Headline

Senior Brand Manager | Brand Strategy & GTM | Reliance Industries · Ex-JioMart · Ex-Diageo | MICA · GIM

About

Nine years of building brands that people actually feel — across sustainable textiles, premium alcobev, and large-scale retail. At Reliance Industries, I currently lead brand strategy for R|Elan — a sustainable fibre portfolio spanning B2B and B2C audiences. My work sits at the intersection of brand positioning, integrated campaigns, and trade storytelling across one of India's most complex textile ecosystems. Before this, I led brand management for RelWood — taking it from a functional product to a premium lifestyle brand. Consumer research, repositioning, digital ecosystem, sub-brand launch, channel engagement — I owned it end to end. At JioMart, I ran pricing and promotions across FMCG categories at scale — designing campaigns that worked for both the platform and the merchant, balancing growth with economics. My marketing roots are in Diageo — where I managed premium portfolio activations across South India, building brand presence for Johnnie Walker, Smirnoff, and Royal Challenge through culturally-rooted consumer programs. I'm a GIM and MICA alumna with an engineering foundation — which means I think in systems, build with rigour, and communicate with clarity. Outside work — 35km ultra marathon finisher, triathlete in training, and a scuba diver who finds stillness underwater. Open to senior brand and marketing leadership opportunities where strategy is owned, not just executed.

Location

Navi Mumbai

AI stack

antigravity

codex

Work experience

Senior Brand Manager - R|Elan at Reliance Industries Limited, Aug 2025 - Present · 1 yr 1 mo, R|Elan

Brand Manager - RelWood at Reliance Industries Limited, May 2023 - Aug 2025 · 2 yrs 4 mos, Navi Mumbai, As a Brand Manager at Reliance Industries Limited - RelWOOD Business, I spearhead strategic marketing initiatives and brand excellence for our pioneering products and solutions. My role centers around driving market share and enhancing brand equity through innovative strategies. Key Responsibilities: - Brand Strategy Development: Craft and implement comprehensive brand strategies that not only align with business objectives but also captivate our target audience. - Product Positioning: Strategically position Relwood products to carve out a substantial market presence and secure a competitive edge. - Market Analysis: Regularly analyze market trends and consumer insights to seize growth opportunities and refine marketing strategies. - Marketing Campaigns: Lead cross-functional teams to design and execute impactful marketing campaigns that boost customer engagement and foster brand loyalty. - Innovation and Product Development: Collaborate with R&D teams to develop groundbreaking products, keeping us at the forefront of industry advancements. - Performance Tracking: Employ data-driven analytics to track and enhance campaign effectiveness, aiming for optimal ROI. - Brand Communication: Oversee all brand communications across various channels to ensure consistency and a compelling brand narrative. - Stakeholder Collaboration: Foster robust relationships with both internal and external stakeholders to ensure strategic alignment and fruitful partnerships. I am committed to nurturing and scaling brands, thriving on challenges that enhance market share and brand reputation. I welcome opportunities to connect and discuss branding strategies and potential collaborations.

Pricing and Promotions Planning Manager at Reliance Retail, Oct 2022 - May 2023 · 8 mos, Navi Mumbai, Maharashtra, India, As a key team member in Planning and Promotions at Reliance Retail, I was instrumental in managing and enhancing the "Flash Promotion" campaign on the JioMart Partner app, servicing over 500,000 merchants across India and generating significant monthly sales and merchant engagement. Key Responsibilities: - Campaign Management: Successfully managed the "Flash Promotion" campaign for Kirana, HoReCa, and Pharmacy channels nationwide, driving monthly sales exceeding 6 crore INR and catering to over 500,000 merchants. - Vendor Relations and Funding: Spearheaded negotiations and pitched the "Flash Promotion" campaign to major FMCG clients, securing sponsorship and vendor funding totaling 10 lakh INR in March. - Product Enhancements: Led UI enhancements for the JioMart B2B app by collaborating with product and business teams. Introduced new features to increase visibility and accessibility of key SKUs on the home screen, which expanded SKU availability from 15 to 40 and tripled sales, enhancing merchant penetration by 10%. - Promotional Campaigns: Managed various promotional campaigns including BxGx and BxGy for stock liquidation, as well as strategically placed widgets for "Limited Stock", "Promotional SKUs", "New Arrivals", and "Stock Clearance" on the JioMart B2B application. - Data Analysis: Utilized Excel and Tableau for detailed data analysis and trend identification, enabling data-driven decision-making to optimize campaign strategies and outcomes. This role involved comprehensive campaign management, from conceptualization and vendor collaboration to execution and performance analysis, significantly boosting business growth and merchant satisfaction.

