Adith Kanicheri Veetil profile photo 1 on Tal

Adith Kanicheri Veetil

Product designer

Bengaluru

6+ years of work experience

Autofleet
Oct 202511 mosPresent

- Owned design for client portal additions and telematics - Designed recently released experience for Nova AI to improve fleet planning and ordering efficiency - Shipped newly implemented vehicle timeline experience - Implemented and experimented with new way of working with AI as an enabler, ensuring minimum blind spots before shipping anything
Fairmatic
Aug 20241 yr 1 moAug 2025

• Led end-to-end design for driver, claims, growth, and underwriting apps — improving usability and feature adoption across 4 key verticals. • Established 2025 vision, design roadmap, and design OKRs with a team of 2 • Partnered with product managers to run vision workshops and design sprints, aligning each product with a clear direction and roadmap for 2025.. • Vibe coded 3 internal tools that served as a touch-base for customer feedback, copy management and design QA • Involved in interviewing and shortlisting candidates for product design lead roles. • Revamped the driver and claims experience, reducing claims lag time by 47% and improving FNOL (First Notice of Loss) reporting quality by 97%. • Boosted adoption of internal underwriting tools through UX overhauls and a continuous improvement system for quick fixes.
Kiwii Production House
Aug 20243 mosOct 2024

Assisting independent artists with development, production and distribution of royalty-free music
Whatfix
Jan 20248 mosAug 2024

- Got more responsibilities - Led the design effort for making all the products adaptive while at the same time making sure key user experience flaws have been fixed - Set the foundation for autosave to be implemented across products which should increase efficiency of users by an estimated 30% - Led a product revamp to ensure almost all JBTD can be achieved through a single product - Standardized interaction models across products - Reduced support tickets for the flagship product offering by ~20% by solving key problems customers reached out for with a team of 2
Whatfix
Jul 20221 yr 6 mosDec 2023

- Got more responsibilities - Led the design for one of the platforms teams where the focus was on establishing consistency across products from a user experience POV - Implemented a new information architecture across products which increased the IA tree test score by 30% - Introduced a scalable navigation for all products - Worked on the vision for the products which showcased a well integrated product ecosystem and reduced the need for switching between products - Implemented a consistent experience across products for creation, management and testing of content
Whatfix
Jul 20211 yrJun 2022

- Led design efforts for Studio, one of the flagship products with a team of 2 - Shipped four major projects during this time which helped achieve competitor parity - Set up a roadmap for the product along with the PMs for the long term - Reduced support tickets for one of the present functionalities by 80%
GroundUp
Jun 20201 yr 1 moJun 2021

Remote

- Served as Product Designer + Manager for the MVP at GroundUp - Led the design, implementation, and testing of experiences for the MVP of all three applications - Designed all aspects and established information architecture, gaining experience in the 0-1 product-building stage - Set up roadmaps and milestones for the short term - The end outcome was the MVP which could be used for pitches

Adith’s AI Stack

claude code
claude code
claude
claude
elevenlabs
elevenlabs
gemini
gemini
replit
replit
ChatGPT
ChatGPT

Education

Srishti Manipal Institute of Art, Design and Technology

Bachelor of vocation, User Interface and Interaction Engineering

Srishti Manipal Institute of Art, Design and Technology

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Adith Kanicheri Veetil on Tal

Headline

Product designer

Location

Bengaluru

AI stack

claude code

claude

elevenlabs

gemini

replit

ChatGPT

Work experience

Designer at Autofleet, Oct 2025 - Present · 11 mos, - Owned design for client portal additions and telematics - Designed recently released experience for Nova AI to improve fleet planning and ordering efficiency - Shipped newly implemented vehicle timeline experience - Implemented and experimented with new way of working with AI as an enabler, ensuring minimum blind spots before shipping anything

Senior Product Designer at Fairmatic, Aug 2024 - Aug 2025 · 1 yr 1 mo, • Led end-to-end design for driver, claims, growth, and underwriting apps — improving usability and feature adoption across 4 key verticals. • Established 2025 vision, design roadmap, and design OKRs with a team of 2 • Partnered with product managers to run vision workshops and design sprints, aligning each product with a clear direction and roadmap for 2025.. • Vibe coded 3 internal tools that served as a touch-base for customer feedback, copy management and design QA • Involved in interviewing and shortlisting candidates for product design lead roles. • Revamped the driver and claims experience, reducing claims lag time by 47% and improving FNOL (First Notice of Loss) reporting quality by 97%. • Boosted adoption of internal underwriting tools through UX overhauls and a continuous improvement system for quick fixes.

Associate Producer at Kiwii Production House, Aug 2024 - Oct 2024 · 3 mos, Assisting independent artists with development, production and distribution of royalty-free music

Senior Product Designer at Whatfix, Jan 2024 - Aug 2024 · 8 mos, - Got more responsibilities - Led the design effort for making all the products adaptive while at the same time making sure key user experience flaws have been fixed - Set the foundation for autosave to be implemented across products which should increase efficiency of users by an estimated 30% - Led a product revamp to ensure almost all JBTD can be achieved through a single product - Standardized interaction models across products - Reduced support tickets for the flagship product offering by ~20% by solving key problems customers reached out for with a team of 2

Product Designer at Whatfix, Jul 2022 - Dec 2023 · 1 yr 6 mos, - Got more responsibilities - Led the design for one of the platforms teams where the focus was on establishing consistency across products from a user experience POV - Implemented a new information architecture across products which increased the IA tree test score by 30% - Introduced a scalable navigation for all products - Worked on the vision for the products which showcased a well integrated product ecosystem and reduced the need for switching between products - Implemented a consistent experience across products for creation, management and testing of content

Associate Product Designer at Whatfix, Jul 2021 - Jun 2022 · 1 yr, - Led design efforts for Studio, one of the flagship products with a team of 2 - Shipped four major projects during this time which helped achieve competitor parity - Set up a roadmap for the product along with the PMs for the long term - Reduced support tickets for one of the present functionalities by 80%

Product Designer at GroundUp, Jun 2020 - Jun 2021 · 1 yr 1 mo, Remote, - Served as Product Designer + Manager for the MVP at GroundUp - Led the design, implementation, and testing of experiences for the MVP of all three applications - Designed all aspects and established information architecture, gaining experience in the 0-1 product-building stage - Set up roadmaps and milestones for the short term - The end outcome was the MVP which could be used for pitches

Education

Bachelor of vocation, User Interface and Interaction Engineering, Srishti Manipal Institute of Art, Design and Technology