Headline

CGO & Advisor | Turning B2B Marketing into a Revenue Engine | GTM, ABM & Category Creation across Adobe · IBM · CropIn

About

The funnel is not broken. It was just never designed for the world B2B now operates in. I've spent 20 years building inside that truth — at Adobe, IBM, and CropIn — creating GTM architectures that generate pipeline, not just awareness. Today I advise founders and CGOs on the hardest problem in B2B: making marketing a genuine growth engine, not a cost centre that reports on clicks. My work sits at the intersection of strategy and execution: 🌏 Scaled businesses across India, Europe, and North America — from Fortune 500s to high-velocity AgriTech startups 💡 Built Revenue Marketing and ABM programs that delivered multi-million dollar pipeline and measurable ROI at executive level 🚀 Created and launched new categories — including Cropin Cloud, the first purpose-built agriculture cloud 🏆 Recognised as one of India's 100 Best Marketing Minds (2019) and IBM CMO Award recipient (2020) What I believe: The B2B buying journey is no longer a funnel. It is three interconnected loops — Buying, Value Realisation, and Advocacy — and the organisations that design for all three will outgrow every competitor still optimising for Closed Won. If you are a B2B founder, CMO, or investor thinking about category creation, GTM strategy, or building a marketing function from the ground up — I'd be glad to think alongside you. --------------------------------------------------------------- Disclaimer: *Views expressed are my own.*

Location

Greater Bengaluru Area

Work experience

Senior Director - Growth & Business Development at George P. Johnson Experience Marketing - India, May 2026 - Present · 5 mos

Advisor & CGO at Manodayam Private Limited, Jun 2025 - Jul 2026 · 1 yr 2 mos, Bengaluru, Karnataka, India, Building the commercial architecture and go-to-market strategy for one of the most consequential technologies in mental health — voice biomarkers that can non-invasively screen for psychiatric and neurodegenerative conditions. My role spans three areas: 🎯 Category Creation — defining how the world understands and buys a technology that has no existing category name yet 🤝 Strategic Partnerships — building relationships with hospital systems, enterprise mental wellness programs, and research institutions that form Manodayam's early commercial ecosystem 📐 GTM Architecture — translating deep science into buyer-ready positioning, pricing frameworks, and a pipeline model that scales from pilot to enterprise 💰 Investor Positioning: Shaped market perception and narrative strategy that supported funding readiness and board-level storytelling This is the most complex GTM challenge I've worked on — and the most important. A technology that can flag a mental health crisis before a clinician sees the patient has the potential to reshape how healthcare systems prioritise and resource psychiatric care at scale.

Advisory Board at RMS Asia, May 2025 - Sep 2025 · 5 mos, Bengaluru, Karnataka, India

Caregiving at Career Break, Jan 2025 - Apr 2025 · 4 mos, Bengaluru, Karnataka, India

Head of Marketing at Redseer Strategy Consultants, Aug 2024 - Jan 2025 · 6 mos, Bengaluru, Karnataka, India, 🚀 Strategic Growth & Market Positioning • Led the transformation of Redseer’s marketing function, aligning it with business growth objectives and thought leadership positioning. • Developed a high-impact content strategy that positioned Redseer as the go-to advisory firm for growth-stage companies. • Set a data-driven lead generation framework, integrating intent-based engagement models that enhanced conversion rates. • Designed a PR & executive visibility strategy, securing high-profile media placements and industry recognition. • Put a scalable marketing team structure, ensuring alignment with Redseer’s corporate OKRs and revenue goals.

Education

Postgraduate Certificate in Senior Leadership (PGCSL), Setting the direction - Strategic thinking, Strategy implementation, leading change, XLRI - VIL Programs

Harvard ManageMentor Crisis Management, Harvard Business Publishing Education