---
title: "Adip Nayak - AVP Product Design | Dream11 ($8B valuation, 110M+ registered users) in Bengaluru | Tal"
description: "Meet Adip Nayak, AI Product Design Leader · Founder turned Product Executive · Platform · Trust · 0→1 @ Dream11 (110M+ users) based in Bengaluru. AI stack includes claude code."
image: "https://tal.club/meet/adip-nayak/share-image"
---

# Adip Nayak on Tal

## Headline

AI Product Design Leader · Founder turned Product Executive · Platform · Trust · 0→1 @ Dream11 \(110M\+ users\)

## About

AI\-native product design leader with 15\+ years across consumer platforms at scale, founder ventures, agency leadership, and broadcast 3D animation\. Currently leading platform, trust, AI, and 0→1 product design at Dream11 \(India's largest fantasy sports platform, 110M\+ users, $8B\) 8 direct reports, \~46\-person org influence across Growth, Platform and Product\. Exploring next: Head of AI Design · Founding Designer at well\-funded AI startups · Senior platform/trust roles at consumer scale · 0→1 product leadership\. Founder\-led product executive with experience spanning venture creation, consumer\-scale platforms, and AI\-enabled products\. I've co\-founded ventures and shipped 8\+ products 0→1\. I think in unit economics, GTM, and operational feasibility, not just interfaces\. My path wasn't linear: 3D animation in Oman \(a National Geographic project, Emmy\-nominated\), industrial design in Sweden \(one piece featured in Men in Black 3\), Mercedes and Audi campaigns at one of India's largest independent agencies, then co\-founding Foodees a food\-tech startup that ran on Mumbai's dabbawala network before cloud kitchens existed\. The throughline: I move toward new interaction paradigms early, then design and scale them\. At Dream11, that pattern has meant 8\+ years across DreamX \(2018\-22 venture studio · DreamSetGo, DreamPay, KheloMore, SportsOn, Fantasy Bazaar\), Investro \(fantasy stock market 0→1\), Watch Party \(live A/V sports social, current focus\), Payments and Verification at India\-scale match\-day volumes, Trust and Safety across money/identity/fraud/compliance, Gen AI customer support for non\-native English users, and Dream11's internal ML/AI platform\. Featured craft cited by UX Planet \(Nick Babich, 2020\) alongside designers from Headspace and global motion\-design names\. Earlier press coverage in Firstpost \(2014\) profiled the Foodees founding\. adipnayak@gmail\.com

## Location

Bengaluru

## AI stack

claude code

## Work experience

AVP Product Design \| Dream11 \($8B valuation, 110M\+ registered users\) at Dream11, Jan 2023 \- Jul 2026 · 3 yrs 7 mos, Mumbai, Maharashtra, India, Lead design across Dream11's trust, payments, AI, and platform systems serving 110M\+ users, 8 direct reports, \~46\-person org influence across Growth, Platform and Product\. \.Watch Party/Clubs: leading design for Dream11's live audio/video cricket social product\. Defined the synchronous sports\-social UX paradigm at India\-scale match\-day concurrency\. \.Manager Mode/Flex: launched a season\-long free\-to\-play product with weekly leaderboards, transfers, and multipliers\. Expanded Dream11 from match\-by\-match into persistent season\-long engagement\. \.Payments, Verification and Trust: design strategy for India\-scale transaction volumes during high\-concurrency match events\. Drove UX for Google Play Store compliance, TDS/GST integration, KYC flows, fraud detection, and responsible\-gaming\. Verification Revamp \(Aadhaar Lite\) shipped \+21% new\-user contribution and \+2\.3% Paid CJ impact AMJ 2023\. Deposit Offers delivered 226% avail\-rate uplift vs the 100% hypothesis with \+2\-3% ADPU\. \.Gen AI customer experience: reframed support around the silent\-sufferer cohort 44% of Paid WAU sufferers don't raise tickets; Dream11's 1% ticket rate is 1/3 the 3\-4% industry benchmark\. Designed AI\-powered support for non\-native English users with AI\-human handoff for money\-in/out and verification\. 9\-item redesign spanning voice notes, multi\-language, contextual system status, FAQ deflection, dynamic wait time, and non\-logged\-in flows\. \.Internal AI/ML platform: led design for Dream11's data and ML/AI tooling adopted by Data Science, ML Engineering, and DevX teams\. Self\-serve experimentation reduced centralized DS dependency\. \.Design\-org leadership: built the Talent Principles leveling/competency framework across four design disciplines\. Drove hiring, calibration, and growth framework anchors design\-side promotion and feedback cycles across Growth, Platform, and Product\.

