---
title: "Abubakar Siddiq - Team Coordinator - Paid Social in Bengaluru | Tal"
description: "Meet Abubakar Siddiq, Paid Social Specialist | Social Media Marketing Expert | 7+ Years Driving ROI, Lead Generation & Scalable Growth based in Bengaluru. AI stack includes gemini, grok, and meta."
image: "https://tal.club/meet/abubakar-siddiq/share-image"
---

# Abubakar Siddiq on Tal

## Headline

Paid Social Specialist \| Social Media Marketing Expert \| 7\+ Years Driving ROI, Lead Generation & Scalable Growth

## About

Performance\-focused Social Media Marketing professional with 7\+ years of experience in paid social, campaign management, optimization, and digital advertising\. Performance Marketing Certified, with a strong focus on data\-driven strategies and measurable business results\.

## Location

Bengaluru

## AI stack

gemini

grok

meta

## Work experience

Team Coordinator \- Paid Social at Zeta Global, Apr 2026 \- Present · 6 mos, Bengaluru, Karnataka, India, •Led strategy, execution, and optimization of paid social campaigns across platforms including Meta \(Facebook & Instagram\), LinkedIn, and TikTok •Managed full\-funnel campaigns \(awareness, consideration, conversion\) aligned with business and revenue goals •Owned campaign budgets and forecasting, ensuring efficient allocation and maximizing ROAS and CPA targets •Built and scaled high\-performing audience segments including custom audiences, lookalikes, and retargeting funnels •Analyzed performance using tools like Google Analytics, platform dashboards, and attribution models to drive data\-backed decisions\.

Senior Paid Social Associate at Zeta Global, Apr 2023 \- Apr 2026 · 3 yrs 1 mo, Bengaluru, Karnataka, India, • Setting up campaigns according to IO requirements \(ad uploads, pixels, budgets, and targeting\) • Analyze Facebook performance and make necessary optimizations to meet clients’ pacing and KPI goals • Manage campaign reporting by compiling data from internal and external platforms • Compile image sets for digital marketing campaigns • Support campaign management team with ad\-hoc requests

Digital Marketing Specialist at ASPIRE MEDICAL TREATMENT FACILITATION SERVICES LLC, Sep 2021 \- Mar 2023 · 1 yr 7 mos, Dubai, United Arab Emirates, • Design digital media campaigns according to business goals • Coordinate and manage the creation of all digital content such as website, blogs, press releases and podcasts, infographics, videos etc\. • Establish web presence • Work to improve brand presence • Maintain and manage all social media channels • Liaise with Marketing, Sales and Product development teams • Suggest and implement direct marketing methods • Suggest strategies and methods for improvement • Regularly track and get insights into competitors' strategies • Develop and monitor ROI and KPIs • Stay up\-to\-date with digital media technologies and latest trends

Digital Marketing Specialist at DESIGNTEX TRADING LLC, Oct 2020 \- Sep 2021 · 1 yr, Dubai, United Arab Emirates, Plan , set up & run reach & freq / upper\-funnel campaigns on Google Ads & Social Media Campaigns Create / Manage day on day channel level reports and campaign metrics Responsible for event planning and execution Responsible for aligning with Google and Facebook partners on campaigns & incorporate best practices\. \. Responsible for campaign analytics

Digital Marketing Specialist at Exolearn, Nov 2019 \- Aug 2020 · 10 mos, Hyderabad, Telangana, India, Strategic direction and Social Media Management of the website with a focus on conversions, along with engagement and to reach the audience through social media campaigns\. Collaborated closely with clients to execute campaigns and help them get the most out of the relationship\. • Own all Ad\-Ops components including campaign launches, strategy execution, ad creation and utilization, and budgeting\. • Monitor campaign pacing and performance on a daily basis to ensure the proper delivery of campaigns\. • Troubleshoot and optimize campaigns\. • Reporting performance metrics to clients

Digital Marketing Executive at Sal De La Tierra Business Solutions Pvt ltd, Oct 2018 \- Nov 2019 · 1 yr 2 mos, Bengaluru, Karnataka, India, Developing SEO techniques, analytics, SE rankings monitoring, keyword research, site auditing methods, social media optimization, and link building\. And also improving organic SE rankings with my creative approach and thorough research and analysis\. • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI\. • Optimize the landing pages & work on on\-page and off\-page activities\. • Perform ongoing keyword discovery, expansion, and optimization\. • Reporting performance metrics to clients\.

## Education

BTech \- Bachelor of Technology, Electrical, Electronics and Communications Engineering, Vikas College of Engineering & Technology

intermediate board, Junior High/Intermediate/Middle School Education and Teaching, Narayana Junior College \- India

[View the original profile](https://tal.club/meet/abubakar-siddiq)

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