---
title: "Adarsh Pete - Senior Director - Growth & Business Development in Greater Bengaluru Area | Tal"
description: "Meet Adarsh Pete, CGO & Advisor | Turning B2B Marketing into a Revenue Engine | GTM, ABM & Category Creation across Adobe · IBM · CropIn based in Greater Bengaluru Area."
image: "https://tal.club/meet/adarsh-pete/share-image"
---

# Adarsh Pete on Tal

## Headline

CGO & Advisor \| Turning B2B Marketing into a Revenue Engine \| GTM, ABM & Category Creation across Adobe · IBM · CropIn

## About

The funnel is not broken\. It was just never designed for the world B2B now operates in\. I've spent 20 years building inside that truth — at Adobe, IBM, and CropIn — creating GTM architectures that generate pipeline, not just awareness\. Today I advise founders and CGOs on the hardest problem in B2B: making marketing a genuine growth engine, not a cost centre that reports on clicks\. My work sits at the intersection of strategy and execution: 🌏 Scaled businesses across India, Europe, and North America — from Fortune 500s to high\-velocity AgriTech startups 💡 Built Revenue Marketing and ABM programs that delivered multi\-million dollar pipeline and measurable ROI at executive level 🚀 Created and launched new categories — including Cropin Cloud, the first purpose\-built agriculture cloud 🏆 Recognised as one of India's 100 Best Marketing Minds \(2019\) and IBM CMO Award recipient \(2020\) What I believe: The B2B buying journey is no longer a funnel\. It is three interconnected loops — Buying, Value Realisation, and Advocacy — and the organisations that design for all three will outgrow every competitor still optimising for Closed Won\. If you are a B2B founder, CMO, or investor thinking about category creation, GTM strategy, or building a marketing function from the ground up — I'd be glad to think alongside you\. \-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\-\- Disclaimer: \*Views expressed are my own\.\*

## Location

Greater Bengaluru Area

## Work experience

Senior Director \- Growth & Business Development at George P\. Johnson Experience Marketing \- India, May 2026 \- Present · 5 mos

Advisor & CGO at Manodayam Private Limited, Jun 2025 \- Jul 2026 · 1 yr 2 mos, Bengaluru, Karnataka, India, Building the commercial architecture and go\-to\-market strategy for one of the most consequential technologies in mental health — voice biomarkers that can non\-invasively screen for psychiatric and neurodegenerative conditions\. My role spans three areas: 🎯 Category Creation — defining how the world understands and buys a technology that has no existing category name yet 🤝 Strategic Partnerships — building relationships with hospital systems, enterprise mental wellness programs, and research institutions that form Manodayam's early commercial ecosystem 📐 GTM Architecture — translating deep science into buyer\-ready positioning, pricing frameworks, and a pipeline model that scales from pilot to enterprise 💰 Investor Positioning: Shaped market perception and narrative strategy that supported funding readiness and board\-level storytelling This is the most complex GTM challenge I've worked on — and the most important\. A technology that can flag a mental health crisis before a clinician sees the patient has the potential to reshape how healthcare systems prioritise and resource psychiatric care at scale\.

Advisory Board at RMS Asia, May 2025 \- Sep 2025 · 5 mos, Bengaluru, Karnataka, India

Caregiving at Career Break, Jan 2025 \- Apr 2025 · 4 mos, Bengaluru, Karnataka, India

Head of Marketing at Redseer Strategy Consultants, Aug 2024 \- Jan 2025 · 6 mos, Bengaluru, Karnataka, India, 🚀 Strategic Growth & Market Positioning • Led the transformation of Redseer’s marketing function, aligning it with business growth objectives and thought leadership positioning\. • Developed a high\-impact content strategy that positioned Redseer as the go\-to advisory firm for growth\-stage companies\. • Set a data\-driven lead generation framework, integrating intent\-based engagement models that enhanced conversion rates\. • Designed a PR & executive visibility strategy, securing high\-profile media placements and industry recognition\. • Put a scalable marketing team structure, ensuring alignment with Redseer’s corporate OKRs and revenue goals\.

## Education

Postgraduate Certificate in Senior Leadership \(PGCSL\), Setting the direction \- Strategic thinking, Strategy implementation, leading change, XLRI \- VIL Programs

Harvard ManageMentor Crisis Management, Harvard Business Publishing Education

[View the original profile](https://tal.club/meet/adarsh-pete)

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