---
title: "Abinaya Gajendran - Founder in Bengaluru | Tal"
description: "Meet Abinaya Gajendran, MBA Candidate | Brand Builder | Business Development & Operations | Marketing, Consumer Behaviour & Business Analytics based in Bengaluru. AI stack includes claude, notion, and openai."
image: "https://tal.club/meet/abinaya-gajendran/share-image"
---

# Abinaya Gajendran on Tal

## Headline

MBA Candidate \| Brand Builder \| Business Development & Operations \| Marketing, Consumer Behaviour & Business Analytics

## About

I’m an MBA student driven by curiosity for branding, creativity, and consumer behavior\. I’m currently building “Side Character” — a brand that focuses on identity, storytelling, and standing out in a world where most people try to fit in\. I enjoy exploring how design, marketing, and psychology come together to influence how people perceive and connect with brands\. From visual storytelling to brand positioning, I’m constantly experimenting, learning, and creating\. I spend a lot of time working on creative ideas, designing concepts, and understanding what makes a brand truly memorable\. I’m looking to connect with people who are passionate about building, creating, and thinking differently\.

## Location

Bengaluru

## AI stack

claude

notion

openai

## Work experience

Founder at Side Character, Jan 2026 \- Present · 10 mos, Bengaluru, • Building a creative brand focused on individuality and identity\-driven storytelling • Developing branding concepts, product ideas, and visual identity • Exploring niche marketing strategies and audience engagement • Working on creative direction, positioning, and brand narrative

Freelance Creative / Designer \(or\) Photographer at Self Employed, Jul 2022 \- Present · 4 yrs 4 mos, Chennai, • Created visual designs and branding concepts • Worked on photography and editing with a focus on storytelling • Explored color grading, composition, and visual aesthetics • Developed creative content for personal and conceptual projects

Business Development Executive at Hyfit \| Fitness Club, Apr 2026 \- Jul 2026 · 4 mos, Bengaluru

## Education

Master of Business Administration \- MBA, Marketing/Business Analytics, Jain \(Deemed\-to\-be University\)

Bachelor of Commerce, Corporate secretaryship, SRM Institute of Science and Technology \(SRMIST\)

[View the original profile](https://tal.club/meet/abinaya-gajendran)

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