---
title: "Adhyayan Sethi - Lead Product Manager in Bengaluru | Tal"
description: "Meet Adhyayan Sethi, Product Lead @ PayPal | Servicing Experiences | Ex-ZS | MIT, Manipal based in Bengaluru. AI stack includes claude, lovable, and ChatGPT."
image: "https://tal.club/meet/adhyayan-sethi/share-image"
---

# Adhyayan Sethi on Tal

## Headline

Product Lead @ PayPal \| Servicing Experiences \| Ex\-ZS \| MIT, Manipal

## About

At PayPal, my role as a Product Manager intertwines my analytical acumen with a profound understanding of user experiences, empowering me to spearhead initiatives that substantially reduce contact volume and save costs\. My journey with PayPal began with a focus on enhancing the resolution center, where my data\-driven strategies significantly improved service for both merchants and customers\. With a foundation in Industrial Engineering from the Manipal Institute of Technology, I leverage my technical background to inform product decisions and drive innovation\. Our team thrives on collaboration, and together, we've cultivated a culture of excellence, continually seeking out new ways to innovate and deliver value in the fast\-paced world of online payments\.

## Location

Bengaluru

## AI stack

claude

lovable

ChatGPT

Figma Make

Microsoft Copilot

Napkin AI

## Work experience

Lead Product Manager at PayPal, May 2026 \- Present · 4 mos, Bengaluru, \- Leading the Disputes Platform Auto Resolution capability, enabling merchants to configure rules that automatically resolve eligible disputes while maintaining configurable guardrails, execution transparency, auditability, and risk controls\. \- Driving the modernization of PayPal’s end\-to\-end merchant disputes experience across the Resolution Center, including guided response journeys, contextual recommendations, proactive communications, and simplified case management\. \- Building AI\-powered dispute capabilities, including document intelligence, evidence extraction, dispute propensity signals, smart response recommendations, and autonomous resolution experiences for large enterprise merchants\. \- Shaping PayPal’s next\-generation conversational and API\-led disputes platform, including dispute agent experiences, merchant servicing integrations, reporting modernization, and scalable capabilities for strategic global merchants\.

Senior Product Manager at PayPal, Jul 2023 \- Apr 2026 · 2 yrs 10 mos, Bengaluru, \- Owned the end\-to\-end merchant dispute experience in PayPal’s customer servicing platform \(Products : Resolution Center, Disputes APIs\), supporting over 40M users annually\. \- 25% increase in automated adjudication unlocked via deployment of GenAI\-powered interventions across the dispute lifecycle\. \- 12% reduction in support contact rates achieved through UX simplification and timely proactive communications\. \- 35% uplift in dispute filing CES \(from 2\.9 to 4\.0\) delivered by revamping the case filing journeys & eliminating key friction points\. \- Transformed PayPal’s Disputes API into a best\-in\-class product, reducing merchant integration time by 40%\. \- Won PayPal’s 'Maverick Mind Award' at the Ctrl\-AI\-Del Hackathon for developing an Autonomous Dispute Resolution Agent for Large Enterprise merchants — recognized for disruptive innovation and bold thinking in the AI space\.

Product Manager at PayPal, Nov 2021 \- Jun 2023 · 1 yr 8 mos, Bengaluru, Karnataka, India, \- Boosted NPS to 90 \(up from 40\) by launching instant case resolution flows for trusted and engaged consumers—PayPal’s highest\-rated CX initiative\. \- 50%\+ time reduction in merchant dispute handling enabled through a complete overhaul of the merchant dashboard—introducing features like bulk refunds, smarter tables and real\-time shipment tracking\. \- Scaled connect with merchant program to 3\.3K merchants \(up from 20 merchants in 2021\), driving a 12% drop in case volumes and yielding $5M\+ in overall OpEx savings\. \- Improved merchant servicing standards by launching a performance framework that flagged underperforming sellers and helped them improve through targeted education and step\-by\-step improvement plans\.

Member of Technical Staff, Product Strategy at BlueStacks, Jan 2021 \- Oct 2021 · 10 mos, Gurugram, Haryana, India, \- Led product initiatives to enhance cloud and in\-app messaging through push notification, significantly improving the user experience across BlueStacks\. \- Built and managed comprehensive dashboards in Google Data Studio using BigQuery to track key product metrics like DAU, ARPU, and User Retention, while driving an initiative to automate dashboards, resulting in improved efficiency and cost savings \(with \~80% reduction in dashboarding costs\)\. \- Conducted in\-depth user behavior analysis and developed strategic recommendations to enhance user retention, leveraging Behavioral Cohorts\.

Decision Analytics Associate Consultant at ZS, Jul 2020 \- Jan 2021 · 7 mos, \- Spearheaded market access and managed care initiatives for a major US pharmaceutical client, focusing on payer contracting, market access landscaping, and brand performance enhancement\. \- Conducted comprehensive pre\-launch market assessments and provided contracting support for multiple Fortune 500 Pharma brand teams, aiding in strategic decision\-making\. \- Delivered key solutions in sales team sizing, payer and physician segmentation, post\-deal tracking, and sales strategies for over five Fortune 500 US Pharma clients\. \- Led a team of 5 associates, onboarded/mentored 15\+ others in Value & Access for Managed Care markets\.

Decision Analytics Associate at ZS, May 2018 \- Jun 2020 · 2 yrs 2 mos, \- Developed customized analytical tools to simulate market dynamics, aiding in real\-time market landscape assessment and decision\-making for contracting and rebating for 5\+ Fortune 50 clients\. \- Built a scalable Python and Tableau\-based solution for a Fortune 50 Pharma client to optimize future contract rebates by tracking historical contract performance, subsequently integrated into the ZS product suite \(the product has recorded sales of upward of $5M\+ since the release\)\. \- Created Tableau, Excel & VBA dashboards for business performance monitoring and contract evaluation tools to assist in financial decision\-making under ever evolving market conditions\.

Intern \- Decision Analytics Associate at ZS, Jan 2018 \- Apr 2018 · 4 mos, \- Supported a US\-based big pharma client to navigate market access/ managed care issues in areas of payer contracting, market access landscaping & brand performance \- Worked on pre\-launch market assessment and contracting support project for a brand team of a Fortune 500 Pharma client

## Education

Bachelor of Technology \(B\.Tech\.\), Industrial Engineering, Manipal institute of technology

High School, kendriya vidyalaya

[View the original profile](https://tal.club/meet/adhyayan-sethi)

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