Headline

Corporate Communications Manager | Brand Strategy | Campaign & Event Management | Vendor & Stakeholder Leadership | 15+ Years | PWD

About

Corporate Communications and Brand Strategy professional with 15+ years of experience across shipping, technology, education, and creative agencies. What makes me different: I'm one of the few senior marketers who can both direct a campaign and design it. I've built brand identities from scratch, managed international summit activations, led internal communications for global teams, and translated complex business goals into measurable communication strategies — independently and as a team leader. My career has been built on three core strengths: — Understanding business briefs and turning them into actionable marketing plans — Managing vendors, budgets, and cross-functional teams to deliver on time — Activating brands at international forums and industry summits Most recently at JM Baxi Group, I managed marketing strategy across 5+ business verticals and led end-to-end brand activations at Breakbulk Middle East, WBX China & Europe, Seatrade Miami & Milan, and CHT-BHP Goregaon — serving as the single point of contact between business leaders, event organizers, agencies, and fabrication partners. Earlier, I led exhibition strategy for Tathastu Techno Solutions at Broadcast India Show 2022, managing a 21 sq.m. custom booth representing global technology partners including Adobe, HP, Dell Technologies, Maxon, and Vectorworks. I am actively exploring my next opportunity in Corporate Communications, Brand Management, or MarCom Leadership roles. Open to connect: 24achento@gmail.com Portfolio: www.behance.net/achintoanjfad6

Location

Mumbai Metropolitan Region

AI stack

notion

openai

perplexity

replit

Work experience

Corporate Communications Manager at J M BAXI GROUP, Jan 2023 - Present · 3 yrs 6 mos, Mumbai, Maharashtra, India, – Formulated annual marketing strategy for 5+ subsidiary businesses — defining brand positioning, campaign calendars, and communication priorities aligned to commercial goals. – Led client and stakeholder briefings to align marketing plans with business objectives across diverse shipping verticals. – Spearheaded end-to-end event marketing for Breakbulk Middle East, WBX China & Europe, Seatrade Miami & Milan, and CHT-BHP Goregaon — leading stakeholder engagement, exhibition branding, social media plans, vendor partnerships, and team resource allocation. – Acted as primary liaison between business leaders, event organizers, agencies, and fabrication partners, ensuring on-time execution and consistent brand representation. – Negotiated and managed vendors across print, fabrication, and corporate gifting for 10+ annual programs, achieving cost efficiencies while upholding quality benchmarks. – Secured targeted media placements in top-tier domestic and international shipping publications, strengthening competitive positioning vs. industry peers.

Marketing & Communications Manager (Consultant) at Tathastu Techno Solution, Jul 2022 - Dec 2022 · 6 mos, India, – Represented Tathastu at Broadcast India Show 2022 — led end-to-end planning and execution of a 21 sq.m. custom raw-space booth as single point of contact across management, organizers, fabricators, agencies, and vendors. – Developed booth communication architecture and visual storytelling for global tech partners — Adobe, Maxon, Vector works, Boris FX, HP, Dell Technologies — ensuring consistent brand representation across multiple product categories. – Planned and executed event marketing calendar; negotiated fabrication, printing, and gifting vendors achieving cost efficiencies with 100% on-time delivery.

Corporate Communications Manager, Culture Building Lead at Quess Corp Limited, Jul 2021 - Jun 2022 · 1 yr, Mumbai, Maharashtra, India, – Served as Internal Communications Lead for _VOIS India & Global — developing strategies, awareness campaigns, and creative content across Physical Security, Anti-Fraud, DLP, Crisis Management, and Information Security functions. – Designed and delivered weekly virtual induction sessions for new employees, covering organizational values, security governance, phishing prevention, and data protection. – Collaborated with global stakeholders to translate complex security and compliance concepts into engaging infographics, newsletters, and digital creatives.

Creative Manager, Visualiser at Regenesys Institute of Management, Mar 2017 - Mar 2021 · 4 yrs 1 mo, Navi Mumbai, Maharashtra, India, – Led end-to-end brand management and marketing communications for 15+ academic programmes —in India ATL branding, website management, newsletters, admissions campaigns, and digital assets for India, South Africa and Nigeria branches – Developed 200+ creative deliverables annually; acted as primary liaison for 20+ internal stakeholders and external vendors. – Delivered design and brand strategy training sessions to MBA students — equipping future managers with practical knowledge of brand communication and design thinking.

Senior Visualizer at Crayons Advertising Ltd., Jul 2015 - Jan 2017 · 1 yr 7 mos, Andheri, Mumbai, – Managed key accounts — Times OOH, P.D. Hinduja Hospital, Kohinoor Group, Air India — developing 100+ marketing collaterals across brochures, billboards, hoardings, and digital campaign assets. – Selected for a 4-month on-site assignment at Times OOH; contributed pitch presentations for Fortune Hotels, SBI, and Mumbai International Airport.

Education

Masters in Business Administration — Marketing Management, SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

PG Diploma in Mass Communication (AICP), Advertising & Corporate Communication, Xavier Institute of Communication (XIC)