversations, Mar 2023 - Mar 2023 · 1 mo, Remote, • Social Media Content Creation • Case Study analysis for various clients • Led the ideation and execution of a multichannel campaign that reached prospects and customers across various touchpoints • Oversaw content updates for internal communication channels

Future Leader- Marketing at BYJU'S, May 2022 - Jan 2023 · 9 mos, Chandigarh, India, - Responsible for formulating, directing, and coordinating BTL plus ATL marketing campaigns for promotion. - Work hand-in-hand with our various internal operations, sales, finance, and back-end support teams and evaluate the financial aspects of marketing activities, expenditures or ROIs, and profit- loss projections through those campaigns. - Set up processes for monitoring the marketing campaigns for assigned zones and associates on a day-to-day basis and provide them with direction and guidance - Generate and compile reports of the team with respect to the lead generation, sales conversions, and revenue generated through it, with the directors and high-level managers on a weekly basis - Hiring and training associates and leading them from front and motivating them to bring their best - Build strong consumer relationships, collect product and brand feedback and proactively address all consumer needs

Marketing Intern at Bajaj Allianz Life, May 2021 - Jul 2021 · 3 mos, Delhi, India, - I was responsible for working on media planning, and advertising strategies and putting them into action through various media platforms like- TV commercials, print media, and so on. - Was also responsible for generating leads and getting insights into consumer behavior and market scenarios. - Analyze and suggest brand initiatives for the company in order to improve overall customer engagement through offline and online modes. - Also conducted academic research which was titled “Study on consumer behavior and customer insights and designing ad campaigns for Bajaj Allianz life insurance company”.

Education

Post Graduate Diploma in Management, Marketing, Jaipuria Institute of Management

B.com(Hons), Business/Commerce, General, IMS Unison University