AVP Product Design at Dream11, Mar 2022 \- Jan 2023 · 11 mos, Mumbai, Conceived, designed, and launched Investro, a fantasy stock market 0→1 game enabling players to build virtual portfolios from NIFTY50 and DOW30 indices\. \.Designed complete game mechanics, portfolio UX and real\-time performance visualization\. \.Validated that gamification can drive financial\-literacy engagement before the product was sunset due to India regulatory shifts on real\-money gaming\.

Head of Product Design \| DreamX \(Dream11's Startup Accelerator at Dream11, Jul 2018 \- Mar 2022 · 3 yrs 9 mos, Mumbai, Led design and product strategy for Dream11's internal venture studio, one of the rare designer\-led 0→1 roles at a public unicorn that combined product design, GTM ownership, and founder mentorship across 5 shipped ventures\. Combined startup speed execution with the resources and distribution of an $8B platform\. \.DreamSetGo: premium sports travel\. Owned product design and GTM strategy\. \.DreamPay: payments gateway wrapper and transaction reconciliation platform at Dream11 scale\. Designed ops dashboard and merchant reconciliation UX\. \.KheloMore: turf booking marketplace\. Designed multi\-party booking with group split payments\. \.SportsOn: professional network for Indian athletes\. Designed athlete profiles and scout engagement flows\. \.Fantasy Bazaar: ROI analytics for fantasy players\. Insights engine later integrated into Dream11's core contest generation system as a competitive differentiator\. \.Mentored early\-stage founders on product design, branding and product storytelling\. Ran design sprints that reduced time\-to\-market across the portfolio\.

Co\-Founder & Creative Director at Simplarity, Nov 2014 \- Nov 2017 · 3 yrs 1 mo, Mumbai Area, India, Co\-founded an independent creative studio delivering integrated brand, design and media services across automotive, retail, lifestyle, and edtech sectors\. \.Campaigns for Pepsi Co India, Godrej, Parle Agro, Mercedes, and Cadbury India\. \.Creative for Amitabh Bachchan's edtech platform \(Worldoo\), Hungama, ProcYour, and Chefezy\. \.Built the studio from zero, business development, client strategy, creative execution, and team management\. \.Wound down Oct 2017 to join Dream11 \(Growth Design Lead role already in motion\) at the fantasy\-sports inflection point\.

Co\-Founder & Product Lead at Foodees, Apr 2013 \- Oct 2017 · 4 yrs 7 mos, Mumbai Area, India, Co\-founded a food\-tech startup that pioneered the dark kitchen model in Mumbai, using the dabbawala delivery network as last\-mile rail years before Swiggy or Zomato normalised the category\. \.Built the tech product from scratch: customizable daily tiffin platform with monthly subscriptions, real\-time meal customization, and guest chef integrations\. \.Scaled to peak \~₹50L monthly revenue, 250–350 orders/day, \~10\-person kitchen team \.Managed unit economics, operations, and growth as both product lead and business operator\. \.Mutual wind\-down with co\-founder in Oct 2017, moved into a salaried head\-chef role; I joined Dream11\. \.This entrepreneurial foundation shapes how I approach product design today: unit economics, GTM, and operational feasibility, not just interfaces\.

Creative Director \| Creativeland Asia \(India's Largest Independent Creative Agency\) at Creativeland Asia, Aug 2011 \- Oct 2014 · 3 yrs 3 mos, Mumbai Metropolitan Region, Led creative strategy for tier\-1 brands while managing the agency's 3D and graphic design teams, 6\-person graphics function and a player\-coach 3D team of 2\. \.Campaigns for Mercedes\-Benz, Audi, Godrej \(Aer & Cinthol\), Parle Agro \(Frooti, Hippo, Appy\), and Medimix\. \.Audi Q3 launch, produced the large\-format artwork printed on the entire Delhi Auto Expo event hangar\. \.Built the agency's 3D design capability from scratch, net\-new revenue stream and creative differentiator \(the 3D skill from the Reality CG broadcast animation era carried directly here, becoming Creativeland's offering\)\.

Creative Director at Jangir Maddadi Design Bureau, Nov 2010 \- Aug 2011 · 10 mos, Kalmar County, Sweden, Led creative and product visualisation at a Swedish industrial design studio, Scandinavian design thinking, precision, restraint, and materiality that continues to shape my approach to product design today\. \.Helped design the Union bench series, featured as a set piece in Men In Black 3 \(Sony Pictures, 2012\), placing the studio's work on an international stage\.

## Education

Bachelors In Commerce, Commerce, University of Mumbai

High School, Business/Commerce, General, Rajhans Vidyalaya

[View the original profile](https://tal.club/meet/adip-nayak)

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