Headline

Brand Comms. Specialist | Redefining Nutrition To Maximise Human Potential

About

As a Brand Communications Specialist at Wellversed, I operate at the intersection of brand equity and performance marketing. I am responsible for orchestrating the company’s holistic communication strategy, ensuring a seamless synergy between organic community building and paid acquisition campaigns. My mandate involves translating core business objectives into high-impact narratives that drive customer engagement, optimize conversion rates, and strengthen market positioning. With a foundation of nearly six years in high-growth environments—including tenure at EaseMyTrip, Group Bayport and VaynerMedia APAC—I leverage deep consumer insights to craft integrated campaigns that align creative execution with tangible business outcomes and ROI.

Location

Gurugram

AI stack

claude

gemini

notebooklm

ChatGPT

ChatGPT Images

Gamma

Work experience

Brand Communications Specialist at Wellversed, Sep 2025 - Present · 1 yr, Gurugram, Strategic Brand Management: Act as the custodian of the brand voice, owning end-to-end communication strategies that align with long-term business goals. Integrated Campaign Leadership: Orchestrate holistic brand campaigns that synchronize organic community building with performance-driven acquisition efforts. Performance Marketing Optimization: Direct the messaging strategy for paid advertising channels, ensuring high-impact copy that reduces Customer Acquisition Cost (CAC) and maximizes ROI. Organic Growth Strategy: Drive organic engagement and brand loyalty through data-backed content initiatives and community-focused storytelling.

Songwriter & Music Teacher at Self-Employed, Aug 2018 - Present · 8 yrs 1 mo, Delhi NCR

Senior Copywriter at Group Bayport, Apr 2024 - Sep 2025 · 1 yr 6 mos, Gurugram, Haryana, India, - Leading creative strategy and copy execution for global print-on-demand products across US, UK, Canada & Australia markets - Writing high-converting copy for ads, social media, emails, and landing pages; consistently hitting CTR benchmarks - Collaborating with design and marketing teams to ship 1+ fresh campaign concepts weekly - Integrating seasonal and brand storytelling into performance-driven campaigns Brands: BannerBuzz, Tarps&All, NeonEarth, Covers&All, Bags by the Ocean

Copywriter at VaynerMedia India, Aug 2023 - Mar 2024 · 8 mos, Gurugram, Haryana, India, - Delivered cross-platform campaign copy for high-profile consumer & corporate brands - Partnered with strategists and designers to align brand voice with business goals - Worked in a fast-paced, feedback-heavy culture demanding agility and originality Brands: MakeMyTrip Foundation, GMR Group, AIWA India, Lamborghini India

Copywriter at VaynerMedia APAC, Aug 2023 - Mar 2024 · 8 mos, Brand Strategy Alignment: Partnered with strategists to translate complex business goals into consumer-facing creative assets for high-profile accounts like Lamborghini India, GMR Group, MakeMyTrip Foundation and AIWA India. Cross-Platform Storytelling: Delivered agile, platform-native campaign copy designed to maximize engagement in a feedback-heavy, fast-paced environment. Stakeholder Management: Worked closely with design teams and client stakeholders to ensure brand consistency across all digital touchpoints.

Education

Advanced Certificate in Brand Communication Management with UpGrad, Marketing, MICA | The School of Ideas

Bachelor of Arts, English Literature (British and Commonwealth), University of Rajasthan

Public links

app.pitch.com: https://app.pitch.com/app/reader/3c9fdd33-5dd0-4426-9be9-d3d31d6f4d32/3cb5e28b-8e4e-4353-a080-e636d94e8a8f