State Customer Marketing Executive at Diageo, Jan 2020 - Oct 2022 · 2 yrs 10 mos, Chennai, Tamil Nadu, India, As State Customer Marketing Executive at Diageo, I led strategic marketing activations across Diageo’s prestige portfolio in Tamil Nadu, Pondicherry, Kerala, and Andaman, focusing on brand visibility and ROI. Key Responsibilities: - Activation Planning: Developed and executed an annual activation calendar with a 5 crore INR budget, aligning with market strategies. - Channel Engagement: Enhanced brand communication and visibility through regular channel visits and tailored point-of-sale materials (POSMs) based on market analysis. - Campaign Management: Launched McDowell’s No.1 brand shop in Pondicherry and managed over 100 store activations, significantly boosting brand engagement. - Promotional Strategies: Implemented 400+ gift and promotional campaigns, achieving a 150% sales growth in P&A & BII portfolios and 179% in Prestige & above. - Data-Driven Insights: Produced monthly sales dashboards that guided strategic decisions and optimized campaign outcomes. - Cross-Functional Collaboration: Coordinated with Brand Management, Sales, Procurement, Finance, and Legal teams to ensure effective campaign execution. - Recognition: Awarded Best Cluster in 2022 for exceptional marketing initiatives in the South Region. This role demonstrated my ability to drive significant business growth through strategic planning, innovative activations, and collaborative execution.

Relationship Manager at HDFC Bank, May 2019 - Jan 2020 · 9 mos, Mumbai Area, India, As a Relationship Manager, I managed relationships with high-net-worth (HNI) clients, enhancing customer loyalty and broadening HDFC's client base through tailored financial services. Key Responsibilities: - Customer Acquisition & Management: Acquired HNI customers, developing personalized strategies to boost retention and loyalty. Cross-sold financial products like savings and loan products, insurance, and mutual funds, aligning with client financial goals. - Marketing & Financial Planning: Spearheaded marketing initiatives to attract new business and implemented financial plans that ensured value-added banking. Promoted digital banking platforms such as PayZapp and Net banking to enhance user experience. - Data & Risk Management: Utilized CRM tools like CRMnext and Oracle Flexcube for relationship management and data analysis. Ensured compliance with regulatory requirements including KYC and AML, and conducted risk assessments to safeguard client interests. - Performance Monitoring: Managed and analyzed performance through reports like the Daily Activity Tracker (DAT) and Customer Profiler, facilitating strategic decision-making to maximize bank and client value. My role focused on delivering superior financial solutions and services, achieving significant improvements in client satisfaction and financial performance.

Summer Intern at HDFC Bank, Apr 2018 - Jun 2018 · 3 mos, Mumbai, Maharashtra, India, During a two-month internship at HDFC Bank within the Retail Banking sector, I focused on accelerating the transition of customers to digital banking platforms. This role required a blend of analytical and interpersonal skills to effectively engage customers and stakeholders. Key Achievements: - Digital Banking Promotion: Spearheaded initiatives to increase awareness and adoption of net banking services among bank customers through educational campaigns and direct engagement. - Market Analysis: Conducted comprehensive market scoping and catchment area analysis to identify and target potential customers effectively. - Lead Generation and Sales: Developed strategies for lead generation and new customer acquisition, focusing on selling CASA products to enhance the bank's customer base. - Consumer Behavior Analysis: Performed detailed analyses of consumer behavior in retail branch banking, which informed the development of strategies to improve customer engagement and service delivery. - Cold Calling and Surveys: Engaged in cold calling and designed questionnaires to gauge current awareness and barriers to digital banking among walk-in customers. - Corporate Engagement: Identified and brought in potential corporate leads, successfully executing transactions that generated significant revenue for the bank. - Recognition: Received commendation for my contributions to the bank’s digital transition efforts, reflecting the impact of my work on overall business goals. This internship provided me with hands-on experience in retail banking operations and digital transition strategies, enhancing my skills in customer interaction, data analysis, and sales management.

Education

Postgraduate, Digital Marketing and Communication, MICA | The School of Ideas

PGDM, Marketing and operations, Goa Institute of Management (GIM)